LONDON — Luxury pajama label Olivia von Halle is slipping into Parisian bedrooms with a new collaboration at Hôtel Costes, launching Wednesday to coincide with Paris Fashion Week.
The capsule spotlights the brand’s bestselling Lila silhouette, reimagined through the sultry lens of the hotel. The pajama set is crafted from deep red silk and printed with abstract nude figures — a motif inspired by bodies in motion and drifting smoke, as well as the photography of Arno Nobles.
“With Costes, what we really wanted to capture was the mood, the energy, the late-night Parisian spirit,” von Halle said in an interview. “The design celebrates this shared synergy through tactile textures that feel as good as they look.”
Olivia Von Halle Hôtel Costes capsule.
The collaboration marks the brand’s third hotel partnership, following capsules with The Carlyle in New York and La Ponche in Saint-Tropez. Each project, von Halle noted, is designed to channel the spirit of its host property rather than rely on straightforward logo play.
“Undeniably, hotel merch is having a moment — but so much of it is just brands slapping a logo on a product and calling it a day,” she said. “For us, every collaboration begins with a partner who has a strong creative vision and a unique language. I believe our customers appreciate that they’re taking home something unique, that will always remind them of a special moment in time.”
The Olivia von Halle x Hôtel Costes pajamas will be available exclusively at the Hôtel Costes boutique in Paris and online at oliviavonhalle.com.