In this insightful podcast, Marsh experts Nicole Francis, Paul Murray, and Geoff Pope explore the rapidly evolving healthcare technology landscape and the critical role of intellectual property (IP) protection in securing healthcare innovations. As healthcare increasingly integrates advanced technologies like artificial intelligence (AI), new opportunities arise alongside significant risks, including costly IP litigation and regulatory challenges.
The discussion covers the types of IP relevant to healthcare—patents, trademarks, copyrights, and trade secrets—and highlights emerging risks such as AI-driven patent disputes, data privacy concerns under HIPAA, and liability issues in telemedicine and AI applications. Real-world case studies illustrate the complexities of IP infringement and the importance of proactive IP strategies.
Marsh emphasizes best practices including thorough patent research, employee training, legal collaboration, and tailored insurance solutions to mitigate IP risks. The podcast underscores that intellectual property is the backbone of healthcare innovation, and effective risk management is essential to protect competitive advantage and ensure continued delivery of affordable, high-quality patient care.