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  • Matter gets its moment at the Samsung press conference.

    Matter gets its moment at the Samsung press conference.

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    Matter gets its moment at the Samsung press conference.

    Eve’s Tim Böth is on stage discussing how its smart home devices work with Samsung SmartThings via Matter. “Eve’s smart plugs capture energy efficiency data for SmartThings Energy, the motion sensors provide data to help SmartThings understand your daily routines,” he said. “Our products show how AI can fade into the background.”

    Photo by Jennifer Pattison Tuohy / The Verge

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  • Fluorine PFAS Not Linked to Any Added Drug Reactions

    Fluorine PFAS Not Linked to Any Added Drug Reactions


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    Medicines containing a type of PFAS or ‘forever chemical’ called fluorine are not leading to higher numbers of adverse drug reactions according to new data analysis.

    In a new paper published in PLOS ONE today, researchers from the University of Birmingham studied data from the MHRA’s Yellow Card system on 13 drugs containing carbon-fluorine bonds as well as six drugs which were structurally similar but not containing this forever chemical.

    Using five years of data from 2019-2024, the research team analyzed the number of adverse drug reactions (ADRs) per 1 million medicines dispensed. They found that most of the ADRs that were listed for drugs containing fluorine were associated with conditions outside of the scope of usual side effects from PFAS, and the highest prescribed drug lansoprazole, a proton pump inhibitor to reduce stomach acid, had a low rate of 14.1 ADRs per 1m items.

    “In this study we explored adverse drug reactions reported to the MHRA Yellow Card scheme relative to their prescribing rate. Reassuringly, no statistical correlation between the fluorine content of the medicine and type of side effect emerged,” Dr. Alan Jones, lead author of the study.

    Dr. Alan Jones from the School of Pharmacy at the University of Birmingham and corresponding author of the paper said: “Per- and poly-fluoroalkyl substances (PFAS) are often referred to as “forever chemicals” due to their persistence in the environment and effects on human health. PFAS are found in a range of everyday products such as cookware or clothing. Recent changes to the classification of PFAS means certain essential medicines are now deemed to contain forever chemicals.

    “In this study we explored adverse drug reactions reported to the MHRA Yellow Card scheme relative to their prescribing rate. Reassuringly, no statistical correlation between the fluorine content of the medicine and type of side effect emerged.”

    Among the 13 drugs selected for study, the team observed no relationship between the amount of fluorine atoms in the medicine and the number of ADRs reported. Among the drugs with the highest level of fluorine, sitagliptin and flecainide didn’t see highest levels of reactions.

    The team also looked at specific types of ADRs across the 13 fluorinated drugs studied, and found that while reactions have been associated with PFAS-like side effects, the comparison with non-fluorinated drugs suggests that the way the drug acted was more likely to result in that ADR.

    The researchers note that limitations of the study include the self-reported nature of the Yellow Card system which could lead to underreporting of adverse drug reactions.

    Reference: Balasubramaniam B, Jones AM. Observational suspected adverse drug reaction profiles of fluoro-pharmaceuticals and potential mimicry of per- and polyfluoroalkyl substances (PFAS) in the United Kingdom. PLOS One. 2025. doi: 10.1371/journal.pone.0331286


    This article has been republished from the following materials. Note: material may have been edited for length and content. For further information, please contact the cited source. Our press release publishing policy can be accessed here.

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  • Pakistan’s Markhor trophy hunt breaks global record

    Pakistan’s Markhor trophy hunt breaks global record

    The Markhor’s global allure

    Markhor hunting is regarded as one of the world’s most prestigious and challenging mountain hunts. The animal’s spiralled horns, which can reach up to 160 centimetres, are among the most coveted trophies in international hunting.

    Pakistan is home to five subspecies including: Astore, Kashmir, Kabul, Suleiman, and Bukharan markhor. They are found in the high-altitude ranges of Gilgit-Baltistan, Khyber Pakhtunkhwa, and Balochistan.

    Hunting season

    The markhor hunting season runs from November to mid-April, with December being peak rutting season when males are most active. Hunters, mostly from the United States, Europe, and the Middle East, pay six-figure sums not only for the trophy but also for the experience of hunting in some of the world’s most rugged and breathtaking landscapes.

    Balancing revenue and responsibility

    With the new record, Pakistan has further cemented its place as a premier destination for trophy hunters. Yet, conservationists stress that sustainability must remain central to the program. By restricting hunting to old, non-breeding males and maintaining strict quotas, officials argue that trophy hunting helps protect rather than endanger the species.

