Two thirds of UK adults believe the next generation will suffer poorer health due to ultra-processed foods (UPFs) and 39% would like to see them banned, a survey suggests.
Some 59% of adults believe UPFs are “impossible to avoid” when…

Two thirds of UK adults believe the next generation will suffer poorer health due to ultra-processed foods (UPFs) and 39% would like to see them banned, a survey suggests.
Some 59% of adults believe UPFs are “impossible to avoid” when…

Sameer HashmiBusiness reporter, Dubai
Binghatti PropertiesBugatti is synonymous with high-performance, ultra-expensive supercars. But now the luxury French brand is entering a very different kind of race – not on the track, but in the skyline.
In the heart of Dubai, in the United Arab Emirates, Bugatti is building its first residential tower.
With the cheapest apartments set to cost $5.2m (£3.9m), the company is entering a fast-growing marketplace for the world’s super rich – branded residences.
Being constructed by a growing number of luxury firms, including fellow carmakers Porsche and Aston Martin, they typically offer glitzy, fully-furnished apartments, where the company’s brand name or logo is often prominently, and repeatedly, on show.
Other businesses that have entered the sector are Swiss watch firm Jacob & Co, and Italian fashion houses Fendi and Missoni.
Bugatti is building its 43-storey Dubai tower in partnership with UAE-based developer Binghatti Properties. The most expensive penthouses in the Bugatti Residences By Binghatti building will include large, private lifts for the owner’s cars, so they can park them inside their apartments.
“For many car or watch enthusiasts, it’s not just about owning the vehicle or the timepiece, but experiencing the brand in their everyday life through real estate,” says Muhammed BinGhatti, chairman of Binghatti Properties.
The buyer list for the Bugatti project includes Brazilian football star Neymar Junior and opera singer Andrea Bocelli, adds Mr BinGhatti. Neymar is said to have paid $54m for one of the penthouses.
Global demand for branded residences has “accelerated” in the past two years, according to a new report by estate agent company Knight Frank.
It adds that while there were 169 such schemes in 2011, today there are 611, and the number is forecast to rise to 1,019 by 2030.
Binghatti PropertiesCurrently, the US has the highest number of branded apartment buildings, centered on the skylines of Miami and New York, but Knight Frank says that the Middle East, in second place, is seeing the biggest growth. It says this is being “driven largely by rapid expansion in the United Arab Emirates (UAE) and Saudi Arabia”.
“Branded residences appeal most to individuals with extreme brand loyalty – people who want to live and breathe a particular brand,” says Faisal Durrani, head of research at Knight Frank Middle East.
On a city-by-city basis, Dubai in the UAE now leads the way when it comes to the number of branded residences projects in development, according to a separate report on the sector by fellow property firm Savills.
This is said to be fueled by the continuing high number of wealthy people relocating to the city and purchasing luxury homes.
Durrani adds that prices for branded apartments in low-tax Dubai are often cheaper than elsewhere in the world. He describes the cost of such properties in the city as “extremely affordable compared with cities like New York and London”.
Aston MartinUntil recently, branded residences were dominated by hotel chains such as Four Seasons and Ritz-Carlton, but luxury consumer brands are now increasingly leading the sector.
Porsche’s Design Tower in Miami opened in 2017, while Aston Martin’s Residences Miami launched last year, and Jacob & Co’s project on Al Marjan Island in the UAE is due to be ready in 2027.
For such companies, real estate offers a new revenue stream with relatively low risk, as property development partners handle construction, and buyers pay a premium for the aesthetic and exclusivity associated with their brand.
According to BinGhatti, branded apartments are typically between 30 and 40% more expensive than non-branded luxury homes.
Many new branded schemes feature private members’ clubs, wellness facilities and exclusive services – from chauffeured cars and yacht access, to private jet partnerships.
A new tier of branded properties is also being marketed around shared passions like gastronomy, wellness, and even longevity science.
In London, the forthcoming Six Senses Residences in Bayswater, being built by the Six Senses hotel chain, will include a biohacking centre. This will offer therapies including as cryotherapy, or extreme cold treatment, which is marketed as boosting energy levels and enhancing skin tone.
