PacSun debuted the brand’s fall 2025 campaign, celebrating “Denim Days” with Y2K nostalgia. Reclaiming a classic touchstone of early aughts sentimentality, the campaign was captured in a mall, with Gen Z models embracing the social and cultural center wearing new styles for the autumn season in fresh photos.
The campaign features a range of denim staples and new styles, including the Jade Bootcut, Zoe Low Rise GF, Sloane Ultra Baggy, and Jordyn Low Rise Straight, for women. Men’s selections include the Blake Extreme Baggy, Ryder Ultra Baggy, Mason Baggy Barrel, Jordan Bootcut, Dylan Baggy and Cade Straight.
“Denim has always been a central part of PacSun’s story, and a central part of how our community expresses themselves,” said Richard Cox, chief merchandising officer at PacSun. “With our Denim Days campaign, we wanted to tap into cultural moments that are important to our consumer. The mall is back, jeans are personal, and in true PacSun fashion, we’re meeting our audience where they already are.”
Here, see photos from PacSun’s fall 2025 collection and denim styles.