With Yahaan Kuch Bhi Ho Sakta Hai (“Anything Can Happen Here”) as its core thought, Flipkart’s Big Billion Days campaigns have thrived on the theme of surprise. This year, with creative agency Talented, the brand takes that idea further by making The Abandoned Cart the unlikely hero.
Even a cart abandoned 10 years ago can come back to life in a long-forgotten online checkout.
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The two-minute film, directed by Gabriel Ghoderao, dramatizes the discovery of a 10-year-old abandoned cart—one that had been sitting unchecked since 2015. Inside Flipkart’s office, veteran employee Joshi and his enthusiastic sidekick Deshpande stumble upon the cart, filled with gems from another era: an iPhone 6, an 8GB pen drive, and a badminton racket.
“Big Billion Days is a cultural moment for India,” said Pratik Shetty, VP Growth and Marketing at Flipkart.
“The idea of reviving an abandoned cart was both nostalgic and fresh, something every shopper relates to, and yet no one has ever seen it brought alive this way. It perfectly reflects our belief that during Big Billion Days, truly anything can happen.”
“The brilliance of this idea is in its simplicity,” said Abhishek Kumar, Brand Strategy at Talented.
“Every Indian has left something behind in their cart; we just asked: what if one of them became a legend? The characters of Joshi and Deshpande allowed us to make it larger-than-life while keeping humor intact.”
Gabriel Ghoderao, Director, added: “The joy for me was in reimagining the mundane. An abandoned cart became our lead character—not just a prop, but a vessel for storytelling. From the music that gave it rhythm, down to the smallest scratches and quirks that made it real, we leaned into every detail. It was about showing that even the most overlooked objects can carry humour, personality, and heart if you choose to look closely enough.”