Taylor Swift and ‘productive paranoia’: HBR breaks down the hustle and mindset that built a $1.6b net worth and a generational musician

Taylor Swift’s rise is a masterclass in strategy—rooted in constant reinvention, platform-savvy releases, and fan-centric execution—and it provides a timely frame for the Oct. 3 rollout of her new album The Life of a Showgirl.

Her…

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