    For local mountain communities, however, the impact goes beyond conservation. “A single markhor permit can bring more money to a village than years of farming,” said a local community representative. “That’s why we protect them now. the markhor has become our pride and our livelihood.”

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  • Lee Haein on Milano Cortina 2026 dream – ‘If I could make it, then maybe it’s the happiest thing in my life’

    Lee Haein on Milano Cortina 2026 dream – ‘If I could make it, then maybe it’s the happiest thing in my life’

    Lee Haein: ‘I try to focus on this moment – the present’

    As if to make up for lost time, Lee has packed her Olympic campaign which she will kick off with the Kinoshita Group Cup.

    She is pencilled in for two more Challenger Series events – next month’s Denis Ten Memorial Challenge in Kazakhstan and the Trialeti Trophy in Georgia – before hitting the Grand Prix circuit with the Cup of China and Skate America.

    Depending on those results, the Grand Prix Final in Nagoya, Japan, awaits in December followed by the two-legged nationals that will decide her fate for the Games.

    Yet Lee is not consumed by results like she used to be. She is taking it one skate at a time, concentrating on the now.

    “I was not able to compete so after that I was so nervous. My mental health was better but I was still really nervous. I think I need to compete more competitions so I can I get used to my nerves so I choose to compete in three Challenger Series.

    “In the past, I always thought about the results. Like before competition, I don’t think I could focus on the competition; I was just focusing on my results. I was worrying so much instead of focusing on competition.

    “But now, instead of focusing on my results I try to focus on this moment – the present. That means I can focus more on the competition so that can be helpful.

    “I was struggling with my mental health but now I think it’s better. I read a lot of books for my mental health and I’m more thoughtful. I think now, myself is more better than before.”

    Even if the season doesn’t turn out as she hopes, Lee says she will be OK. Of course she is dying to be in Italy in February. But life will go on. And so will her career.

    “I am just really happy. I have a chance to go to the Olympics. It’s not like I’m going to Olympics now, but I still have a chance so I think that is the most grateful thing right now.

    “And after Olympics, I will not end my figure skating career so I will continue to skate. I will try to do my best to compete at the Olympics but if not, it’s okay. I will try to do better in the future.

    “But I’ve gone through a lot of hard times so as I said before, I will try to do my best to go to the Olympics but if not, then I will try to do better in the future.”

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  • Future Living, Now” Vision at IFA 2025 – Samsung Newsroom U.K.

    Future Living, Now” Vision at IFA 2025 – Samsung Newsroom U.K.

    From well-being to energy efficiency, Bespoke AI, Vision AI, and Galaxy AI transform the way we live and connect

     

    At Innovation For All (IFA) 2025, Samsung Electronics showcased its vision for “AI Home: Future Living, Now”. Samsung’s AI Home aims to be a reality people can experience today — not just in the future — and one designed for everyone, not just a select few.

     

    “At Samsung, we’re not just imagining the future of AI; we’re building it into everyday life. Samsung’s AI Home moves beyond smart devices to homes that truly understand you, adapt to your needs, and care for what matters most,” said Cheolgi Kim (CK), Executive Vice President and Head of Digital Appliances (DA) Business. “This is the beginning of a new era – where technology supports your life in the background so that you can live it more fully.”

     

    Samsung’s AI Home experience is designed to make everyday living more convenient, efficient, healthy, and safe.

     

    Samsung research[1] reveals that 66% of consumers find the idea of an AI-enabled home appealing, with many envisioning streamlined daily tasks (44%) and greater control via phone or voice commands (45%). AI Home, with SmartThings automated routines, delivers on this vision – automating lighting, temperature, and even syncing blinds with the weather for effortless living[2]

     

    The home is a sanctuary for 93% of people and a social hub for 80%. As families spend more time together, AI Home enhances shared moments with wellness checks, personalised sleep settings, and nutrition planning.

