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“Curiosity, anticipation, and energy — that’s the current mood in Milan,” says Vogue Runway’s Tiziana Cardini from the Italian fashion capital, when I ask her what she expects for Spring/Summer 2026.
It checks out. After a few seasons of anticipation, it’s crunch time for some of Milan’s megabrands this season, with designer debuts at Gucci, Bottega Veneta, Jil Sander and Versace set to command a lot of attention.
“There is a real sense of excitement for Milan Fashion Week (MFW) this season, in particular with all the designer debuts,” says Net-a-Porter chief buying and merchandising officer Brigitte Chartrand. “I’m looking forward to not only the collections themselves, but also the staging and production, which seem to get more creative each season.”
MFW will feature 55 physical shows and 67 presentations this season, including the aforementioned debuts, plus mainstays such as Prada, Fendi, Ferragamo and Dolce & Gabbana. David Koma will stage his sophomore show at Blumarine. And several labels, including Boss, Calcaterra, Federico Cina, Stella Jean and The Attico, will return to the calendar after one or two seasons off. Giorgio Armani will close out the week in what promises to be an emotional show, following the passing of its founder earlier this month.
“This edition of Milan Fashion Week will be held in memory of one of its founding figures, Giorgio Armani,” says Carlo Capasa, president of Camera Nazionale della Moda Italiana (CNMI). “His legacy — creative, entrepreneurial, and human — remains invaluable in these transformative times for fashion, where vision, quality, and coherence are the core values.”