On July 8 (local time), Samsung Electronics hosted Samsung Members Connect 2025 in New York City, welcoming over 70 Samsung Members Stars selected from 17 countries around the world.
Samsung Members is a pre-loaded app and all related activities that provide access to a variety of Galaxy-related news, benefits and community activities. Within the app’s community, highly active users who consistently share high-quality content and engage with others are selected as Samsung Members Stars (hereinafter “Members”).
At the July 2025 Samsung Members Connect, Members were among the first to get hands-on with the newly unveiled Galaxy Z Fold7, Galaxy Z Flip7 and the next evolution of Galaxy AI.
Through a series of curated programs, they captured and shared their real-time experiences — offering authentic insights with their local communities. Teaming up with influencers from #TeamGalaxy, Members co-created content that showcased the energy and excitement of the moment.
Their shared journey is now live on Samsung Newsroom. Let’s take a look.
Orientation Kicks Off Connections Between Members
The event commenced with a Members Orientation, where participants introduced their past activities within the Samsung Members community. Members overcame language and cultural differences, laying the groundwork for future collaboration.
▲ Samsung Members engaging and getting to know one another.
A Broader Experience Unfolds at Galaxy Unpacked 2025
One of the most anticipated highlights of the event was Galaxy Unpacked 2025, held in Brooklyn. Members attended in person, being among the very first to experience the Galaxy Z Fold7, Galaxy Z Flip7 and the latest AI innovations.
The event showcased Samsung’s vision for multimodal Galaxy AI — technology that understands user intent, responds seamlessly and delivers truly personalized experiences. It marked another step forward in Galaxy AI’s evolution into a trusted companion in everyday life.
▲ Members attending and experiencing Galaxy Unpacked 2025 firsthand.
▲ Members in a hands-on session with the products at the Experience Zone after Galaxy Unpacked 2025.
Samsung Members Stars Florencia Danloy (Argentina) said, “The Galaxy Z Fold7, which I first experienced in New York, featured a much slimmer and more refined professional design. I could immediately feel the difference the moment I held it in my hand.
Following Galaxy Unpacked 2025, participants visited the Galaxy Experience Space, where they engaged in hands-on activities featuring AI-based multitasking and Google Gemini Live — presented in creative ways inspired by Korean culture.
Sophia Hwang, EVP and Head of Retail team, Mobile eXperience (MX) Business at Samsung Electronics, said, “We hope you’ll take this opportunity to experience the innovation of our latest Galaxy products throughout the Galaxy Experience Space and share your insights with Samsung Members communities around the world.”
▲ Members exploring the Galaxy Experience Space.
▲ Group photo taken after EVP Sophia Hwang’s welcoming speech.
Members and #TeamGalaxy Shape Stories Together
The workshop brought Members and #TeamGalaxy together for a meaningful exchange of Galaxy knowledge and content creation insights. Drawing on their individual strengths, they collaborated on the next day’s group mission — discussing Galaxy’s new features, planning storylines and selecting key New York landmarks that would best capture their creative messages.
▲ Members and #TeamGalaxy planning their content shoot together.
An ‘Epic Tour’ With the New Galaxy Devices in New York
Set against the urban backdrop of New York City, the ‘Epic Tour’ offered Members a chance to creatively experience the Galaxy Z Fold7 and Galaxy Z Flip7.
From creatively reinterpreting Broadway posters using AI to capturing unique moments at city landmarks with FlexCam, Members brought their ideas to life. Each team worked on concept planning, real-time filming and editing — culminating in compelling content co-produced with #TeamGalaxy.
Samsung Members Stars Darshan Kiran Jaiswal (India) said, “The magic of Galaxy AI goes beyond editing — it truly feels like having a creative partner right in your pocket!”
▲ Members and #TeamGalaxy working together on their mission.
At the Gala Night, Members enjoyed a meaningful evening set to live jazz and framed by the New York skyline. Members viewed creative group photos co-created with #TeamGalaxy during the Epic Tour mission. A live vote selected the best shot, adding a fun highlight to the evening.
▲ Sharing the group mission photos from the Epic Tour at Gala Night.
Over four inspiring days, Samsung Members Connect 2025 gave Members a unique opportunity to dive deep into the Galaxy Z Fold7, Galaxy Z Flip7 and the next chapter of Galaxy AI. More than just a product showcase, it was a global platform for connection — strengthening the bond between Members and the brand.