You used to win by getting shelf space. Now, you win by earning attention space – on Twitch, TikTok, Reddit, and your fans’ Discord groups. This means marketing content must be ‘experience-first’: playable teasers, interactive Discord bots, meme-able moments that spark cultural contagion.
We’ are entering a post-advertising age of fan-building. Not just hype-building. And on PC, with its moddable, community-driven DNA, the opportunity is massive.