Universal Music Greater China (UMGC) has unveiled a strategic global alliance with Mandopop artist David Tao and his company, Great Entertainment.
“The agreement marks David Tao’s entry into UMG’s global artist family and reflects a shared vision to elevate Mandarin pop (Mandopop) to new heights on the international stage,” said a statement. “Through the alliance, Great Entertainment will tap into UMG’s global infrastructure and creative network to help introduce Tao’s artistry to broader audiences worldwide.”
Widely recognised as the “godfather of Mandarin R&B,” David Tao has played a key role in redefining the sound of Mandarin pop over the past three decades.
The alliance launches with the global release of Tao’s eighth studio album, Stupid Pop Songs, his first full-length project in 12 years. The album is available now across major digital platforms, with a physical release coming soon via UMGC.
Timothy Xu, chairman & CEO of Universal Music Greater China, said: “David Tao is one of the most visionary and influential figures in Mandopop history. His music has shaped the genre and inspired generations with its emotional depth and artistic courage. We are proud to welcome David to the Universal Music family. This alliance underscores our long-term investment in iconic artistry and reinforces our commitment to expanding the global reach of Mandarin pop.”
David Tao said: “Music has always been a borderless and personal journey for me. This new chapter with Universal Music allows us to bring our creative work to a broader global stage. I’m grateful for the trust and alignment in vision, and excited to explore new possibilities with UMGC to elevate Mandarin pop and share our stories with the world.”
“As Tao enters this new chapter with UMG, the alliance reflects a shared commitment to championing originality, preserving musical heritage, and bringing Mandarin pop into bold new conversations on the global stage,” added the statement.
PHOTO: (L-R) David Tao and Timothy Xu
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