     

    Energy efficiency is one of the main benefits consumers look for from AI. 66% believe an AI enabled home can help track costs and save money. With SmartThings Energy, AI Home can reduce washing machine energy use by up to 70%[3][4]

     

    Security remains critical, with 40% expecting AI to improve home protection through timely alerts. Samsung Knox Vault safeguards sensitive data at the hardware level, while Knox Matrix extends protection across connected devices with ecosystem-wide security[5]

    Bespoke AI Enhances AI Capabilities

     

    Samsung’s latest Bespoke AI appliances have taken AI features to a new level, offering a better living experience in both the kitchen and other spaces:

     

    • Bespoke AI Jet Bot Steam Ultra: Upgraded with improved AI Object Recognition[6], it can now detect liquids[7], even transparent ones.
    • Bespoke AI Dishwasher: AI Wash optimises the cleaning cycle based on how dirty the dishes are[8], and Auto Open Door allows steam to escape, accelerating the drying process.
    • Extractor Induction Hob: Integrating the extractor into the hob maximises kitchen space.

     

    New Portable Display and Audio Products Unveiled

     

    • The Movingstyle: A portable touchscreen Smart TV with built-in battery and adaptive AI – perfect for any room or on the go.
    • Samsung Sound Tower: Powerful, portable sound with up to 18-hour battery[9]. You can strengthen the party mood with customisable lighting and DJ effects via the dedicated app.
    • Micro RGB: A 115” display delivering cinema-quality visuals at home with perfect colour, bringing every scene to life with stunning depth and vibrancy.

     

    Galaxy AI Expands with New Devices

     

    Starting with the Galaxy S24 series and a commitment to democratise Galaxy AI to over 200 million devices in 2024, Samsung Galaxy has defined a new era of mobile AI innovation.

     

    Now, the latest Galaxy AI experience comes to new products, designed to ensure a seamless mobile experience on a wider range of devices with multimodal capabilities.

     

    By the end of 2025, Samsung aims to bring the Galaxy AI experience to over 400 million devices worldwide.

     

    Experience Future Living, Now at IFA 2025

     

    The Samsung exhibition at IFA will be open from September 5 – 9 at the CityCube, Berlin.

     

    Samsung Electronics is also showcasing a large-scale media art installation created in collaboration with world-renowned digital artist Maotik on a massive 50-meter-wide digital façade at the entrance of the exhibition hall.

     

    The video, themed around “wind,” features dynamic waves formed by the organic movement of data, symbolizing how Samsung’s AI technology contributes to enhancing everyday life for its customers.

     

    For more information on the products mentioned within this release, please visit the Samsung Newsroom here.

     

     

    [1]All consumer statistics referenced in this release are sourced from EO CMI Quantitative Survey, UK/DE/FR, consumers owning 1+ smart home appliances or devices, sample 1200.

    [2]Requires a wireless network, a Samsung account and the Samsung SmartThings App. AI Home routines must be manually set up by the user before AI Home can assist with their automation.

    [3]Savings amount estimated based on tests performed by Samsung. Estimated savings may differ from users actual savings. https://www.samsung.com/uk/home-appliances/smartthings/energy/#energy

    [4]Wi-Fi connection, Samsung account and SmartThings required. Can be applied when the selected washing temperature is 20~40°C. Max saving results from washing a 40 degree cycle as a cold wash. Savings based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.

    [5]For further information see: Knox Vault | Fundamentals | Samsung Knox Documentation

    [6]Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy. Object recognition may be affected by an object’s shape or the environmental conditions. Only certain object types can be recognized. Stained Area Recognition needs to be activated beforehand via the SmartThings App. A Wi-Fi connection and Samsung account are required.

    [7]A liquid spill is defined as a coloured or transparent liquid, such as water or juice, having a size of 7cm x 7cm (15 ml in volume) or larger. Identification may be affected by the size of the liquid or the environmental conditions of the floor, such as the floor pattern, colour of the floor, direct or reflected light, or shape of the liquid. Excessive amount of liquid on the floor may cause secondary contamination.

    [8] Based on an AI-created algorithm. Actual results may vary depending on individual use.

    [9]18 hours of battery tested with lighting off and at volume level of 12~13.

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  • Samsung Galaxy Tab S11 Series and Galaxy S25 FE: Specs, Features, Price

    Samsung Galaxy Tab S11 Series and Galaxy S25 FE: Specs, Features, Price

    Once again, Samsung employs a MediaTek processor, the Dimensity 9400+, which is competitive with Qualcomm’s Snapdragon 8 Elite. They start with 12 GB of RAM, but the Ultra’s 1-terabyte model bumps that up to 16 GB. (Storage is expandable via microSD.) The tablets are IP68-rated, have in-display fingerprint sensors, and support 45-watt charging speeds to fill the 8,400- and 11,600-mAh batteries, respectively.

