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  • First-Trimester TMP-SMX Antibiotics and Birth Defects

    First-Trimester TMP-SMX Antibiotics and Birth Defects

    Infants of mothers treated in the first trimester of pregnancy with trimethoprim/sulfamethoxazole (TMP-SMX) antibiotics for urinary tract infection (UTI) appeared to have a higher risk for any malformation, severe cardiac malformation, and cleft lip and palate than those exposed to beta-lactam antibiotics, a large cohort study of commercially insured pharmaceutical claims found.

    Recommended routine screening for asymptomatic bacteriuria at the initial prenatal visit often leads to antibiotics being given in the first trimester when the fetus is most susceptible to teratogenic medications and adverse effects from infections.

    The study, published in JAMA Network Open found no elevated malformation risk for nitrofurantoin, however, although current American College of Obstetricians and Gynecologists (ACOG) guidance recommends that it be avoided in the first trimester unless there is no other appropriate alternative.

    Anne M. Butler, PhD, MS

    By type of defect, TMP-SMX was associated with an increased risk for severe cardiac malformations (relative risk [RR], 2.09; 95% CI, 1.09-3.99), other cardiac malformations (RR,1.52; 95% CI, 1.02-2.25), and cleft lip and palate (RR, 3.23; 95% CI,1.44-7.22) compared with beta-lactam antibiotics, according to Anne M. Butler, PhD, MS, a pharmacoepidemiologist at Washington University in St. Louis, and colleagues. The findings emerged from an examination of 71,604 pregnancies in women aged 15-49 years with a median age of 30.

    Common in pregnancy, UTIs include asymptomatic bacteriuria and acute cystitis; both are associated with adverse perinatal outcomes, including preterm birth, low birth weight, pyelonephritis, and maternal sepsis.

    “There is limited guidance on antibiotic selection for UTI treatment in the first trimester due to the potential risk of congenital malformations associated with some antibiotics commonly used to treat UTIs,” Butler told Medscape Medical News. “But outside of the first trimester of pregnancy, nitrofurantoin and TMP-SMX are considered first-line agents for UTI treatment.”

    Median gestational age at exposure differed by antibiotic with TMP-SMX prescribed significantly earlier in pregnancy than others: TMP-SMX, 26 (13-59) days; nitrofurantoin, 62 (45-77) days; fluoroquinolones, 18 (9-27) days; and beta-lactams, 63 (48-77) days. Very little TMP-SMX use occurred at 10-13 weeks, when asymptomatic bacteriuria screening typically occurs.

    The authors conjectured that TMP-SMX-exposed individuals may have had more unrecognized or unplanned pregnancies than their beta-lactam-exposed counterparts. That could result in residual confounding because such pregnancies may be more exposed to teratogenic prescription medications, tobacco, alcohol, or illicit drugs.

    Malformation Risks

    Per 1000 infants, the absolute risk for any malformation was 19.8 (95% CI, 18.0-21.8) for beta-lactams; 21.2 (95% CI,19.9-22.7) for nitrofurantoin; 23.5 (95% CI, 18.8-28.9) for fluoroquinolones; and 26.9 (95% CI, 21.8-32.8) for TMP-SMX.

    After accounting for confounding, the relative risk for any congenital malformation was highest for TMP-SMX (RR, 1.35; 95% CI, 1.04-1.75). Risk was similar for nitrofurantoin (RR, 1.12; 95% CI, 1.00-1.26) and fluoroquinolones (RR, 1.18; 95% CI, 0.87-1.60) compared with beta-lactams.

    Nitrofurantoin and TMP-SMX are more effective for UTIs than beta-lactams. “TMP-SMX resistance can be high in some geographical areas such that it shouldn’t be used in the absence of culture results,” Butler said. She added that nitrofurantoin works well for lower UTIs such as acute cystitis and asymptomatic bacteriuria but is not recommended for suspected upper UTIs such as pyelonephritis.

    Butler said that their results support the current ACOG recommendation for caution in using TMP-SMX during the first trimester but do not support current recommendations to limit nitrofurantoin use.

    photo of Rachel Newman
    Rachel Newman, MD

    Commenting on the research but not involved in it, Rachel Newman, MD, an assistant professor and maternal-fetal medicine specialist at UTHealth Houston, called it a well-done study that removes the confounding of previous studies. It used an active comparator design and restricted the cohort to individuals treated for UTI rather than for any indication. “It should be generalizable with the caveat that different practice communities have different degrees of resistance to individual antibiotics,” Newman said.

