Published on
February 7, 2026
Vietnam Airlines, Emirates, and Singapore Airlines Are Flocking to Hanoi for the Happy Tet 2026 – What the World’s Top Airlines See in This Historic Event! As the vibrant energy of Vietnam’s Lunar New Year celebrations takes over Hanoi, it’s clear that the city’s Happy Tet 2026 festival is capturing the global spotlight. Airlines like Vietnam Airlines, Emirates, and Singapore Airlines are eagerly ramping up their operations to bring travelers from around the world to this historic event at the iconic Thang Long Imperial Citadel. This year’s festival is set to be the grandest yet, with traditional Tet customs, cultural performances, and immersive experiences drawing in both locals and international visitors. What makes this festival so special that top international airlines are vying for a seat at the table? The answer lies not only in Vietnam’s rich heritage but also in the growing demand for cultural tourism that offers unforgettable experiences. With global visitors flocking to Hanoi to witness the charm and magic of Tet firsthand, the aviation and hospitality industries are experiencing a surge like never before. It’s more than just a festival; it’s a cultural movement that is transforming Hanoi into one of Southeast Asia’s must-visit destinations, and top-tier airlines are right at the heart of this exciting evolution.
Vietnam Airlines, Emirates, and Singapore Airlines Are Flocking to Hanoi for the Happy Tet 2026 – What the World’s Top Airlines See in This Historic Event!
Vietnam’s capital, Hanoi, is gearing up to host one of the most awaited cultural events of the year—the Happy Tet 2026 festival at the Thang Long Imperial Citadel. This grand celebration of the Lunar New Year, one of Vietnam’s most cherished traditions, is drawing significant international attention. The combination of vibrant cultural performances, intricate displays, and rich heritage has positioned this event as a global attraction. The world’s top airlines, including Vietnam Airlines, Emirates, and Singapore Airlines, are seizing this opportunity to bring more tourists to the heart of Vietnam’s cultural revival. As the Happy Tet 2026 festival kicks off, it promises not only a spectacular cultural experience but also a major boost to the tourism and hospitality industries in the region.
The Allure of Happy Tet 2026 for Airlines
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Vietnam Airlines, Emirates, and Singapore Airlines are all ramping up their operations, eyeing Hanoi as a significant stopover for travelers looking to immerse themselves in Vietnamese traditions during the Lunar New Year celebrations. The airlines’ involvement is not merely coincidental; they see this as a great opportunity to tap into an increasing demand for cultural tourism. Vietnam Airlines has expanded its international routes in recent years, with new direct flights connecting Hanoi to various major cities around the world, including New York, Paris, and Tokyo. This expansion is no coincidence, as international travelers are flocking to Vietnam to partake in the traditional festivities of Tet.
The Happy Tet 2026 festival, which spans over five days, features a rich cultural lineup with historical performances, traditional food markets, and immersive workshops that showcase the best of Vietnamese heritage. Airlines recognize that the influx of international visitors will only increase with these spectacular cultural attractions. Emirates, already known for its luxurious flight offerings and top-tier service, is increasing its flights between Dubai and Hanoi. With a reputation for connecting passengers to exotic destinations, Emirates sees Happy Tet 2026 as a perfect opportunity to provide its clients with a culturally enriching stopover, especially for travelers coming from Europe, the Middle East, and beyond.
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Similarly, Singapore Airlines, with its reputation for impeccable service, has long been a top choice for travelers heading to Southeast Asia. The airline recently expanded its services to Hanoi, offering both direct and connecting flights through Singapore. Travelers from Australia and the United States, particularly, will benefit from convenient connections, allowing them to experience the best of Vietnamese culture at one of Hanoi’s most prestigious historical landmarks.
Why Happy Tet 2026 Is Attracting Tourists From Around the World
The rise of Happy Tet 2026 as a flagship cultural and tourism event is not just about Vietnam’s traditions; it’s about how the event has evolved into a major international draw. The opening ceremony of the festival, held at the Thang Long Imperial Citadel, is a celebration of Vietnamese pride, and it has sparked international interest. With international arrivals reaching record highs in recent years, Hanoi has seen a 20% rise in tourism, with over 21 million foreign visitors expected in 2025. This growth is set to continue, especially with the Happy Tet festival attracting cultural enthusiasts and travelers eager to immerse themselves in the festive atmosphere of the city.
The festival itself is a captivating mixture of vibrant traditions. From the immersive Spring Market zone, which showcases Tet-related crafts, decorations, and flowers like peach blossoms, to the interactive Taste of Tet area featuring live cooking demonstrations of traditional dishes like banh chung (square sticky rice cakes), visitors are given the chance to engage deeply with Vietnam’s cultural heritage. As a result, airlines are responding by increasing flights, and the hospitality industry is feeling the benefits.
Airlines Making Big Moves to Support the Event
As the travel demand for Vietnam surges due to Happy Tet 2026, leading airlines are ramping up their services, particularly during the holiday period.
Vietnam Airlines is, unsurprisingly, one of the most significant players. Offering direct flights from Hanoi to major cities across Asia, Europe, and North America, it has expanded its international routes, increasing flight frequencies during the Tet period. As one of Vietnam’s leading carriers, Vietnam Airlines is preparing for record traffic as global tourists flock to the country for the festivities. Special seasonal promotions are being offered for flights to Hanoi, making it more affordable for international travelers to experience the cultural richness of the Happy Tet festival.