    Samsung is playing up the AI features on these tablets, which support Google’s Gemini Live multimodal capabilities, so you can chat in real time with the assistant and even show it what you’re seeing with the tablet’s cameras. Then there’s Galaxy AI features from Samsung’s phones, like Drawing Assist, which turns your sketches into AI-generated art, and Writing Assist, which can rephrase your words into a different tone.

    None of this is new, but there are some upgrades to Samsung’s DeX platform, which converts the tablet OS into a traditional desktop-like user interface, with windowed apps and a dock. A new Extended Mode lets you convert the Tab S11 tablets into an external monitor, running DeX across the tablet and a paired display for dual-screen multitasking. You can even drag and drop apps and content between the two screens. DeX also now supports up to four workspaces, so you can create four desktops catered to specific tasks and cycle between them. These tablets support Samsung’s Book Cover Keyboard Slim, a keyboard cover that brings them closer in design to a 2-in-1 detachable laptop.

    Photograph: Julian Chokkattu

    Outside of the screen and battery sizes, the Tab S11 Ultra has a few extra perks over the Tab S11. It has Wi-Fi 7 support versus Wi-Fi 6E, making it a little more future-proof (you need a Wi-Fi 7 router to take advantage). It has an extra 8-MP ultrawide camera on the rear, and the base model starts with 256 GB instead of 128.

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  • He Lost Over 60 Pounds After His 60th Birthday. Here Are the 3 Ways He Did It.

    He Lost Over 60 Pounds After His 60th Birthday. Here Are the 3 Ways He Did It.

    On the cusp of his 60th birthday, David Tuckfield figured it was time to make a decision. He could either stick with his life of inactivity, or he could take back his health and start new habits. He choose the latter, lost more than 60 pounds and 20 percent body fat, and started doing half marathons and triathlons. He’s able to stay active with his six children and three grandchildren, and feels better both mentally and physically. In his own words, he explains how he did it.

    MY WIFE OF 35 years passed away in 2020. In the two years that followed, I gained a decent amount of weight. I wasn’t in the best shape before my wife passed away, but it spiraled after her passing. In August of 2022, I started noticing the effects: I was tired all the time, I couldn’t play with my grandkids very well, my mobility was fading away. I felt okay mentally, but was lethargic and tired.

    I had run two marathons when I was younger, but by 2022, the thought of trying to run half a mile was daunting. I would start and quickly end up walking. I could tell I was starting to be able to do less and less. I could see a path into my old age that I did not want to see. I felt like I was at a crossroads—my old age was either going to be one of sitting around or one of exciting adventures. I knew I wanted the latter.

    My 60th birthday was my turning point. It was now or never. I still had a chance to change the course of my life. I wanted to make sure I loved my life on my 70th birthday. If I didn’t do anything to change, I envisioned that birthday not being so fun. I also have six children and three grandchildren, and staying healthy so that I can continue to be actively involved in their lives was (and still is) a great motivator.

    What to read next

    My first goal was to run a full mile without stopping. I started by making sure I was doing something every day: either weightlifting at the gym, running, biking, or swimming. I knew staying active in all regards would help me run longer, so I tried to mix it up so that I didn’t get bored.

    The most important thing I did was set a long-term goal. My daughter had been doing Disney runs, and I decided that in the next year I would sign up with her to do a Disney challenge run (10k run on one day, half-marathon on the next day).

    I also discovered Electro Muscle Stimulation (EMS) workouts at BODY20. Each workout was 20 minutes each, so it felt very digestible for me to get back into fitness. I was very skeptical at first, but was shocked after my demo workout by how much of a difference I felt. I really loved that I could feel every muscle while I was moving. That was something that I had never experienced, and it really helped me better understand what I was doing. I might not have huge or impressive muscles, but feel like I am more “in-tune” with the ones I do have now.

    Since starting my journey in 2022, I’m down from 234 pounds and 39 percent body fat to 173 pounds and 17 percent body fat. Here are three tips I lived by to keep me on track:

    3 Tips That Helped My Weight Loss

    Set a Race Goal

    Having the Disney run goal really helped motivate me when I was starting. I even ended up doing a sprint triathlon later that year. It keeps you accountable. If you ever feel lazy on a given day, knowing you have something you need to prepare for will keep you going.

