A Case Study on the Perceived Value and Career Impact of Experiential Learning at the Super Bowl for Sport Management Students – The Sport Journal

Joshua S. Greer¹, Jason Grindstaff², Noa Stroop³

Dr. Joshua S. Greer serves as an Assistant Professor and Program Director for both the graduate and undergraduate Sport Management programs at Cumberland University. He also fulfills the role of Internship Coordinator for Exercise Science and Sport Management within the Jeanette C. Rudy School of Nursing and Health Professions. Dr. Greer holds a B.S. from the University of Tennessee at Martin, an M.Ed. from Bethel University, and an Ed.D. from the United States Sports Academy. His academic interests focus on experiential learning, sport marketing, and industry engagement, aiming to prepare students for dynamic careers in the sport industry.

Dr. Jason S. Grindstaff is the Interim Dean of the Jeanette C. Rudy School of Nursing and Health Professions at Cumberland University, where he has been a faculty member since 2010. He has taught across undergraduate and graduate programs in Exercise & Sport Science and has held leadership roles including Program Director for the Master of Sport & Exercise Science, Executive Director of the Honors Program, and Chair of the Academic Integrity Board. Dr. Grindstaff earned his B.A. from Dakota Wesleyan University, two M.S. degrees and a Ph.D. from the University of Tennessee, Knoxville, and an M.B.A. from Cumberland University.

Dr. Noa D. Stroop is an Assistant Professor of Business at Cumberland University. He completed both his B.S. and M.B.A. at Tennessee Technological University and earned his D.B.A. from Trevecca Nazarene University. Dr. Stroop’s professional background includes roles as a consultant, coach, and business leader. At Cumberland, he focuses on delivering practical, student-centered business education, integrating real-world applications into his teaching.

Joshua S. Greer. https://orcid.org/0009-0005-2890-1673

We have no known conflict of interest to disclose.

Correspondence concerning this article should be addressed to Joshua S. Greer, 230 Foxfire Road, Paris, Tennessee 38242. Email: [email protected]

Abstract
Experiential learning is a foundational component of sport management education, offering students the opportunity to apply theoretical knowledge in real-world settings. Grounded in Kolb’s Experiential Learning Theory, this case study investigates the perceived value and career impact of an immersive experiential learning opportunity at the NFL Super Bowl. Using a mixed-methods approach, data were collected from 11 undergraduate and graduate sport management students through a structured survey instrument. Paired samples t-tests were used to assess the alignment between students’ pre-event expectations and their post-event perceptions, while Pearson correlation analysis examined relationships between networking confidence and career-related outcomes.

Results revealed that students’ actual experiences exceeded their expectations in terms of professional development (t(9) = 3.67, p = 0.005), while expectations regarding a competitive edge remained consistent with post-event perceptions (t(9) = -0.56, p = 0.591). Strong positive correlations were found between networking confidence and key career outcomes, including meaningful connections (r = 0.84, p = 0.002) and perceived job prospects (r = 0.90, p < 0.001). These findings emphasize the importance of structured, high-impact experiential learning opportunities in developing students’ professional readiness and self-efficacy.
The study offers actionable insights for educators and program administrators, emphasizing the need to set realistic expectations while maximizing long-term career development through experiential learning. Recommendations include expanding access to immersive experiences and integrating reflective components to reinforce the value of applied learning in sport management curricula.

Key Words: experiential learning, sport management education, Super Bowl, career development, student perceptions, networking confidence, Kolb’s Experiential Learning Theory, applied learning, professional readiness, event-based learning

From Classroom to Kickoff: A Case Study on the Perceived Value and Career Impact of Experiential Learning at the Super Bowl for Sport Management Students
Experiential learning has emerged as a cornerstone of sport management education, offering students practical experiences that bridge theoretical knowledge with the complexities of real-world practice. Grounded in Kolb’s Experiential Learning Theory, this pedagogical approach has informed the design of various instructional strategies, including capstone projects, industry simulations, and problem-based learning (Bower, 2013). The incorporation of experiential components within sport management curricula not only fosters the development of technical and interpersonal skills but also enhances students’ employability by immersing them in authentic, applied contexts (DeLuca & Fornatora, 2020; Faure & Ray, 2021).

