KARACHI – Auto industry of Pakistan is still reeling as sales went to all time low in last couple of years. In surprising twist of fiscal priorities in Budget 2025, the government slapped new taxes which pushed price of affordable cars like Suzuki Alto, while slashing duties on imported SUVs like Toyota Land Cruiser.
The price disparity, which favors wealthy over the average consumer, raised eyebrows across the automotive and economic circles. Long seen as a go-to vehicle for middle-class families and first-time car buyers, the Suzuki Alto has now been pushed further out of reach.
Alto Prices Pakistan 2025
After Pak Suzuki’s official price revision notice, the Alto lineup saw increases of up to Rs1lac 80 thousand, with on road price of top of line model now stands at Rs3.32 million.
| Model | New Price |
| Alto VXR | 2,994,861 |
| Alto VXR AGS | 3,166,480 |
| Alto VXL AGS | 3,326,446 |
A targeted tax increase on vehicles with engines of 850cc or less. The General Sales Tax (GST) on such cars has been raised from 12.5% to 18%, coupled with a 1% NEV (New Economic Value) levy. That’s a double hit to Pakistan’s lowest-priced car segment.
Land Cruiser Prices in 2025
As all Suzuki vehicles got expensive, luxury SUVs become cheaper due to revised import duty structures as authorities slashed Customs Duty, Regulatory Duty, and cut Additional Customs Duty to 6pc.
| Model | Year | Price Cut in Lac |
|---|---|---|
| LC300 ZX | 2024 | 76 – 80 lakh |
| Lexus LX570 | 2021 | 75 – 78 lakh |
| LC300 ZX | 2023 | 70 – 71 lakh |
| Prado LC150 | 2021 | 29 – 30 lakh |
Buyers of Land Cruiser are now saving millions in stark reversal from policies that typically aim to tax luxury more heavily than necessity.
These plethora of new taxes could deepen economic disparities in already struggling automotive market. While majority of working-class citizens see their affordable car options becoming more expensive, high-income buyers are being incentivized with reduced costs on multimillion-rupee vehicles.
As government claims reduced duties on imports aim to formalize trade and discourage smuggling and misuse of amnesty schemes.
Toyota Vitz Latest Rates in Pakistan after Revised Import Duties