    Races are not only rewarding, but they are fun. Trust me, I am not setting any records at these races, but there is a lot of energy and excitement around them that feels good when you’re doing them. Plus, you feel accomplished afterwards, which makes you feel like you can do more, and your efforts spiral. It doesn’t mean you need to sign up for a full marathon right now. Find something that feels digestible to you, and sign up.

    Do Something

    Don’t get caught in a rut where your life is either “leg day” or “upper body day.” Schedules are great, but on days you don’t feel like doing the thing you’re scheduled to do, make sure you do something. I often let my mood (and sometimes the weather) dictate what I end up doing when I don’t feel like doing anything.

    Courtesy of Tuckfield

    Although my exercise routine might not be perfectly tailored, and I’m sure it isn’t as effective as it could be, it is enjoyable—and that’s important to staying consistent day in and day out. I’m all about enjoying life to the fullest, so I never want my fitness routine to feel like a chore.

    Stay in the Fresh Food Aisles

    It is shocking how full you can feel after eating 8 oz. of steak or chicken as opposed to a frozen meal or a bag of chips. What you eat affects your weight so much more than exercise.

    Before my weight loss, I would graze—I’d have a lot of snacks between meals. Often, they would be frozen meals (typically “healthy” or low calorie frozen meals). Now, I try to stick to whole foods like salads, chicken, steak, and vegetables. I have to avoid keeping snacks in the house—if they’re there, I’ll eat them. On the occasion I do need a snack, I try to stick with pineapple, sweet and sour pickles, and pickled beets.

    I avoid carbs, but not militantly, which I think has made a big difference in being able to stay consistent. I’ll swap out french fries for broccoli most of the time, but I’m not afraid to have a slice of cake at a party.

    I’ll stick to the fresh food aisle at the grocery store to the best of my ability. I’ll saunter down the produce and fresh meat aisle, and only stray when I need something specific.

    WHATEVER YOUR AGE, it’s time to make a decision for your own health. Our bodies are either continuing to improve or continuing to decline. Our eating and exercise habits dictate how we are going to spend the rest of our lives. Although I was happy before, having lost weight and exercising regularly makes me enjoy life even more. I feel like I have reversed the path of decline that normally comes with aging—I’ve taken back the future of my health.

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  • Glenn Martens and Sarah Burton among the 2025 Fashion Award nominees

    Glenn Martens and Sarah Burton among the 2025 Fashion Award nominees

    Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations.

    Glenn Martens (for Diesel and Maison Margiela), Jonathan Anderson (for Dior and JW Anderson), Martine Rose, Miuccia Prada (for Miu Miu), Rick Owens and Willy Chavarria have been nominated for Designer of the Year at the 2025 Fashion Awards, the British Fashion Council (BFC) announced on Thursday.

    The award recognises British or international designers who have made an impact on the industry. Anderson was named the winner last year for the second year in a row.

    The winner will be revealed at a ceremony, which will take place on 1 December at the Royal Albert Hall in London, sponsored by Pandora.

    The Fashion Awards raises money for the BFC Foundation, which provides funding for the various grant and education programmes the BFC offers to British designers. Founded in 1989, this year marks the first awards ceremony under the leadership of new BFC CEO Laura Weir.

    The nominees were shortlisted by a jury of 19 key critics, editors and buyers including GQ deputy global director Adam Baidawi, Vogue chief critic Sarah Mower and Machine-A founder and buying director Stavros Karelis. The shortlist will now be presented to a voting committee of leading industry members.

    The British Womenswear Designer of the Year nominees are Charlotte Knowles and Alexandre Arsenault for Knwls, Simone Rocha (who won last year), Emma Chopova and Laura Lowena for Chopova Lowena (who won the BFC Foundation Award last year), Erdem Moralıoğlu, and Sarah Burton for Givenchy. Among the British Menswear Designer of the Year award nominees are Craig Green, Foday Dumbuya for Labrum London, Grace Wales Bonner (who won last year), Kiko Kostadinov, Stefan Cooke and Jake Burt for Stefan Cooke, and Nicholas Daley.

    The Vanguard Award (a new category replacing the New Establishment awards for womenswear and menswear) recognises a designer at the forefront of a new wave in British fashion who demonstrates creativity, cultural leadership and global influence. The nominees are Aaron Esh, Dilara Fındıkoğlu, Feben, Steve O Smith, Tolu Coker and Torishéju Dumi. Earlier this week, Smith won the LVMH Karl Lagerfeld Prize and Dumi took home the Savoir-Faire Prize (Coker was among the finalists, too).

