The Gaming Keyboard Market Relies on Your Ignorance | by Alex Rowe | Oct, 2025

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A closeup of the left half of an Aula Win68 gaming keyboard, with the lighting set to blue and green under the black keys. The upper left of the keyboard body has a silly hook on it for an included strap, which isn’t installed.
Why pay a couple hundred dollars for a keyboard with a weird strap hook on the left side when you could pay much less? Photo taken by the author.

If you’ve ever strolled into an electronics retailer…

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