Design Highlights | Art of Steel
The Art of Steel exterior design language transforms the strength and flexibility of steel into a language of sculptural beauty. Inspired by Hyundai Motor’s advanced steel technologies, the material’s natural formability reveals flowing volumes and precise lines that evoke the distinctive aesthetic quality of steel — powerful, gentle and timeless.
Exterior Design Theme: The Impact of Adventure
CRATER Concept’s exterior design was guided by a clear goal: to shape a rugged and capable form that reflects the landscapes that it’s inspired by. This informed every detail — from the chiseled bodysides to the bold skid plates — resulting in a concept that visually communicates strength, resilience, and purpose.
Compact Concept’s Proportions
CRATER Concept’s proportions reflect an adventurous spirit. Built on a compact monocoque architecture, CRATER Concept has been designed to go anywhere.
Adventurous Silhouette
CRATER Concept is highlighted by its bold silhouette, complemented by its steep approach and departure angles which support serious off-road exploration.
Hexagonal Faceted Wheels
CRATER Concept’s 18-inch wheels were inspired by envisioning a hexagonal asteroid impacting a sheer metal landscape, leaving a fractal crater in its aftermath. The design evokes an off-road spirit, blending ruggedness with precision. The wheels are clad in generous 33-inch off-road tires, enabling superior traction and ground clearance for performance in all environments.
Wide Skid Plate
A wide, functional skid plate stretches across CRATER Concept’s underbody, not only for added protection, but to visually anchor the vehicle. Its sheer surface and robust form express protection and capability.