    The BFC will announce the nominees of the other award categories in the coming months.

    Comments, questions or feedback? Email us at feedback@voguebusiness.com.

    More on this topic:

    Jonathan Anderson, Simone Rocha and Chopova Lowena among winners at The Fashion Awards

    BFC chief exec Laura Weir sets out vision for ‘next British fashion era’

    What the BFC Foundation is doing to support independent brands

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  • Sinner ‘on another level’ in US Open QF, says Musetti – ATP Tour

    1. Sinner ‘on another level’ in US Open QF, says Musetti  ATP Tour
    2. ‘Very solid’ Sinner sweeps aside Musetti to reach semis  BBC
    3. 2025 U.S. Open quarterfinals: How to watch the tennis tournament today without cable, full schedule, seeds and more  Yahoo Sports
    4. Sinner powers into US Open semis, Anisimova gains Swiatek revenge  Dawn
    5. US Open 2025: Dates, schedule and how to watch on Sky Sports as final tennis Grand Slam of the year approaches  Sky Sports

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  • Avid Adds AI Transcription, Translation, and Automation Across Editing Tools

    Avid Adds AI Transcription, Translation, and Automation Across Editing Tools

    At IBC 2025 in Amsterdam, Avid will show new AI-driven updates across Media Composer, Pro Tools, and MediaCentral, along with expanded APIs and partner integrations that bring automation directly into editorial workflows.

    The new features address common bottlenecks in production, from transcription and translation to media management and newsroom scheduling. Rather than introducing separate AI products, Avid is embedding automation into the tools already familiar to editors, audio engineers, and broadcasters.

    AI transcription and translation in editorial tools

    Avid Media Composer, Pro Tools, and MediaCentral now integrate built-in speech-to-text and translation. These functions enhance ScriptSync and PhraseFind in Media Composer and extend into multilingual audio and video workflows. Pro Tools users also gain automation capabilities with Soundflow and the new Pro Tools Scripting SDK, making it possible to reduce repetitive manual tasks in session management and editing.

    Automation is on top of Avid’s agenda for the latest updates of their apps. Image credit: Avid

    Automated media management with NEXIS and DNx 4.0

    Avid NEXIS introduces expanded APIs that streamline storage administration and enable media handling automation across third-party environments. Meanwhile, the DNx 4.0 codec supports customizable bitrates and HDR-ready formats, and includes automation for transcoding, proxy generation, and delivery tasks.

    Newsroom scheduling and content processing in MediaCentral

    In broadcast applications, MediaCentral’s Rules Engine and Schedule Engine are now fully integrated. This allows newsroom teams to automate both content processing and scheduling, aiming to reduce the manual steps involved in delivering timely stories.

    Partner integrations inside the timeline

    Avid is also expanding its ecosystem of more than 600 partners. At upcoming IBC 2025 in Amsterdam (Sept 12-15), the company is presenting Media Composer Panel SDK integrations and MediaCentral apps that allow AI tools from third parties to run directly inside editorial timelines. Demonstrations at booth 7.A11 include:

    • Quickture: natural language transcription and sequence creation.
    • Flawless: AI-assisted lip sync editing and dialogue modification.
    • Acclaim Audio: automated dialogue enhancement, including noise reduction and loudness normalization.
    • Traco.ai: transcription, translation, summarization, and scene detection.
    • Digital Nirvana: metadata-driven scene descriptions and analysis.
    • Streamwell: low-latency live streaming and collaborative editing.

    Avid’s positioning on AI at IBC 2025 & MZed’s subtitling course

    With AI becoming a central theme across the industry (and any industry currently, really), Avid’s updates show a strategy of building automation into trusted platforms rather than reshaping workflows entirely. By combining its own transcription, translation, and automation features with an open approach to partner integrations, Avid is presenting a vision of AI that speeds up routine processes while keeping creative control with the user.

    In one of our latest MZed courses, The Efficient Filmmaker – Subtitles Mastery, we’re doing a deep dive into subtitling and captioning using AI-aided workflows in DaVinci, Premiere and Avid. So if you want to learn on how to make subtitles and translations efficiently in your NLE of choice, don’t miss this course.

    If you are an editor, what’s your take: Will the integration of AI into established tools make editors and broadcasters more likely to embrace automation as part of their workflow? Let us know in the comments.


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