Meghan Markle is making meticulous plans for her future despite the stern demand made about her amid the ongoing peace talks between Prince Harry and the royal family.
The Duke of Sussex has been warned to keep Meghan out of the reunion talks even though it is a tough choice for Harry, according to Palace sources.
However, the As Ever founder remains unfazed as he focuses on her expanding business despite the criticism coming in from all sides about her strategy.
As her husband Prince Harry focuses on mending ties with his cancer-stricken father King Charles, Meghan is plotting ways to make As Ever a luxury brand, without royal help.
According to social media and marketing expert Simon Brisk, Meghan is practising restraint for better results.
“Meghan’s digital restraint is not accidental; it’s masterfully intentional,” Simon told Express UK. “We’re seeing a shift from the oversharing influencer era to a new phase of curated mystique, and Meghan is leading that transition.”
He explained that Meghan’s strategy is “more aligned with luxury brands than with celebrities” which is all about “controlled visibility, infrequent drops, and highly consistent tone”.
The expert shared that Meghan doesn’t need to post often because when she does, the world takes notice. It also allows her to “own the narrative” and completely ignore the practice of “gaming the algorithm”.
Prince Archie and Princess Lilibet’s mom last posted on her birthday, three days ago, after a week-long hiatus from social media. It was a single photo, offering a rare glimpse of her celebrations.
Like a luxury brand, the former Suits actress is building her brand to have “novelty”.
“Her silence also shields her from criticism, creating a kind of algorithmic immunity, while still fuelling speculation, media attention, and fan loyalty.”