Meanwhile, in Texas, Discovery Land Company’s upcoming residential Austin Surf Club is centred around a vast man-made surf lagoon.
AFP via Getty ImagesBusiness and consumer psychology experts say the boom in luxury branded apartments reflects a broader desire for social signalling and exclusivity.
Giana Eckhardt, a professor of marketing at King’s College London, argues that such homes have become a new form of “social status currency”, akin to a rare handbag or huge diamond ring.
“Ultra-wealthy consumers increasingly want status assets and goods that are not available to everyone,” she says.
Eckhardt who specialises in consumer behaviour, branding and consumer culture, adds that luxury brands communicate a “person’s place in a social hierarchy”. “They want the social rewards that come with being associated with these brands,” she adds.
BinGhatti agrees that exclusivity is central to the appeal. “Clients really get the highest level of exclusivity.
“Every unit is unique and that gives them a special feeling of owning a one-of-a-kind [apartment] across the entire planet.”
Yet business psychologist Stuart Duff, of UK firm Pearn Kandola, cautions that many people may find the idea of branded apartments to not be in good taste, especially if the brand name is excessively on show.
“Having the presence of a brand everywhere within an apartment block could well reduce the perception of rarity and uniqueness, and lead to a feeling of bragging. And at worst being seen as vulgar and tacky.”
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UK business confidence weakened sharply at the end of 2025 and hiring fell amid rising costs and uncertainty about the economic outlook, according to key business surveys.
Contrasting with the prime minister’s optimistic new year message that the country was about to start feeling richer again, the jobs market weakened, with full-time and temporary appointments falling in December, according to a study by the accountants KPMG and the Recruitment and Employment Confederation (REC).
Jon Holt, the group chief executive of KPMG, said: “The jobs market at the end of 2025 was still signalling caution. After a long stretch of rising cost pressures and higher global economic uncertainty, many firms continue to pause hiring and are flexing where they can by using temporary staff.
“As we head into the new year, this restraint is likely to remain in the near term.”
Meanwhile, UK business confidence weakened sharply at the end of 2025, according to the latest business trends report from BDO, with the accountancy firm’s “optimism index” falling to its lowest level in nearly five years.
Scott Knight, the head of growth at BDO, said: “Business costs are rising and turnover expectations are falling; it’s no wonder that optimism is on the floor. Decisive action like further interest rate deductions and a clear roadmap of what’s ahead is critical if they’re to grow and invest.”
Keir Starmer kicked off 2026 with a series of briefings about how Britons would soon notice an improving economy, with claims his government had succeeded in bringing down living costs because of cuts to energy bills and interest rates as well as the end of the two-child benefit cap.
There was also mixed news for Downing Street from a third economic survey, showing that Britain’s manufacturers believe the introduction of the government’s industrial strategy last year will boost their growth prospects in 2026.
A majority of manufacturers believe the opportunities for their business to succeed outweigh the risks this year, according to an annual survey from the sector’s trade body Make UK and the accounting group PwC.
However, Make UK said the survey also signalled that the significant increases in business costs, especially on employment and energy, were threatening to reach “a tipping point whereby investment plans will be cancelled or shifted overseas”.
Stephen Phipson, the chief executive of Make UK, said manufacturers could only thrive “in the most favourable business environment”.
He said: “Despite the commitment to an industrial strategy, not only is growth anaemic but the warning lights are now flashing red on the UK as a competitive place to manufacture and invest. The government promised significant change; now is the time to deliver it.”

Two thirds of UK adults believe the next generation will suffer…

The Guardian’s long-serving and much admired classical music critic Andrew Clements died on Sunday aged 75 after a period of illness.
