Prime Minister Muhammad Shehbaz Sharif on Tuesday inaugurated Pakistan TV Digital and launched its first English-language channel, marking a new chapter in the country’s state media outreach.
During his visit to Pakistan Television headquarters, the prime minister unveiled the plaque for Pakistan TV Digital and formally launched its broadcast. Federal Minister for Information and Broadcasting Attaullah Tarar, Information Secretary Ambreen Jan, and senior officials were also present.
The prime minister toured various sections of the new digital platform, interacted with young professionals, and lauded their enthusiasm, saying their role was vital in countering external narratives against Pakistan. He also recorded the first interview for the newly launched channel.
Speaking on the occasion, PM Shehbaz said the core objective of Pakistan TV Digital is to provide continuous, fact-based news coverage and to effectively counter misinformation and propaganda about Pakistan.
Information Minister Attaullah Tarar briefed the prime minister about the goals of the platform, noting that the new English-language channel would serve as a credible voice for Pakistan at the global level. He said the initiative aims to bridge information gaps, strengthen public diplomacy, and ensure Pakistan’s perspective is presented first on key issues.
The channel will focus on international affairs, cultural insights, and economic developments, all presented through a uniquely Pakistani lens. To ensure real-time, verified, and high-quality coverage, Pakistan TV Digital will integrate local reporting with a global freelance network and partnerships with major wire services including Reuters and Associated Press (AP).
Officials emphasized that the channel is designed to challenge the one-sided narratives prevalent in Western and Indian-influenced regional media, positioning Pakistan TV Digital as a hub for major news stories viewed through a Pakistani perspective.