Launched during the 93rd 24 Hours of Le Mans, the Impact Challenge delivered on all its potential. Designed to offer spectators an entertaining, interactive and safe experience, this one-of-a-kind challenge has thoroughly won over fans. With more than 8,000 participants, 205,000 QR codes scanned and 16 million points collected, the Impact Challenge has already skyrocketed to the top of spectator to-do lists. More importantly, €12,000 were donated to the Mécénat Chirurgie Cardiaque association to benefit children with heart defects from disadvantaged countries to be welcomed and treated in France.
Impressive stats
- 8,000+ active participants
- 205,000 QR codes scanned at the circuit
- 16 million points collected
- 4,000 lots distributed
- €12,000 donated to Mécénat Chirurgie Cardiaque thanks to unused points
- 61 partners mobilised
- 14 restaurateurs involved
Enhancing the Spectator Experience
From Tuesday 1 June to when the chequered flag was waved on Sunday 15 June, participants could collect points by completing as many missions as possible at the circuit.
The missions: participate in EngageMans quizzes, answer questions on partner spaces by scanning a QR code or carry out proposed activities. For each mission, spectators collected points to win special prizes (VIP concert passes, private tours of competing team garages, a ride over the circuit in the Goodyear blimp, a NEOMOUV electric bike and more).
A Group Effort
The success of the Impact Challenge is due to a massive commitment on the part of partners of the 24 Hours of Le Mans, namely TotalEnergies, Michelin, Motul, Goodyear, Bosch, DHL, Brembo, MMA, Kronembourg, Milwaukee, Paprec, Nestlé Waters, Alpine Hearing Protection and Bordeau Chesnel, as well as constructors like Alpine, BMW, Ferrari, Genesis, Peugeot, Porsche and Toyota.
The initiative was also supported by media outlets such as Ouest-France, Le Journal de Mickey, RTL2, L’Équipe, Au Féminin; charity partners like Les Restos du Cœur, la Ligue contre le cancer, MCC and more; training organisations such as ACO Formation, ANFA and SAMJI; and 14 restaurateurs at the circuit.
Rendez-vous in 2026
On the back of this wildly successful first edition, the Impact Challenge is already on the programme for the 94th 24 Hours of Le Mans on 10-14 July 2026!