Latest Marketing Partner Case Studies
AI isn’t just changing how content is made — it’s redefining what strategy means in publishing. At a recent FT Strategies webinar, leaders from across the media and tech landscape unpacked how artificial intelligence is driving seismic shifts in personalization, production, monetization and newsroom culture. What emerged was a clear call to action: embrace AI not as a threat, but as a tool to build trust, deepen engagement and accelerate growth.
You don’t have an audience problem — you have a data problem.
News publishers are drowning in dashboards, chasing clicks, and making million-dollar decisions based on misleading metrics. Pageviews? Overrated. Sessions? Misunderstood. Google Analytics? It’s not telling you the whole story.
If you’re tired of flying blind and ready to see your audience for who they really are — and what really drives loyalty, engagement, and revenue — this is the webinar you can’t afford to miss.
FT Strategies, in partnership with Google News Initiative and the Local Media Association, is offering LMA members free access to News Sustainability Audits — powerful diagnostics that help publishers uncover growth opportunities and build long-term viability. Only 100 slots are available through June 30.
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