How ads by John Lewis, Asda and Lidl ‘let real life in,’ from cost of living to masculinity

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Noor NanjiCulture reporter

John Lewis A son and father looking at each other and smiling in the John Lewis advertJohn Lewis

This year’s John Lewis Christmas advert centres a father-son relationship for the first time

It’s still only early November, but Christmas adverts are already coming thick and fast.

While they feature the usual…

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