The launch also includes a music sync from rising UK duo Sistra, who are part of Amex Unsigned – an initiative that helps to create breakthrough opportunities for emerging music talent. As part of Amex’s ongoing commitment to grassroots music, the collaboration provides Sistra with national exposure, while giving the campaign a distinct and authentic soundtrack.
The campaign will run across TV, outdoor, digital, social, and targeted display, reaching audiences in the moments that matter most—from Manchester high streets to mobile screens and primetime TV including Premier League and F1 ad spots. New audience targeting in addressable channels will also ensure consumers see messages about benefits when most relevant to their real lives.
With its unified platform, bold creative approach, and support for new British talent, the campaign invites consumers to see how with Amex, there’s always more — seemingly endless rewards, and always another ‘and’…
Credits
DENTSU CREATIVE
Chief Client Officer: Julie Scelzo
Global Executive Creative Director: Rebecca Albert
Creative Directors: Nick O’Brien and Sarah Watson
Creatives: Misha Newby, Tom Bothwell, Dominic Nazeri, Samantha Woznica, Jessica Decter, Anthony Stamp, Richard Yates
Design: Lisa Carrana, Peter Blake, Chris Holiday
Head of Production: Bumble Baker
Executive Producer: Nicola Ridley
Executive Producer: Harry Scotting
Social Producer: Pamie Wikstrom
Senior Producer: Hanna Lowry
Senior Producer: Tialda Lublink
Junior Producer: Fran Ellis
Planning Director: Heather Griffiths
SVP Group Director: Rasheed Bulsara
Managing Partner: Kate Loughlin
Business Director Keeley Young
Senior Account Director: Martina Colombo
Senior Account Manager: Isabel Carless
Account Manager: Ottilie Stephenson
Project Director: Lucy Cooper
AMEX
VP UK Demand Generation: Dave Edwards
Global Brand Content: Caitlin Di Betta, Colin Nutley and Shannon Brewer
UK Product Acquisition Directors: Mariana Gavela Llopis and Claudia Pernisco
UK Brand & Experience Directors: James Bates and Hannah McKay
Product and Brand Marketing Managers: Sophie Hall, Alexandra Labadie, Natasha Lines and Peter Rosemin
PRODUCTION CREW
Production Company: Iconoclast
Director: Amara Abbas
MD / EP: Jean Mougin, Guy Rolfe
Producer: Luke Plaister
DOP: Jamie Ackroyd
Editor: Ben Corfield at STITCH
Post Production: Gate Plus