This case study explores the perceived value and career impact of participating in an immersive experiential learning opportunity at the NFL Super Bowl for sport management students. Specifically, it investigates the extent to which guided, real-world experiences influence students’ confidence in pursuing careers in the sport industry and examines the alignment between their pre-event expectations and the professional benefits perceived post-participation. Utilizing survey data from student participants, the study contributes to the expanding literature on experiential learning in sport management education by providing empirical insights into its efficacy. The findings offer practical implications for educators, curriculum developers, and industry stakeholders seeking to enhance student career readiness through intentionally designed, high-impact experiential learning initiatives.

Literature Review
In response to the growing complexity and competitiveness of the sport industry, academic institutions have increasingly recognized the need to integrate experiential learning into sport management curricula. Traditional lecture-based instruction, while foundational, often falls short in preparing students for the multifaceted demands of the professional sport environment. As a result, experiential learning has emerged as a critical pedagogical approach, bridging the gap between theoretical instruction and real-world application. Grounded in Kolb’s Experiential Learning Theory, this educational strategy encompasses internships, client-based projects, event planning, consulting practicums, and blended learning environments—all of which immerse students in authentic industry settings. A growing body of literature demonstrates that such experiences not only enhance technical and interpersonal competencies but also foster critical career readiness attributes, including problem-solving, adaptability, communication, and leadership (Faure & Ray, 2021; Barefoot et al., 2023; Song et al., 2021). Furthermore, structured experiential opportunities facilitate professional networking, mitigate employment anxiety, and strengthen students’ confidence in their career trajectories (Chan, 2023; Wei & Fu, 2024). This case study explores the multidimensional value of experiential learning within sport management education, emphasizing its role in cultivating career preparedness, professional identity, and industry engagement through both in-person and virtual platforms.

Experiential Learning in Sport Management
Research continues to highlight the value of experiential learning in cultivating core competencies in sport management students. For instance, Faure and Ray (2021) demonstrated that student participation in a National Collegiate Athletic Association (NCAA) championship event served as a meaningful capstone experience, sharpening real-time problem-solving and organizational skills. Similarly, interdisciplinary, problem-based learning environments have been found to improve oral communication and data analysis capabilities through engagement with complex, profession-relevant scenarios (Song et al., 2021). Additionally, applied improvisation exercises have been shown to facilitate the development of meta-skills—such as adaptability and collaboration—that are increasingly valuable across sport management domains (Barefoot et al., 2023). Service-learning models, which build upon traditional internships by embedding guided engagement, offer further opportunities for students to apply classroom learning while contributing to societal needs (Gipson et al., 2023).
The integration of experiential learning within sport management programs is inherently multifaceted. Educators utilize various strategies—including internships, guided field-based projects, and blended learning environments—to address the evolving demands of the sport industry. Structured activities such as facility inspections and managerial interviews provide students with hands-on experiences that mirror operational realities within sport organizations (Diacin, 2018). Concurrently, hybrid learning models that combine in-person instruction with digital tools support flexibility in pedagogy and promote consistent engagement across experiential initiatives (Lower‐Hoppe et al., 2019). Recommendations for improving experiential learning practices, particularly internships—emphasize the need for continual assessment and innovation to better align educational outcomes with industry expectations (Brown et al., 2018; Sattler, 2018).
Collectively, these approaches highlight the significance of experiential learning as both a theoretical framework and a practical mechanism for enhancing professional preparedness in sport management. As the field continues to evolve in response to industry shifts, experiential learning remains essential for equipping graduates with the critical thinking, decision-making, and reflective capacities necessary for sustained career success.

The Importance of Experiential Learning in Sport Management Curricula
The integration of experiential learning into sport management curricula is increasingly acknowledged as a critical component for preparing students to navigate the complexities of a dynamic and competitive job market. Faure and Ray (2021) emphasize the effectiveness of capstone experiences in promoting student readiness, noting that hands-on learning cultivates both confidence and professional competence. In alignment with this perspective, Southall et al. (2003) contend that the inherently competitive nature of the sport industry demands a strong experiential foundation to ensure that graduates possess the practical skills and applied knowledge necessary for success. Gipson et al. (2023) further reinforce the value of immersive learning opportunities—such as internships and structured, guided-learning projects—as essential mechanisms for bridging the gap between theoretical instruction and real-world application. These experiences not only deepen student engagement but also foster critical thinking, adaptability, and problem-solving capabilities, which are essential for sustained professional growth in the sport industry.

