The interactive nature of short-form video platforms
Launched in 2016, short-form video platforms such as Douyin (the Chinese version of TikTok) have enjoyed seemingly unstoppable success. As of June 2022, they had over 962 million users,…

Launched in 2016, short-form video platforms such as Douyin (the Chinese version of TikTok) have enjoyed seemingly unstoppable success. As of June 2022, they had over 962 million users,…