Clements joined the Guardian arts team in August 1993, succeeding Edward Greenfield as the paper’s chief…
Supply chain disruptions have been a defining feature of the global economy since 2020. Geopolitical risks, diplomatic tensions, regional instability, and environmental risks are exposing critical vulnerabilities in global sourcing models. These crises underscore that import dependencies, especially on a single partner, can be a major source of fragility and lead to large macroeconomic effects through supply chains (Alessandria et al. 2023). In response, major economies have implemented strategic resilience frameworks, such as the US Inflation Reduction Act, the EU’s Net-Zero Industry Act, and the upcoming Industrial Accelerator Act. The relevance and design of such economic policies require identifying trade vulnerabilities and a deeper understanding of how firms hedge against supply-chain risk.
In response to this supply risk, firms primarily adopt two main strategies: building strategic buffer stocks and diversifying sourcing origins. There is mounting empirical evidence that these strategies are often adopted ex-post. Firms exposed to supply chain shocks adapt by revising their inventory strategies (Zhang and Doan 2023), diversifying their supply sources (Castro-Vincenzi et al. 2024), or even relocating production (Castro-Vincenzi 2024, Balboni et al. 2025).
In turn, documenting the recourse to those strategies ex-ante informs about the exposure and robustness of sourcing. In a recent paper (Lafrogne-Joussier 2025), I use comprehensive firm-level data on stockpiling and sourcing diversification to document the extent to which French manufacturing firms utilise both strategies. By focusing on importers — where direct exposure to international shocks is most acute — this research demonstrates that accounting for inventories significantly alters our assessment of trade vulnerabilities.
In the manufacturing industry, the median firm holds enough stock to sustain production for over two months (63 days) in the event of a total supply cutoff. This median masks vast disparities: the top 10% of firms hold at least five months of stock, compared to a maximum of six days for the bottom 10% — a significant 7.5% of importing firms report zero inventories of inputs.
Practices vary by sector, with a median stock of nearly 114 days in pharmaceuticals versus 37 days in the agri-food sector (Figure 1a). These disparities are not merely a function of input perishability; even within narrowly defined industries, firm-level idiosyncrasies remain considerable.
Consistent with previous literature, I show that the level of inventories at the firm-level is increasing in the share of imported inputs (Alessandria et al. 2010) and the geographical distance inputs travel to reach France (Carreras-Valle 2024). While the former is typically attributed to fixed costs per shipment, the latter is intrinsically linked to delivery-time volatility. This reinforces the conceptualisation of inventories as a critical buffer against exogenous supply risk.
Figure 1 Inventories and diversification across and within industries
A) Inventory ratio
B) Diversification
Using individual customs data, I measure the diversification of sourcing of French importers as the (weighted) average number of origin countries per imported input.
Much like inventory management, diversification strategies exhibit significant variance across firms: a quarter of manufacturing importers source each product from a single foreign origin on average, whereas the most diversified decile sources from more than four countries. The automotive industry appears as the most diversified sector, with the median firm importing inputs from an average of over 2.3 countries (Figure 1b). In contrast, in the metallurgy and apparel sectors, the median firm relies on a single foreign source for its entire imported input basket.
Two factors influencing this variability across firms are worth discussing. First, some of these differences are due to economies of scale in importing: diversification increases with the number of imported inputs. Second, diversification is constrained by the underlying supply architecture of specific inputs. Firms are significantly more likely to diversify when the product in question is supplied by a larger number of countries globally.
A central finding of this paper is that diversification and stockpiling are substitutes. While both aim to reduce production volatility, they operate through distinct mechanisms: diversification mitigates upstream risk, while inventories buffer against realised shocks.
Empirically, geographic diversification significantly stabilises import flows. Firms sourcing from a single country exhibit a dispersion of monthly imports almost three times higher than that of those sourcing from over eight countries. Conversely, inventories preserve operational continuity during acute supply stress. For instance, the shortage of Chinese inputs due to the early lockdown in 2020 did not significantly affect French firms sourcing from China that held high levels of inventories (Lafrogne-Joussier et al. 2022).
A robust negative correlation emerges: as inventory intensity increases, geographic diversification declines. Firms with one month of stock average 2.5 origin countries, whereas the top 5% (with 240 days of autonomy) average fewer than two. This trade-off persists when controlling for sectoral fixed effects and within-firm longitudinal variation.