A growing body of research supports the idea that experiential learning aligns with the industry’s increasing demand for professionals who can seamlessly apply their knowledge in various sport-related contexts. Traditional lecture-based instruction, while foundational, often falls short in equipping students with the practical skills required to navigate the complexities of sport management. By contrast, experiential learning models encourage students to engage in active learning environments, allowing them to develop competencies in areas such as leadership, teamwork, communication, and adaptability—skills that are highly valued by employers in the field.

Methodologies and Strategies in Experiential Learning
A variety of experiential learning strategies have been implemented across sport management programs, each offering unique benefits to students. One such method is the use of client-based projects, particularly in sport sales courses. Pierce (2018) illustrates how these projects not only engage students but also simulate real-world sales environments, fostering practical experience in negotiations, client relations, and revenue generation. Similarly, Bower (2013) discusses the application of Kolb’s Experiential Learning Theory in organizing events such as golf scrambles, which provide students with opportunities to engage in hands-on event management and problem-solving.

Guided-learning projects and internships are among the most effective experiential learning strategies in sport management education. These initiatives allow students to work directly with sport organizations, gaining firsthand exposure to industry challenges and operations. Coffey and Davis (2019) note that these experiences are particularly valuable for student-athletes, as they help translate their on-field teamwork and leadership skills into professional settings. Additionally, guided-learning projects often involve community engagement, which enhances students’ understanding of corporate social responsibility and the broader impact of sport organizations.

Faculty mentorship and supervision also play a crucial role in the success of experiential learning programs. Deluca and Fornatora (2020) argue that faculty guidance during applied coursework is vital for maximizing learning outcomes, as instructors help students navigate complex projects and reflect on their experiences. This perspective is echoed by Pierce and Petersen (2010), who emphasize the importance of assessing student learning outcomes in experiential settings to quantify the effectiveness of these educational experiences. Assessment tools such as reflective journals, portfolio development, and performance evaluations ensure that experiential learning remains structured, and outcome driven.

The Role of Blended Learning in Experiential Education
As technology continues to reshape education, blended learning approaches have gained traction in sport management programs. Lower-Hoppe et al. (2019) propose that combining online and face-to-face instruction can optimize learning outcomes by accommodating diverse learning styles while maintaining the integrity of experiential projects. This approach is particularly relevant in sport event management courses, where students can engage in virtual simulations, case studies, and live event planning.
Blended learning also facilitates greater accessibility to experiential opportunities, particularly for students who may face geographic or financial barriers to participating in traditional internships. Online platforms enable students to engage with sport professionals, analyze real-time industry data, and develop strategic solutions to contemporary sport management issues. By integrating digital tools with hands-on experiences, educators can create a more inclusive and effective learning environment.

Networking Opportunities
Experiential learning has emerged as a crucial pedagogical strategy to enhance both networking and career readiness among students. In particular, work-integrated learning opportunities—including internships, consulting practicums, and co‐curricular activities enable students to develop career readiness attributes by providing direct exposure to workplace practices and professional networks. Chan (2023) argues that exposing students to diverse, real‐world situations through hands-on learning not only develops essential work readiness skills but also creates networking opportunities that can significantly influence career outcomes. Similarly, Mayorga (2019) demonstrates that higher education institutions can effectively develop career readiness through incubator programs that immerse students in authentic, situational learning environments, thereby facilitating connections with industry professionals.

Structured experiential initiatives also foster networking by placing students in scenarios where practical skills blend with professional interactions. Jackson and Bridgstock (2020) highlight that work-integrated learning activities, such as internships, guided field experiences, and practicum placements, are instrumental in forging meaningful interactions with industry practitioners. This interaction is further emphasized by Akpan (2016), who shows that consulting practicums effectively equip students with the necessary career skills while simultaneously providing platforms for networking with experienced professionals. Prather (2007) documents that internships allow students to experience a connected learning environment where classroom theory is continuously integrated with workplace practices, thus promoting both skill acquisition and the expansion of professional networks.

The design and implementation of experiential learning modules play a critical role in fostering career readiness by promoting reflective practices that enhance self-assessment and informed decision-making. Wart et al. (2020) and Aithal and Mishra (2024) emphasize that hands-on experiences coupled with structured reflection enable students to refine their professional identities and clarify their career goals. These reflective processes are vital not only for the development of technical competencies but also for cultivating essential soft skills such as communication, adaptability, and leadership, which are crucial for effective professional networking.

In addition to traditional in-person experiences, the incorporation of virtual platforms into experiential learning offers expanded opportunities for career development. Combs, Joyce, and Bynum (2024) demonstrate that digital environments can effectively support networking by connecting students with mentors and industry professionals, particularly when geographic or logistical barriers limit face-to-face interaction.

