From Supercars to Social Change: Gumball 3000 helps Laureus reach top gear

For one week each year, the Gumball 3000 Rally criss-crosses the globe in a technicolour parade of horsepower, celebrity, and spectacle. Founded in 1999 by British entrepreneur Maximillion Cooper, the rally is a 3,000-mile celebration of automotive culture, fashion, music and philanthropy. And since 2019, it’s also been a powerful engine for change – thanks to its partnership with Laureus Sport for Good. While Gumball attracts stars like Elba, Snoop Dogg, Lewis Hamilton, Tony Hawk, and Deadmau5, and features jaw-dropping supercars, behind the glamour lies a deeper mission: to support young people around the world through sport.

As the 2025 Gumball 3000 rally makes its way from Istanbul to Ibiza from September 20 – 27, it will be more than just a spectacle of automotive excellence; it will be a catalyst for social change, demonstrating how passion and purpose can come together to make a difference in the lives of young people.


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