India’s ecommerce narrative has been dominated by consumer marketplaces and D2C brands. From record-breaking festive sales and the rise of new-age brands to the explosive growth of quick commerce — consumer-facing platforms have…

India’s ecommerce narrative has been dominated by consumer marketplaces and D2C brands. From record-breaking festive sales and the rise of new-age brands to the explosive growth of quick commerce — consumer-facing platforms have…