Received two Gold Awards for designs that enriches people’s lives
Awarded 77 trophies across nine disciplines ranging from Product Design to User Experience — for TVs, home appliances, smartphones and other devices
Samsung Electronics announced that it received a total of 77 awards at the International Forum (iF) Design Awards 2026, a prestigious German international design competition. Included among the honors was a Gold Award for Samsung’s Music Studio 5 and Sustainable Design Identity for Home Appliance Accessories.
Founded in 1953 as Die Gute Industrieform e.V., the iF Design Awards evaluates a comprehensive range of factors, including differentiation and impact, across a total of nine disciplines: Product Design, Packaging Design, Communication Design, Interior Architecture, Professional Concept, Service Design, Architecture, User Experience (UX) and User Interface (UI).
“Today, design goes far beyond products or user interfaces. It shapes meaningful experiences that resonate with people.” said Mauro Porcini, President and Chief Design Officer of Device eXperience (DX) Division at Samsung Electronics. “Human-centered design will remain at the heart of our efforts — deepening immersion and advancing responsible innovation.”
Two Gold Awards Recognize Designs That Enriches People’s Lives
Music Studio 5, at first glance, is a classic rectangular speaker, but a closer look reveals its unique details such as the finely perforated grille that conceals the high performing audio units. Dynamic front lighting helps the user easily identify key functions and the timeless design integrates seamlessly into any space while capturing the elegance of an objet d’art. Yet the shape is novel and pure, signaling an expressive presence in the room. Music Studio 5 is also prepared to connect to a Samsung TV through the novel Q-Symphony wireless interface resulting in a true cinema-like experience at home.
Advanced Design Concepts for Appliance Accessories – named as ‘Samsung Home Appliances Accessories’ designated three colors for accessories – such as filters for vacuum cleaner and air purifiers – depending on their maintenance requirements and disposal methods. Through this design improvement, users can more easily recognize the needs of their accessories, especially if they have changed or been updated.
77 Awards Ranging From TVs to Home Appliances to Smatphones
Samsung Electronics’ 77 wins came across all design disciplines. In addition to the Gold Awards for the ‘Music Studio 5’ and ‘Advanced Design Concepts for Appliance Accessories, Samsung received awards in the Product Design category for the S95H OLED, a TV that features an ultra-slim, bezel-free design that resembles a high-end picture frame mounted on the wall.; The Movingstyle, a lifestyle screen that follows you; Vision AI TV, an AI interface that adapts to your context; Spatial signage’, a glasses-free 3D display that delivers an immersive visual experience; Galaxy Z Fold7, the most advanced Galaxy Z series yet, seamlessly blending precision engineering and powerful intelligence to elevate everyday interactions, all in its thinnest and lightest design to date.
Other products and services that were recognized for design excellence include One UI 7, user interface that brings AI-driven enhancement with a bold new design for greater personalization and control to the user experience; Home Insight’, a smart home feature that analyzes appliance status and user patterns to recommend optimal, personalized solutions.
Samsung Electronics’ 77 awards is showcasing our human-centric design philosophy and how technology can become an enabler for living better, longer, loud and living on. The manifestation of the human side of technology.
