Prada (SEHK:1913) Is Up 5.1% After Miu Miu’s 41% Sales Surge Boosts Group Revenues

  • In the first nine months of 2025, Prada Group reported consolidated revenues exceeding €4 billion, reflecting a 9% year-on-year increase at constant currency, with Miu Miu delivering particularly strong retail sales growth across markets.

  • An important insight is that while the Prada brand saw a slight decline in retail sales, Miu Miu’s retail sales soared 41%, significantly boosting the group’s results amid broader challenges facing luxury brands.

  • We’ll explore how Miu Miu’s robust 41% retail sales growth shapes the outlook for Prada’s investment narrative moving forward.

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To be a Prada shareholder, you need confidence in the group’s ability to deliver steady growth from both established and emerging brands, manage cost pressures, and weather luxury sector volatility. The recent news, Miu Miu’s surging retail sales offsetting a decline at Prada, reinforces the importance of brand diversification as a short-term catalyst, while ongoing margin pressure from tariffs and pricing challenges remains a material risk. Overall, these results don’t fundamentally shift the core catalysts or risks.

Among recent announcements, Prada’s earnings report for the half-year ended June 30, 2025, revealed rising sales and net income, underscoring the group’s ongoing growth trajectory. This uptick generally aligns with the catalyst of broadening product collections and appealing to younger demographics, which was pivotal to Miu Miu’s robust performance in the latest results. While these figures are encouraging, investors should continue monitoring Prada’s ability to sustain this momentum in a challenging global market.

However, in contrast, it is worth noting that growing exposure to key Asian markets introduces a risk investors should be aware of…

Read the full narrative on Prada (it’s free!)

Prada’s narrative projects €6.8 billion revenue and €1.1 billion earnings by 2028. This requires 6.5% yearly revenue growth and a €258.7 million earnings increase from €841.3 million today.

Uncover how Prada’s forecasts yield a HK$61.64 fair value, a 25% upside to its current price.

SEHK:1913 Community Fair Values as at Oct 2025

Six members from the Simply Wall St Community assessed Prada’s fair value between HK$24.37 and HK$79.71 per share. With Miu Miu driving group performance, this broad range reflects different views about Prada’s growth potential and revenue stability.

Explore 6 other fair value estimates on Prada – why the stock might be worth less than half the current price!

Disagree with existing narratives? Create your own in under 3 minutes – extraordinary investment returns rarely come from following the herd.

  • A great starting point for your Prada research is our analysis highlighting 3 key rewards and 1 important warning sign that could impact your investment decision.

  • Our free Prada research report provides a comprehensive fundamental analysis summarized in a single visual – the Snowflake – making it easy to evaluate Prada’s overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Companies discussed in this article include 1913.HK.

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