VML announced today Victoria “Vicky” Cole has been named CEO of LATAM. Recognized as a “Woman to Watch in Argentina” and recipient of a Cannes Lions Innovation Grand Prix for her work with Unilever, Vicky Cole brings nearly three decades of experience leading creative and business transformation for global brands.
Since 2023, she has served as CEO of VML Argentina, where she drove record growth and creative recognition for clients across CPG, retail, and health sectors. Vicky reports to Mel Edwards, Global President.
Vicky succeeds Juan Pablo Jurado who will be retiring in early 2026 after a storied career spanning three decades of leadership at WPP agencies across Latin America including Wunderman, Wunderman Thompson and VML. Juan Pablo has been a steward of client transformation through his integration of strategy, creativity, technology and data over his career. Not only has he led a successful business transformation, but he has also provided empathetic and motivating leadership with his LATAM teams shaping VML’s growth and culture throughout the region.
Vicky ‘s experience in advertising and branding communication is robust, working on brands including Movistar, Coca Cola, Microsoft, United Airlines among others. Vicky began her career at BBDO and Publicis; she entered the world of WPP through (the former) J.W. Thompson, Mexico nearly 30 years ago. She continued her leadership trajectory within WPP agencies ever since.