    However, the commercial database findings may not be applicable to government-insured and uninsured patients, she noted.

    Newman stressed that any antibiotic use in pregnancy should be a thoughtful weighing of risks and benefits, but abundant data have demonstrated the safety of all the antibiotics in this study for pregnant women. “It is reassuring to me that we may be able to use more nitrofurantoin than we’ve been since there is less resistance to this than to beta-lactams,” she said, which provides another option making UTIs easier to treat before they progress to greater morbidity. “But the study points out that antibiotics, though safe in general, should not be used lightly in pregnancy.”

    This work was supported by the National Institute of Child Health and Human Development. The Administrative Data Core Services is supported in part by a grant from the Washington University Institute of Clinical and Translational Sciences through the National Center for Advancing Translational Sciences of the National Institutes of Health (NIH). Butler reported receiving grants from NIH during the conduct of the study and grants from Merck outside of the submitted work. Several coauthors reported receiving grants from the NIH and/or grants from various private-sector companies. Newman had no competing interests to disclose.

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  • Squirting cucumber evolved exploding fruit to spread its seeds

    Squirting cucumber evolved exploding fruit to spread its seeds

    When a ripe fruit of the Mediterranean squirting cucumber (Ecballium elaterium) finally bursts, the show is over in a blink – unless you film it at 10,000 frames per second.

    A new study from the Department of Functional Morphology and Biomechanics at Kiel University, Germany, used precisely that technology along with high-resolution X-ray micro-tomography.


    The research reveals how the plant primes itself for one of the most spectacular examples of self-propelled seed dispersal in the plant kingdom.

    Why the squirting cucumber explodes

    Plants that deposit seeds right beneath a parent’s canopy face stiff competition for light, water, and nutrients. Evolution favors strategies that spread offspring widely – by wind, animals, or, in rare cases, by brute force.

    The squirting cucumber belongs to that small third category. Once its water-rich fruit has matured, internal pressure builds up. It then suddenly ejects a viscous jet containing up to 30 seeds, launching them away at startling speed.

    “Many factors have to interact perfectly to disperse the seeds in the most efficient way, while not destroying the whole plant too early,” said project leader Helen Gorges, a PhD student at Kiel.

    Untangling those factors was the goal of the research she presented this week at the Society for Experimental Biology annual meeting in Antwerp, Belgium.

    Cucumber ripening mapped in 3D

    The Kiel team began by scanning intact fruits with micro-computed tomography (micro-CT) to build three-dimensional models of the internal anatomy.

    Progressive scans taken during ripening charted how the tissues transformed from a firm, green cylinder into a biological pressure vessel poised to rupture.

    Complementary micro-CT imaging of exploded fruit captured the aftermath in equally fine detail. This allowed the researchers to calculate how tissues deformed and ruptured in the millisecond before detonation.

    Parallel high-speed videography supplied the missing frames. “We recorded the explosion of the fruit with high-speed videos at 1,000 fps and 10,000 fps to calculate the speed of the seeds and the possible shooting distances,” Gorges said.

    Those recordings showed individual cucumber seeds rocketing out of the ruptured end at up to 29 miles per hour (about 13 m/s) before gravity began to tug them earthward.

    Fruit aims before exploding

    Classical ballistics dictates that, for any projectile launched from ground level, an angle of 45° maximizes horizontal distance – assuming no air resistance.

    Because seeds leave a height above ground and endure aerodynamic drag, the optimum tilt is a little steeper.

    Field measurements revealed over the final days of ripening, the fruit’s short stalk gradually straightened until the fruit nodded at 53° relative to horizontal. This angle is almost exactly the theoretical optimum of 50°, calculated for Ecballium’s seed mass and exit velocity.

    “We also analyzed pictures during the ripening of the fruits to measure the curvature of the fruit stem and the angle between fruit and stem,” Gorges noted.

    This revealed that the plant actively remodels its pedicel tissues so that when the moment comes, it fires each capsule along a near-perfect ballistic trajectory.

    Cucumber seeds exit with precision

    High-speed footage further showed that the seeds of the squirting cucumber depart in an orderly orientation, always exiting point-first from the fruit’s basal end. That consistency may reduce drag and help minimize collisions among seeds in the gushing stream.

    Once they land, another adaptation takes over: the seed coat produces a mucilaginous hydrogel that becomes glue-like as it dries.

