Is it really a decade since the launch of Apple Music? It is, and the streaming service is celebrating with a shiny new studio space in Los Angeles for its own DJs and external artists to use.
It includes two radio studios; a 4,000 square-foot soundstage for performances; a spatial-audio mixing room; facilities to shoot and edit social-media content; and isolation booths for songwriting, podcasts and interviews.
Similar to Spotify’s strategy with its studios around the world – and Apple’s existing facilities in New York, Tokyo, Berlin, Paris and Nashville – the goal is to build a hub for musicians and podcasters to come and create in.
Alas, no new numbers on how many subscribers Apple Music has to celebrate the anniversary. But the service is launching a ‘Replay All Time’ feature that will show listeners their most-played songs over that first decade (or however long they’ve been on Apple Music) to mark the milestone.