Agri-food businesses must accelerate regenerative agriculture and sustainable land use to meet climate commitments, protect ecosystems, and strengthen resilient supply chains. Achieving this at scale requires alignment on outcomes, as well as cost-effective approaches to measure, report, and verify progress.
Through WBCSD and OP2B, 52 companies and 33 partner organizations representing over 1,100 businesses have converged on core outcomes and indicators for regenerative agriculture and sustainable land use. This is a holistic set of environmental, social, and economic outcomes and indicators, in alignment with leading standards and areas of convergence. This work links corporate, policy and investor decision-making with actions at the farm and landscape levels (through SAI Platform).
Why MRV? Effective MRV has been identified by WBCSD members as a critical enabler for implementing outcome-based-indicators for Regenerative Agriculture and Sustainable Land Use
The agrifood sector urgently requires robust, scalable and harmonized MRV approaches to credibly measure impact, inform strategic decision-making and unlock finance to accelerate action and outcomes on the ground. Without harmonization, meaningful impact assessment is undermined, creating uncertainty for businesses, investors, and other stakeholders.
This guidance is designed to equip organizations leverage MRV in decision-making to support more competitive, sustainable and resilient value chains by
- Advocating for 3 principles for effective MRV: cost-effectiveness, technological and quality readiness, and scalability
- Providing an overview of MRV approaches for each outcome with the highest potential to deliver reliable and integrated information
- Delivering recommendations for agrifood companies developing MRV strategies.
It is complemented by context-specific guidance to support practical implementation in key geographies and commodities: Available in October 2025 – MRV Guidance for Europe, MRV Guidance for Brazil, MRV Guidance for Rice.