BBC Proms reports largest ever digital audience

The season concluded on Saturday with the celebratory Last Night of the Proms, rounding off a remarkable run of 86 concerts: 72 at the Royal Albert Hall and 14 at venues across the UK. Audiences were treated to performances by many of the world’s finest international artists and orchestras, over 40 outstanding UK ensembles, and nearly 50 appearances by the BBC’s own orchestras and choirs.

The BBC Proms has increased its digital audience by almost a third since 2024 and there have been 6.1 million streams across BBC iPlayer and BBC Sounds so far, up from 4.6 million last year.

A peak audience of 3.7 million tuned in for the Last Night of the Proms (up from 3.3 million in 2024), with over 1 million streams on BBC iPlayer and BBC Sounds to date.

Almost 300,000 people attended the BBC Proms at the Royal Albert Hall and venues across the UK.

More than 50% of Royal Albert Hall audiences were new bookers, and 40% of attendees at the Hall were under 40 years old.

BBC Proms in the North-East of England and the Radio 3 Breakfast tour of Gloucestershire and Somerset all drove notable uplifts in listening to the station among local audiences. Bristol, Bath, and Cleveland all saw increases of over 10%, while Sunderland saw an uplift of 22%.

The BBC’s own orchestras and choirs continued to shine, with nearly two thirds of their Proms selling out.

This year’s BBC Proms welcomed many of the world’s most celebrated soloists and orchestras, including Yunchan Lim, Lisa Batiashvili and Golda Schultz, the Budapest Festival Orchestra conducted by Iván Fischer, the Royal Concertgebouw Orchestra conducted by Klaus Mäkelä, the Leipzig Gewandhaus Orchestra conducted by Andris Nelsons and the Vienna Philharmonic Orchestra conducted by Franz Welser-Möst.

Audiences flocked to the Royal Albert Hall this season; 41 concerts sold out, with average evening attendance exceeding 90%. More than 50% of audiences at the Royal Albert Hall attended a Prom for the first time. Nearly 11,000 under-18s attended throughout the season, with 20% of audiences aged under 30, and 40% under 40. Among the most popular concerts for these demographics included The Traitors, Arooj Aftab & Ibrahim Maalouf, St. Vincent, the All Night Prom, The Cavemen and Joe Hisaishi & Steve Reich. The BBC remains committed to keeping ticket prices accessible, offering Promming day standing tickets at just £8. Over the course of the season, nearly 71,000 Promming tickets were sold.

The BBC Proms residency at Bristol Beacon, in its second year, drew over 6,500 attendees across six performances, with 46% being first-time visitors. Over 6,000 people attended the BBC Proms in the North-East of England, including over 4,500 experiencing a Prom for the first time. BBC Proms Bradford and BBC Proms Belfast both sold out, with 1,340 attendees for Angélique Kidjo’s African Symphony and 830 attendees for 100 Years of the Shipping Forecast.

Sam Jackson, Controller of Radio 3 and BBC Proms says: “The audience response to the BBC Proms 2025 has been nothing short of extraordinary. We welcomed nearly 300,000 people to the festival in person and reached our largest ever digital audience, with over 6 million streams: a testament to the reach and resonance of live orchestral music. From sold out nights at the Royal Albert Hall to regional performances and a rise in first time attendees, we’ve seen new audiences embrace the BBC Proms like never before. Our commitment to accessibility, diversity and artistic excellence continues to engage communities across the UK and with every Prom available on BBC Sounds until Monday 13 October, we can all enjoy the magic well into the autumn.”

Suzy Klein, Head of Arts and Classical Music TV says: “2025 has been a landmark year in our coverage of the BBC Proms, with almost 10.7 million viewers watching on BBC television and more than 6 million streams across BBC iPlayer and BBC Sounds. We’ve brought unparalleled range and quality, across the spectrum of classical and contemporary music, into homes across the UK, and the audience response has been so gratifying. It’s especially exciting to see younger audiences discovering the Proms through iPlayer, reaffirming the power of digital platforms to connect new generations with world-class music. I’m so proud of our TV teams, who continue to set the global gold standard for classical music broadcasting, and deeply grateful to our presenters and guests for sharing their passion and expertise with such brilliance.”

James Ainscough OBE, Chief Executive of the Royal Albert Hall says: “It’s been an incredible summer of music-making at the Hall, with unbelievable breadth of talent appearing on our stage. It’s amazing to see over 300,000 people – enough to fill Wembley Stadium three times over – come through the doors for this unparalleled festival of classical and orchestral music. We’re particularly thrilled to see that over 71,000 Promming tickets were sold – £8 tickets to stand in the Arena and Gallery demonstrate the accessibility and innovation that has always been at the heart of the Proms.”

The JADE, St. Vincent and Traitors Proms will be broadcast on TV and iPlayer after the season. 

FE

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