Samsung Electronics has launched Samsung Week 2025 across 65 countries, running from October 20 to November 1.1 This is an annual event held ahead of the company’s founding anniversary to thank customers for their ongoing support.
Now in its sixth year, Samsung Week is the company’s largest promotional event — offering customers exclusive offers on a wide range of products through Samsung.com.
Originally held in 32 countries, the event has since doubled its global reach and achieved more than fourfold growth in sales. With the addition of mobile live commerce and region-specific social media initiatives, Samsung has enhanced the customer experience and established Samsung Week as its flagship global promotion.
This year’s theme, “Where Innovation Begins: From You,” emphasizes the company’s belief that customers are the driving force behind its innovation.
Based on analyses of customer purchases this year, Samsung Week 2025 highlights2:
- Best-selling products of the year such as the Galaxy S25 series, QLED TVs and Bespoke AI refrigerators
- Most-searched products such as Galaxy Z Fold7, Music Frame, and the Bespoke AI Laundry Combo
- Most registered products on SmartThings
- Bundled products customized for diverse customer lifestyles
Alongside the event, a ‘Personalized Product Recommendation’ feature has been newly introduced. When logged in with a Samsung account, customers receive tailored recommendation that consider factors such as product replacement cycles, purchase trends among users with similar devices and available rewards — providing a more convenient and personalized shopping experience.
Frequent customers can enjoy even greater benefits during Samsung Week 2025. Depending on the region, they can redeem accumulated points at higher values, receive larger discounts for registering more products to their Samsung accounts and take advantage of trade-in offers for eligible products.3
Additional benefits include Samsung Rewards — earned based on the products purchased and total amount spent and usable like cash on Samsung.com — as well as Samsung Care+ for professional product care.
A Samsung Week character digital sticker pack, inspired by the diverse experiences of customers around the world, is available for free download on Samsung.com during the event period.
Highlighting 56 years of customer-centric innovation, people can experience the campaign on large digital billboards in iconic locations worldwide, including Times Square in New York City and Piccadilly Circus in London.
For more details about Samsung Week 2025 in each region, visit Samsung.com.
