After leaker eXtas1s revealed the price of the new Xbox handheld options in June, there is evidence to support his claims. The Asus Store by MacMan is an official Spanish partner of the handheld gaming PC manufacturer. When searching for “Xbox Ally” in the site’s search bar, pricing appears. If the store is correct, the ROG Xbox Ally X price will be €599, while the ROG Xbox Ally is a steeper €899.
Pricing for the U.S. market is less certain, although eXtas1s suggested $499 and $799 as educated guesses. Other analysts have predicted that the systems will be slightly more expensive, with tariff uncertainty a factor. While Microsoft announced a Holiday 2025 release date for the ROG Xbox Ally series, Windows Central’s Jez Corden thinks October is possible.
Microsoft officially unveiled the machines at its June 8th Xbox Games Showcase. Rather than creating a new console, the Xbox handheld offerings are similar to the existing Asus ROG Ally lineup. Gamers can expect the same 7-inch 1080p/120Hz displays, as Asus has decided against using costlier OLED panels. However, besides an Xbox control scheme, Microsoft promises grips with improved ergonomics.
There is plenty of skepticism among gamers and insiders about the new systems. Former Microsoft Executive Laura Fryer views the handhelds as a way for the company to abandon hardware. Fryer notes that ROG Xbox Ally candidates lack the simplicity of a traditional console. Also, after shifting to a cross-platform approach, there will be few exclusive Xbox games to tempt buyers.
To entice a wider audience, Microsoft will introduce a full-screen interface with access to multiple marketplaces. Nevertheless, the ROG Xbox Ally and ROG Xbox Ally X prices may decide their fate. The likely cheaper Nintendo Switch 2, along with its support for more AAA titles, tempts console gamers. Meanwhile, a competitive handheld gaming PC landscape includes the Steam Deck and multiple Windows-based alternatives.
I became interested in technology at a young age and enjoyed discovering the latest innovations. While earning college degrees in publishing, I created several PC hardware and gaming websites. My passion has always been to guide readers on what products can truly improve their lives. After many years as a Tech Writer for Game Rant, I’m anxious to share my knowledge with a new audience at Notebookcheck.