The substitutability between these strategies is partly driven by diverging cost structures.
Diversification entails significant fixed costs — such as supplier identification and contract negotiation — which are proportionally lower for larger firms. Furthermore, greater market power allows large firms to secure higher supplier reliability, reducing the need for precautionary holdings. Empirically, diversification scales with firm size: the smallest firms average approximately one origin country per product, whereas the top 5% source from more than five (Figure 2).
Conversely, stockpiling intensity decreases with firm size. While the smallest 5% of firms maintain an average of 96 days of inventory, the largest 5% hold only 53 days. This is consistent with the theory that inventory costs — including storage and management — are convex (Ramey and West, 1999), making large-scale stockpiling disproportionately expensive for high-volume firms.
Figure 2 Inventories and diversification along firm size
Securing international supply chains is a major economic policy goal, requiring the identification of ‘vulnerable’ products whose supply is particularly fragile. Existing analyses often retain the concentration of sourcing origins as a measure of exposure to international supply shocks. As less diversified firms may compensate with sufficient inventory to manage short-term disruptions, taking inventories into account may reduce the number of vulnerable products.
I consider an input as vulnerable if it exhibits three combined characteristics: low diversification, low diversifiability, and low stocking.
By combining the first two criteria (low diversification and concentrated global supply), 174 inputs appear at risk. However, accounting for inventory buffers reduces this figure to 79 highly vulnerable products. Changing the thresholds on the first two criteria does not change the effect of taking inventories into account: around half of them are sufficiently stockpiled (more than one month).
These highly vulnerable products account for only 0.2% of the total value of input imports, but a supply disruption of some of them may have larger effects. Some of the 79 vulnerable products are upstream inputs, like several minerals such as cobalt (essential for battery manufacturing), whose disruption may ripple downstream along the supply chain. A shortage of some others may create large non-economic effects, as the largest group of inputs among the 79 is chemical products, including organic chemical products vital for the pharmaceutical and cosmetic industries.
Figure 3 Number of trade vulnerabilities
Integrating inventory data significantly refines trade vulnerability assessments. However, while stockpiling mitigates transitory shocks, it is an ineffective hedge against protracted disruptions, such as permanent shifts in trade policy or geopolitical alignments.
More generally, it remains unclear whether current private incentives for supply resilience levels align with public resilience goals. Since there is no established benchmark for optimal stocks or optimal diversification, further research is required to quantify the wedge between private incentives and public welfare. Last, the high heterogeneity in supply-chain risk management practices uncovered in this column suggests that effective resilience policies will not be uniform across firms.
Alessandria, G, J P Kaboski and V Midrigan (2010), “Inventories, lumpy trade, and large devaluations”, American Economic Review 100(5): 2304-2339.
Alessandria, G, S Y Khan, A Khederlarian, C Mix and K Ruhl (2023), “The aggregate effects of local and global supply chain disruptions, 2020-2022”, VoxEU.org, 12 March.
Balboni, C, J Boehm and M Waseem (2025), “Firm adaptation and production networks: Structural evidence from extreme weather events in Pakistan”, Mimeo.
Carreras-Valle, M-J (2024), “Increasing inventories: The role of delivery times”, Technical report, Penn State University.
Castro-Vincenzi, J (2024), “Climate hazards and resilience in the global car industry”, Mimeo.
Castro-Vincenzi, J, G Khanna, N Morales and N Pandalai-Nayar (2024), “Weathering the storm: Supply chains and climate risk”, NBER Working Paper 32218.
Lafrogne-Joussier, R (2025), “Inventories, Diversification, and Trade Vulnerabilities”, Insee Working Paper 2025-22.
Lafrogne-Joussier, R, J Martin and I Mejean (2022), “Supply chain disruptions and mitigation strategies”, VoxEU.org, 5 February.
Ramey, V A and K D West (1999), “Inventories”, Handbook of Macroeconomics 1: 863-923.
Zhang, H and T T H Doan (2023), “From just-in-time to just-in-case: Global sourcing and firm inventory after the pandemic”, VoxEU.org, 1 September.