- The iconic British ultra-luxury brand announces the opening of the prestigious Aston Martin Rome showroom, operated by new partner Maldarizzi Automotive S.p.A..
- Further developments also involve Aston Martin Verona, whose operations have been acquired by Gino S.p.A..
- A significant step in a key market for Aston Martin, where beautiful Design continues to be at the heart of the desirability of its luxury and sports cars.
25 September 2025, Gaydon, Warwickshire: Aston Martin today announced an important expansion plan in the Italian market. The iconic British ultra-luxury brand has chosen Rome, a city internationally renowned for its unrivalled beauty and style, as the location for a boutique showroom that embodies the brand’s ambitions in Italy.
Later this year, the Eternal City will welcome the unmistakable elegance of Aston Martin with the inauguration of a boutique showroom dedicated to sales and service. This new site will serve as a strategic outpost, ahead of the opening of a full-service dealership scheduled for 2026. The announcement marks a crucial chapter in Aston Martin’s expansion strategy in Italy, one of the brand’s top five markets in continental Europe.
For this new milestone, Aston Martin has partnered with Maldarizzi Automotive S.p.A., a company renowned for its distinctive approach and impeccable service. The new Rome site will join a strongdealer network that includes sites in Verona, Milan, and Bologna.
Aston Martin’s growth and commitment to the Italian market go hand in hand with the results achieved, confirming the excellence of the Aston Martin product range, which has never been so comprehensive and high-performing: from the Vantage and Vantage Roadster to the DB12 and DB12 Volante, right up to the DBX707 and DBX S ‘Supercar of SUVs’ and formidable V12 Vanquish in both Coupe and Volante forms.
Added to this is the arrival of the Valhalla, Aston Martin’s first mid-engined plug-in hybrid hypercar, with the first deliveries in Europe expected before the end of 2025. Each model can be customised through the exclusive “Q by Aston Martin” service, which allows customers to create a car that reflects their vision, working closely with the brand’s designers. These factors point to another exceptional performance for the current financial year.
“Our journey in Italy is undergoing strategic expansion that reflects our ongoing commitment to one of Europe’s most important markets,” said Andreas Bareis, Global Commercial Director, Aston Martin. “The opening of Aston Martin Rome with Maldarizzi Automotive marks a milestone. Their deep knowledge of the market and passion for luxury align perfectly with our philosophy. Together, we will offer the strongest ever Aston Martin luxury cars portfolio, complemented by an unrivalled purchasing and ownership experience
Nicola Maldarizzi, Co-CEO of Maldarizzi Automotive, added: “It is a privilege to represent a brand such as Aston Martin in the historic and vibrant city of Rome. Aston Martin is not just an automobile, but an icon of style, performance and British craftsmanship. Our goal is to offer clients an experience that exceeds every expectation, in line with the excellence and sophistication the brand embodies.”
Confirming the strong commitment of its Italian partners, Gino S.p.A., an official dealer of the most prestigious marques, has acquired the entire Aston Martin Verona operation. Completed during 2025, the transaction transferred the management of the showroom and Benati service centre to Gino S.p.A., including staff, stock and equipment. The acquisition strengthens Gino S.p.A.’s presence in Northern Italy and lays the foundations for the development of new facilities in Verona, details of which will be announced in due course.
The transformation of Aston Martin’s product portfolio, which began in 2023 with the launch of the DB12, has redefined the concept of luxury and performance. Every next-generation model delivers significantly more power than its predecessor and introduces a brand-new Human-Machine Interface platform, exclusively featuring new Apple CarPlay Ultra integration.
Despite remarkable technological progress and breathtaking performance, Design remains the decisive factor guiding European customers in their choice of an Aston Martin. Reinforcing this, Chief Creative Officer Marek Reichman recently outlined the pillars of the brand’s design philosophy during an exclusive event in Milan, coinciding with Fashion Week.
This meticulous attention to craftsmanship and Design has elevated desirability of new Aston Martin cars to unprecedented levels, in turn contributing to a signifcantincrease in Aston Martin’s average new car selling price, which has reached record levels in recent years. At the close of fiscal year 2024, the marque achieved an record average selling price of €268,000. A key driver of this success is the growing demand for the bespoke Q by Aston Martin service, which elevates the purchase of a car into a true creative collaboration with the brand’s Design team.
“Every Aston Martin is born from the fusion of design excellence and engineering innovation, a harmony that is expressed in perfect proportions, exquisite materials in forms that are as beautiful as they are functional,” said Marek Reichman, Chief Creative Officer, Aston Martin. “Our customers don’t just buy a car; they acquire a work of art that reflects their personality. The ‘Q by Aston Martin’ service represents the pinnacle of this philosophy, offering a level of personalisation that turns dreams into reality.”
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