Samsung aims to expand smartphone AI beyond Google Gemini, as Apple also seeks outside tech

Samsung Electronics is in talks with the likes of OpenAI and Perplexity AI to integrate more artificial intelligence services in coming Galaxy devices, seeking a wider range of offerings beyond Google’s Gemini.

South Korea’s largest company aims to give customers more options on its coming Galaxy S26 smartphone line next year, according to Choi Won-Joon, president and chief operating officer of its mobile division. Samsung’s current line-up features Alphabet’s AI model, like much of the rest of the field of Android devices.

“We are talking to multiple vendors,” 54-year-old Choi said in an interview at Samsung’s headquarters in Suwon. “As long as these AI agents are competitive and can provide the best user experiences, we are open to any AI agent out there.”

Samsung was nearing a deal to invest in Perplexity and integrate its app and assistant, Bloomberg reported in June. Like arch-rival Apple, the Galaxy phone maker is looking to augment its own efforts at AI with the best available from outside providers.

Beyond AI, the mobiles-to-chips conglomerate is also evaluating new application processors for the Galaxy S26 and considering both Qualcomm products and its in-house Exynos 2600.

For the recently released Galaxy Z Flip 7, Samsung used the Exynos chipset in a foldable for the first time. The company has sought to reduce reliance on Qualcomm and allay doubts about the efficiency and thermal performance of its Exynos line.

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