Famed artist Takashi Murakami this week introduced his footwear brand, Ohana Hatake, meaning field of flowers in Japanese, to the U.K. with a corner shop takeover at Selfridges‘ Oxford Street flagship in London.
Running until Aug. 24, the pop-up space has been reimagined as an immersive, joy-filled environment with candy-colored flip-flops bearing the artist’s signature flower motif placed on top of leafy installations called Field of Flowers, evoking the joy of the great outdoors amid a blissful, sun-drenched British summer.
The brand has issued exclusive colorways of the Ohana Full-Bloom and the more everyday Surippa Ohana silhouettes for the Selfridges pop-up.
Takashi Murakami with colorful flip-flops from his new footwear venture, Ohana Hatake.
Courtesy of Ohana Hatake
Following an official reveal at ComplexCon Las Vegas in November, Ohana Hatake launched a high-profile collaboration with K-pop sensation Blackpink with the Ohana Full-Bloom model, fitted with a molded pink upper and a solid black midsole.
Prior to coming to Selfridges, the brand has taken its Field of Flowers installations to Shanghai’s Plaza 66, and Pacific Place in Hong Kong.
This summer, flip-flops are having a moment, with the $690 The Row iteration, seen on Jonathan Bailey during his “Jurassic World Rebirth” press tour, named the hottest item for the second quarter of 2025.
In late June, Pharrell Williams introduced the LV Flip during Louis Vuitton’s spring 2026 menswear show in Paris: a voluminous thong sandal rendered in pastel suede and crocodile. Styled with wide trousers and soft tailoring, the silhouette nodded to a larger shift already underway.
The revival isn’t limited to designer shows or even to men’s footwear. H&M’s latest drop includes under-$40 thong sandals that echo luxury styles. Dolce & Gabbana’s Havaianas collaboration, complete with animal prints and furry straps for men and women, sold out in 24 hours. Khloe Kardashian embraced the trend in Chanel ahead of Jeff Bezos and Lauren Sánchez’s Venice wedding last month.
According to a 2025 report from Polaris Market Research, the global flip-flop market is valued at roughly $24 billion.