To celebrate one year of the Feast app, the Guardian has compiled some of the best stats that reveal how users have been cooking their way through its delicious recipe collection.
Over the last year alone, Feast app users have rustled up recipes with almost 200,000 eggs, 43,000 aubergines (eggplants), and an incredible 12 tonnes of flour, as they set about exploring the 6,000 plus carefully curated recipes now available in the app from 150 chefs (with those stats growing every day).
Built on decades of the Guardian’s well-loved food journalism, there’s a fresh collection of seasonal and trending dishes to discover each day, tailored to suit all moods and occasions. It features both brand new recipes, as well as favourites from the Guardian’s rich 30,000 archive.
Loved worldwide, the top cooked recipe per country includes:
Top recipes being cooked in the UK this summer
Global cuisines
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Top searched ingredients searched worldwide include chicken, cauliflower, aubergine, salmon and courgette
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And the most popular cuisines that users enjoy cooking are Italian, Indian, British, Middle-Eastern and Spanish.
The ultimate kitchen companion
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With around 100 new recipes added each month, it’s no surprise that 76% of Feast users turn to the app for cooking inspiration and to explore new cuisines
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For busy weeknights, 38% rely on Feast to help plan simple, quick and healthy weeknight meals including one-pot dishes and tray bakes.
A subscriber only product, Feast is a key part of the Guardian’s strategy to increase its digital and global presence. Rated highly in the Apple and Android app stores, Feast’s first year has been a hit, earning praise for the broad range of recipes available, acting as a source of inspiration and its ease of use.
Coming soon
As Feast enters its second year, some exciting new features will further enhance the way people cook and plan meals. One of the most requested features, personalised collections, will soon allow users to organise their favourite recipes within the ‘My Feast’ tab by theme, cuisine and occasion. Another new feature will help with shopping lists, making life easier by gathering ingredients from multiple recipes into one single digital list for either in-store or online shopping.
Tim Lusher, head of food, Guardian News & Media, says:
“I have loved learning how people have been using Feast over the last year. Everyday we are adding new dishes to the app to suit every taste. Whether it’s discovering new global cuisines, planning easy weeknight dishes or revisiting Guardian recipe favourites, our aim has always been to inspire confidence and creativity at home and we’re just getting started.”
Liz Wynn, chief supporter officer, Guardian Media Group, says:
“A truly global product, Feast is a celebration of everything our readers love about the Guardian’s food journalism – creativity, diversity and a real passion for cooking. I’m pleased to see that in just one year, the app has become a trusted companion in kitchens around the world. It’s a powerful reminder of the impact great content can have, and we’re excited to keep evolving the experience for our global community of home cooks.”
In the UK alone, the Guardian reaches almost 9m (41%) foodies a month, more than any other quality newsbrand (source: PAMCo H2 2024/ TGI Sept 2024 Multibasing). The Feast app extends from the Guardian’s award-winning and influential weekly 24-page Feast magazine. Found in the Guardian print edition every Saturday, each issue is packed with beautiful photography and diverse, delicious recipes.
In addition to the Feast app, the Guardian’s food-loving audience can also enjoy:
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Recipes continue to be regularly published on theguardian.com. Subscribers to the Feast app will receive a more premium user experience as it’s much easier to search, filter, save and customise recipes, alongside new and unique features.
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Comfort Eating with Grace Dent: a huge success for the Guardian, the hit interview show is now in its tenth series. So far, celebrity guests, including Lulu, Nadiya Hussain, Katie Price and David Baddiel have opened their cupboard doors to reveal their favourite foods.
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The Guardian’s Feast newsletter: foodies can sign-up for a weekly email curated by expert chefs like Itamar Srulovich, Felicity Cloake, Georgina Hayden and Rachel Roddy, featuring the latest recipes and seasonal eating ideas.
Interviews to discuss the Feast app are available with Liz Wynn, chief supporter officer. Please contact media.enquiries@theguardian.com
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About Guardian Media Group
Guardian Media Group is amongst the world’s leading media organisations. Its core business is Guardian News & Media (GNM), publisher of theguardian.com, one of the largest English-speaking quality news websites in the world.
In the UK, Guardian Media Group publishes the Guardian newspaper six days a week, first published in 1821. Since launching its US and Australian digital editions in 2011 and 2013, respectively, traffic from outside of the UK now represents around two-thirds of the Guardian’s total digital audience. The Guardian also has an international digital edition and a new European edition that launched in 2023, with an expanded network of more than 20 European correspondents, editors and reporters.