NYX Professional Makeup Beauty Bestie 2.0 has been developed by the brand with an augmented reality (AR) try-on experience in mind to help consumers find the right look and products for them. The AR experience is available on Snapchat and leverages artificial intelligence (AI) technology alongside pro-makeup artistry to help users pinpoint the right shades for them. The try-on experience harnesses advanced technology to analyze the skin tone of the user as well as their hair and eye color for personalized looks inspired by the customer’s season.
NYX Professional Makeup Beauty Bestie 2.0 has been debuted by the brand to support its latest launch — the Smushy Soft Matte Tinted Lip Balm — and also features color testing to help users explore new looks.