China’s wealthy flock to Hong Kong for global investment opportunities, banker says

An increasing number of wealthy customers from mainland China are using Hong Kong to diversify their investments and expand their businesses globally, according to a senior executive of Hong Kong-based mid-tier lender China Citic Bank International.

“After many government efforts to promote family offices in recent years, we have seen strong growth from wealthy mainland customers seeking our bankers to help them set up family offices in Hong Kong,” said Wendy Yuen Miu-ling, head of the bank’s personal and business banking group, in an exclusive interview.

She said the bank, which uses the name CNCBI for short, had seen new cross-border wealth-management customers from the mainland triple in the first half of this year, while assets under management jumped 30 per cent.

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The growth of the wealth-management business helped boost the bank’s fee income by 50 per cent in the first half, while its private bank operating income increased by 60 per cent, Yuen said.

Rich mainland clients liked to set up family offices in Hong Kong “as a platform for them to diversify their investment portfolio”, she said, adding that as an international financial centre, the city offered them a wide range of international products to invest in.

Family offices are entities created by affluent individuals or families to manage their investments, succession planning and philanthropic activities.

CNCBI is the Hong Kong unit of mainland China’s Citic Bank, which is under the Citic Group. The group, established in 1979 by Rong Yiren with the support of late Chinese leader Deng Xiaoping, has developed into a conglomerate with businesses in finance, manufacturing, infrastructure and other sectors.

“Being part of the Citic Group is important as the brand is well known on the mainland,” Yuen said. “Our wealth-management customers can also get services from other units of the group as we can offer them trustee, investment banking, securities trading and other services.”

In addition, mainland enterprises that open accounts at CNCBI can tap Citic’s other units around the world to support global expansion. The group’s securities arm would also help such customers raise funds in Hong Kong by issuing bonds or stocks to tap the city’s active capital market, Yuen said.

“While CNCBI is a mid-tier bank in Hong Kong, mainland customers like our bankers in Hong Kong to help them expand globally because Citic is a well-established large conglomerate,” she said.

Like larger peers including HSBC and Standard Chartered, CNCBI has invested in private banking in the city. Its new centre, which opened on September 29 in Citic Tower in Admiralty, offers a 180-degree view over Victoria Harbour. With a gross floor area of about 15,000 sq ft, it is double the size of the bank’s previous centre in Lippo Centre and offers 17 locally themed meeting rooms.

“Both local and wealthy mainland customers like to meet with our bankers, not just to manage their wealth but also to experience the cultural aspects of the city,” Yuen said. This was why the bank arranged cultural events, such as visits to the Art Basel show and the M+ museum, as well as exclusive cocktail receptions, she added.

Even in a digital age, physical venues played an important role in private banking and the wealth-management business, Yuen said. Besides its new private banking centre, CNCBI is upgrading many of its more than 20 branches.

“While clients may conduct simple banking transactions online, they would like to have a face-to-face meeting with their bankers in person to discuss financial planning, setting up of family offices and other complicated matters,” she said. “The 17 rooms of the new private banking centre are always fully booked.”

This article originally appeared in the South China Morning Post (SCMP), the most authoritative voice reporting on China and Asia for more than a century. For more SCMP stories, please explore the SCMP app or visit the SCMP’s Facebook and Twitter pages. Copyright © 2025 South China Morning Post Publishers Ltd. All rights reserved.

Copyright (c) 2025. South China Morning Post Publishers Ltd. All rights reserved.


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