Hitherto, K-dramas generally fell into one of two camps: highly-rated series that catered to older viewers but had little impact online, and more niche dramas aimed at younger viewers that thrived through memes and virality. However, Reply 1988…

Hitherto, K-dramas generally fell into one of two camps: highly-rated series that catered to older viewers but had little impact online, and more niche dramas aimed at younger viewers that thrived through memes and virality. However, Reply 1988…