Emirates Airlines, with its extensive network spanning six continents, is offering multiple daily flights from Dubai to Hanoi during the festival period. Emirates has long been a leader in promoting cultural tourism, offering travelers direct connections from destinations like London, Paris, New York, and Dubai to Hanoi’s rich cultural events. The airline’s strong presence in the Middle East and Europe has positioned it as a prime carrier for those wishing to attend the Happy Tet 2026 event. Known for its luxurious services and commitment to excellence, Emirates is aiming to make the journey as enriching as the destination itself, offering exclusive in-flight cultural experiences during the Tet holiday.
Meanwhile, Singapore Airlines is taking the lead in connecting Southeast Asia and Australia to Hanoi for the event. With a convenient hub in Singapore, the airline has increased flight frequency, offering quick and seamless connections for travelers coming from major cities like Sydney, Melbourne, and Brisbane. Singapore Airlines’ strategic positioning means it can cater to a wide range of travelers looking to experience Hanoi’s vibrant cultural scene while benefiting from world-class services in the air.
Hanoi’s Hospitality Industry on the Rise
The hospitality industry in Hanoi is experiencing a tremendous boost, with hotels and resorts already filling up during the Tet period. Hanoi’s hotels are preparing for a surge in bookings as international airlines ramp up their operations. Leading hotel chains such as Hilton, Marriott, and Accor have already reported record occupancy levels for the Tet season, with early reservations indicating a strong demand for both luxury and boutique accommodations.
Hilton Hanoi Opera, located near the Thang Long Imperial Citadel, is one of the most sought-after hotels for international tourists during Happy Tet 2026. The hotel offers guests a luxurious stay with easy access to the festival grounds, and it has even partnered with local tour operators to offer exclusive cultural packages that include tickets to the festival and guided tours of Hanoi’s major heritage sites.
Meanwhile, Marriott Hanoi has curated Tet-specific experiences for international guests, including Vietnamese cooking classes, calligraphy workshops, and private cultural tours to the city’s most iconic landmarks. These activities allow guests to immerse themselves fully in the Tet celebration while enjoying the comfort and amenities of an internationally recognized hotel brand.
Accor’s Sofitel Legend Metropole Hanoi is another top-tier hotel that has become a landmark for luxury travelers visiting Hanoi for Happy Tet 2026. The hotel’s colonial-style architecture and world-class services have made it a favorite for cultural tourism, and it is offering exclusive packages for those attending the festival, including private Tet-themed dinner experiences and cultural performances right at the hotel.
In addition to large hotel chains, boutique hotels and guesthouses in Hanoi are experiencing a similar boom. Local businesses are benefiting from the event, offering more intimate, personalized experiences for travelers who prefer a local touch. Visitors can now enjoy boutique experiences, such as private tours of Hanoi’s Old Quarter and tailor-made itineraries that blend the Happy Tet festival with visits to the city’s other heritage sites.
The Impact on Regional and Global Tourism
The success of Happy Tet 2026 is likely to have lasting effects on both regional and global tourism. As more international tourists attend the festival, the influence of Vietnam’s cultural events will continue to rise. The festival is not only a celebration of Vietnamese culture but also a platform for international travelers to connect with the city’s rich history and vibrant traditions. This creates a ripple effect, boosting the economy not only in Hanoi but throughout Vietnam. The festival encourages cross-cultural exchanges, with attendees from countries such as China, South Korea, Australia, and France forming an integral part of the international crowd.
The event also underscores Vietnam’s emerging position as a cultural hub in Southeast Asia. As the country continues to enhance its cultural tourism offerings, it stands poised to attract increasing numbers of global travelers in the years ahead. The impact of the Happy Tet 2026 festival will undoubtedly reinforce Vietnam’s reputation as a world-class destination, bolstered by the support of leading international airlines and hotel chains.
Travel Tips for Tourists Attending Happy Tet 2026
- Book Early: Given the rise in demand during Tet, it is advisable to book flights and accommodations well in advance. Airlines are likely to fill up quickly, especially for direct flights into Hanoi.
- Embrace Local Customs: Be ready to experience the full extent of Tet traditions, from banh chung (rice cakes) to vibrant dragon dances and calligraphy performances.
- Currency: The Vietnamese dong (VND) is the official currency. However, major credit cards are accepted in most places. It is advisable to carry some cash for small purchases.
- Plan for the Festivities: Many businesses may close during Tet, so plan your trip accordingly. However, Hanoi will offer plenty of options for visitors to experience local traditions.
- Travel Light: Pack for the weather, but don’t forget to bring comfortable shoes for exploring the vibrant streets of Hanoi.
Vietnam Airlines, Emirates, and Singapore Airlines are ramping up flights to Hanoi for the spectacular Happy Tet 2026 festival at the Thang Long Imperial Citadel. This cultural celebration is drawing global attention, transforming Hanoi into a must-visit destination for travelers seeking to immerse themselves in Vietnam’s rich Lunar New Year traditions.
Wrapping Up
The Happy Tet 2026 festival at Thang Long Imperial Citadel represents a new chapter in Vietnam’s cultural tourism. With international airlines like Vietnam Airlines, Emirates, and Singapore Airlines ramping up their services to cater to this surge in visitors, it is clear that the event is having a profound impact on both the tourism and hospitality industries. The success of the festival promises not only an unforgettable cultural experience but also positions Hanoi as one of Southeast Asia’s most attractive travel destinations. For travelers looking to immerse themselves in the rich heritage of Vietnam, there has never been a better time to visit.