Experiential learning also addresses the psychological dimensions of career preparation, such as employment anxiety and self-efficacy. Wei and Fu (2024) and Chen and Tang (2024) advocate for the integration of experiential teaching into career planning curricula to reduce employment-related stress and reinforce professional confidence. Exposure to realistic workplace scenarios and ongoing interaction with industry professionals helps students contextualize their academic knowledge, navigate relational dynamics, and build meaningful networks.
Taken together, experiential learning offers a multidimensional approach to career readiness by simultaneously developing technical and interpersonal competencies, promoting reflective growth, and fostering network-building. Through a variety of mechanisms—including internships, consulting practicums, hands-on projects, and virtual platforms, students gain direct exposure to professional expectations and establish critical industry connections. This holistic framework enhances not only students’ employability but also their long-term capacity to succeed within the dynamic landscape of the sport management profession.

Conclusion
As the sport industry grows in complexity and competitiveness, the need for experiential learning in sport management education becomes increasingly imperative. This study emphasizes how experiential learning bridges the gap between academic instruction and real-world application through methodologies such as internships, capstone projects, guided-learning experiences, and blended learning environments. The integration of these strategies has demonstrated significant benefits, including the enhancement of critical thinking, adaptability, and industry-specific competencies.

Participation in large-scale events, such as the Super Bowl, represents a pinnacle of experiential learning, offering students a rare opportunity to immerse themselves in high-stakes, professional environments. These experiences provide not only technical skill development but also instill confidence, professional identity, and career direction. The value of faculty mentorship, structured assessment tools, and intentional curricular design further amplifies the effectiveness of experiential initiatives, ensuring that they are both impactful and aligned with industry expectations.

Looking ahead, continued research is essential to evaluate the long-term career benefits of experiential learning and to identify best practices for maximizing its impact. Expanding partnerships between academic institutions and sport organizations will be crucial in offering meaningful, scalable, and inclusive experiential opportunities. Ultimately, embedding experiential learning deeply within sport management education equips students with the tools they need to transition from the classroom to the kickoff—prepared, confident, and career-ready.

Materials and Methods
Participants
The total number of 11 participants were included in this study. The gender distribution was as follows: 7 participants (63.6%) were female, and 4 participants (36.4%) were male. Of these, 6 participants (54.5%) were graduate students, including 4 (66.7%) females and 2 males (33.3%).

Instrument
From Classroom to Kickoff: Evaluating the Career Benefits of Super Bowl Experiential Learning Survey (attached)
Data Treatment and Analysis
Statistical analyses were conducted to address the research questions and evaluate the perceptions of sport management students regarding the career benefits of participating in the NFL Super Bowl experiential learning opportunity. Descriptive statistics were used to summarize participant responses. Paired samples t-tests were conducted to compare students’ expectations before the event with their perceived outcomes (e.g., professional development, competitive edge, career benefits). Pearson correlation analysis was used to explore the relationships among key outcome variables such as confidence in career pursuits, networking effectiveness, and perceived career impact. Open-ended responses were analyzed thematically to supplement quantitative findings and provide deeper insight into students’ overall satisfaction and willingness to recommend the experience.

Results and Discussion
Student Expectations and Perceived Outcomes
The results of the paired samples t-tests revealed several important findings related to students’ expectations and perceived outcomes from their Super Bowl experiential learning experience. A significant difference was found between students’ expectations of gaining hands-on learning (Q1) and their perceptions of professional development after the experience (Q2), t(9) = 3.67, p = 0.005. This suggests that students felt their actual experience exceeded their initial expectations regarding professional development.

In contrast, no significant difference was found between students’ expectations of gaining a competitive edge in the job market (Q11) and their perceptions following the event (Q12), t(9) = -0.56, p = 0.591. This indicates that students’ expectations were generally aligned with their perceived benefits in this area. However, a highly significant difference was observed between students’ expectations of receiving direct career opportunities, such as job offers or interviews (Q13), and their reported outcomes (Q14), t(9) = 6.00, p < 0.001. This suggests that while students were optimistic about immediate career benefits, those expectations were not fully met in the short term.

Networking Confidence and Career Perceptions
The Pearson Correlation analyses revealed several statistically significant associations between students’ self-reported networking confidence and career-related perceptions, highlighting the potential impact of experiential learning within sport management education. A strong positive correlation was observed between students’ confidence in their networking abilities (Q10) and their belief that participation in the Super Bowl experience would enhance their future job prospects (Q5), r = .90, p < .001. This suggests that students who expressed higher levels of confidence in their networking skills were more likely to view the experience as a meaningful contributor to their professional development.

