This year’s pavilion also featured the exclusive 8th CIIE New Product Release Platform, which highlights the Maisons’ dedication to blending heritage and innovation.
Debuting at CIIE for the China market, the Montblanc High Artistry A Journey through Château de Versailles collection marks a new chapter for the High Artistry collection, transforming writing instruments into objets d’art. Drawing on the rich history, iconic artistry, and baroque architecture of the Palace of Versailles, the five masterpieces represent the pinnacle of craftsmanship and creativity, showcasing intricate details, inspired design, and the rare métiers d’art and mastery of Montblanc artisans. Meanwhile, Vacheron Constantin continued to pay tribute to the Chinese culture through the Métiers d’Art The Legend of the Chinese Zodiac collection, introducing two 25-piece limited editions dedicated to the Year of the Horse. Set in a 40mm case, the complex and technically sophisticated Calibre 2460 G4 is placed at the service of aesthetics, giving free rein to the artistry of the Maison’s métiers d’art specialists. In parallel, Van Cleef & Arpels presented the Lady Arpels Bal des Amoureux Automate Watch, depicting a 19th century charming guinguette through exquisitely refined grisaille enamel for the young couple’s rendezvous. At noon and midnight, the couple gets closer to each other, dancing in perfect harmony – a fleeting romance captured in motion.
“Cultural and artistic heritage has always been central to Richemont. The ‘Stories about Beauty, Elegance, and Timeless Style’ pavilion we presented at this year’s CIIE reflects this commitment.” stated Jenny Gu, CEO of Richemont China. “We are proud to stand alongside our Maisons in preserving the spirit of craftsmanship and dedicating ourselves to safeguarding and promoting both the heritage and development of our Maisons’ culture.”
Through its presence at this year’s CIIE, Richemont reaffirmed the Group’s steadfast commitment to nurturing the future of its Maisons and championing cultural heritage. Richemont remains dedicated to relentlessly pursuing excellence and innovation. Looking ahead, Richemont will further strengthen its connection with the global luxury ecosystem, continuing the legacy of its iconic creations while opening new chapters of creativity and timeless elegance.