Vinarchy Chief Marketing Officer, Sandy Mayo, said, “We are proud to once again partner with the Australian Open as its official wine. This collaboration reflects our shared commitment to excellence, celebration, and bringing people together to create memorable experiences.
“We look forward to raising a glass of Jacob’s Creek with fans across the globe as we celebrate an unforgettable tournament in January 2026.”
As part of the partnership, Jacob’s Creek will debut a new wine bar in Garden Square. Blending sophistication with accessibility, it will create a welcoming space for fans to savour the tennis and enjoy a curated selection of wines, perfectly suited to summer afternoons courtside.
Beyond the precinct, the partnership will come to life in stores and in venues across Australia showing up with bold presence and impactful activation for consumers to experience.
Jacob’s Creek is Australia’s number one wine brand. Enjoyed in more than 50 countries globally, the brand has collected over 8,000 awards and sees more than 740,000 glasses shared daily across the world.
Tickets on-sale Tuesday 7 October 2025 via Ticketmaster. Visit ausopen.com for more information.