Similarly, a strong positive correlation was found between networking confidence (Q10) and students’ beliefs that the professional connections formed during the event would support future opportunities, such as employment, internships, or graduate assistantships (Q9), r = .77, p = .009. This indicates that students who perceived greater utility in their networking efforts also reported higher levels of self-assurance in their ability to build professional relationships. In addition, a strong correlation was identified between networking confidence (Q10) and the extent to which students reported making meaningful professional connections during the event (Q8), r = .84, p = .002. These findings collectively suggest that students who felt more confident in their networking capabilities were also more likely to report engaging in valuable professional interactions.

Career Readiness and Perceived Professional Development
Beyond networking-specific outcomes, further analysis revealed significant relationships involving overall career readiness and perceived professional development. Students who felt more prepared for a career in sport management (Q3) were more likely to recommend the Super Bowl experience to others (Q15), r = .80, p = .005. A strong correlation was also found between the alignment of students’ assigned tasks and their perception that the experience met their expectations for professional development (Q6), r = .88, p < .001. Notably, students who believed the Super Bowl experience gave them a competitive advantage in the job market were significantly more likely to report already receiving tangible career benefits, such as internship offers or job interviews (Q13), r = .89, p < .001. One additional correlation between networking confidence and perceived competitive advantage (Q10 and Q12)—approached statistical significance, r = .60, p = .066, suggesting a potentially meaningful relationship that could be more clearly established in studies with larger sample sizes. Collectively, these findings highlight the interconnectedness of networking confidence, career preparedness, and the perceived value of high-impact experiential learning. The strength and consistency of the correlations support the notion that participation in major sporting events such as the Super Bowl can meaningfully enhance students’ professional development trajectories within the field of sport management.

Conclusion
The present study contributes to the growing body of literature emphasizing the value of experiential learning in sport management education by examining student perceptions of professional development, career readiness, and networking outcomes resulting from participation in the NFL Super Bowl. The findings emphasize the importance of high-impact learning experiences in enhancing students’ confidence, career awareness, and perceived marketability within the competitive sport industry. Quantitative analyses revealed that students’ expectations regarding hands-on learning and professional development were not only met but exceeded, as demonstrated by significant increases in post-event perceptions. While students’ expectations regarding competitive advantage remained consistent, the anticipated short-term career outcomes such as job offers or interviews were not fully realized. This discrepancy suggests a need to frame experiential learning as a catalyst for long-term, rather than immediate, professional advancement.

The strong and consistent correlations between networking confidence and several career-related outcomes highlight the pivotal role of self-efficacy in professional relationship-building. Students who reported higher levels of networking confidence were more likely to form meaningful connections, perceive the experience as professionally valuable, and anticipate long-term career benefits. These findings align with existing research that underscores the importance of confidence and social capital in career development among emerging sport professionals.
Additionally, the alignment between assigned tasks and students’ expectations was a significant predictor of overall satisfaction and perceived professional growth. This supports the argument that carefully structured and intentional experiential learning opportunities are critical in maximizing the educational and professional value of such events. This study affirms the potential of large-scale sport events like the Super Bowl to serve as transformative learning environments that foster career readiness, enhance networking abilities, and solidify students’ commitment to pursuing careers in sport management. Future research should consider longitudinal approaches to evaluate the enduring effects of these experiences on actual career outcomes, including job placement, graduate school enrollment, and professional advancement. Additionally, expanding sample sizes and incorporating multi-institutional data could strengthen generalizability and provide further insights into best practices for experiential learning program design.

Research Limitations and Implications
While this study offers meaningful insights into the perceived benefits of Super Bowl experiential learning, several limitations should be acknowledged. First, the small sample size (n = 11) limits the generalizability of the findings. Although the data revealed significant patterns and correlations, the results may not fully represent the experiences of a broader population of sport management students. Future studies with larger and more diverse participant pools would enhance the reliability and applicability of these findings. Despite these limitations, the findings have important implications for sport management education. Experiential learning at large-scale events like the Super Bowl can play a critical role in enhancing students’ career preparedness, particularly in the areas of networking and professional confidence. Academic programs should continue to prioritize and expand these opportunities, while also integrating reflective components that help students connect their experiences to broader career goals.

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