    The sticky coating helps seeds adhere to soil particles, reducing the chance they will be washed away. It may also improve local moisture retention – both advantages for germination in the cucumber’s typically arid habitat.

    Fruit as a pressure bomb

    Internal pressure estimates derived from micro-CT density measurements confirm that the fruit behaves like a hydraulic accumulator. Water drawn from the parent plant inflates internal cavities while secondary cell-wall thickening stiffens the outer rind.

    When tension surpasses tissue strength, the weakest seam near the stalk splits like a pre-scored rupture disk. The accumulated pressure then drives the surrounding gel and embedded cucumber seeds through the opening in a fraction of a second.

    “It’s super interesting to watch the explosions through high-speed recordings, as the explosions happen way too fast to see anything in real time,” Gorges said.

    The 10,000 fps clips compress a chaotic spray into graceful arcs, letting the researchers trace individual seeds out to distances of 12 meters (39 feet) – an impressive range for an object smaller than a rice grain.

    Inspiration for soft robotics

    Translating nature’s launchers into human technology is a growing pursuit in soft robotics and medical engineering.

    In the cucumber, the driving energy is stored in a water-rich gel, a concept that might underpin future hydrogel-based actuators for microsurgery or targeted drug delivery.

    “There are also many applications in soft robotics, drug delivery systems, and similar devices, where energy-efficient launching systems are desired,” Gorges explained.

    Mimicking the fruit’s composite rind or its self-sealing hydrogel could yield actuators that store elastic or hydraulic energy safely until a precise trigger releases it.

    Nature’s launch system perfected

    From stem straightening that fine-tunes launch angle to seed coatings that assist germination, Ecballium elaterium exemplifies how evolution can weave multiple traits into an integrated dispersal weapon.

    By combining high-speed imaging with X-ray tomography, the Kiel group has mapped those traits from the cellular to the ecological scale. Their findings illuminate not just an evolutionary curiosity.

    The researchers also offer a blueprint that engineers may soon tap to build miniature devices capable of their own rapid-fire feats.

    —–

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  • Every single iPad is on sale for Prime Day 2025: Save on multiple models and storage sizes

    Every single iPad is on sale for Prime Day 2025: Save on multiple models and storage sizes

    The best Amazon Prime Day iPad deals at a glance:



    silver ipad


    space gray ipad air


    silver 11-inch ipad pro

    Prime Day day two has officially begun, and iPad prices are reflecting that progress.

    Though Apple deals can range from decent to great at Amazon year-round, the annual members-only sale tends to bring a higher concentration of can’t-miss deals. With Prime Day 2025 now live through Friday, July 11 (making it the longest Prime Day ever), the retailer has put every single iPad model on sale. Not only that, but many of them have fallen to new record-low prices — including the latest iPad mini and iPad Air.

    SEE ALSO:

    Prime Day 2025: Live updates on the top deals

    If you have summer travel on the calendar (or just plan to stay inside to avoid ever-rising summer temps), an iPad offers endless hours of entertainment. With these Apple tablets, you can stream our favorite summer shows, read a binge-worthy novel, or check on that work presentation.

    Below, you’ll find our running guide to the best Prime Day iPad deals we’ve spotted so far (sorted by model and price). Also worth noting: If you happen to be looking for a MacBook upgrade, we’re seeing Prime Day discounts on all of the latest MacBook models, too. Might as well get some new AirPods to go with all your shiny new tech while you’re at it, since they’re also currently on sale.

    Best iPad deal

    Why we like it

    Check out Mashable’s full review of the Apple iPad mini (7th generation).

    Mashable Deals

    The iPad mini may not be the best tablet for creatives or professionals who need the highest-powered tablet out there. However, for folks who mostly enjoy using their tablet for streaming or reading, this ultra-portable tablet checks the boxes. The 128GB of storage will likely be more than enough for less intensive tasks, and at 8.3 inches, it feels comfortable to hold for longer periods of time. Plus, the smaller size will be great for summer travel. (For anyone not particularly into the tech color e-readers are offering at the moment, this iPad gives a great alternative with some more versatility.) Of note, this is the lowest price we’ve seen this model go for, so it’s a good time to go ahead and snag one.

    More Prime Day iPad deals

    Prime Day iPad Air deals

    • Apple iPad Air, 11-inch (M3, WiFi, 128GB) — $479 $599 (save $120) 🔥

    • Apple iPad Air, 11-inch (M3, WiFi, 256GB) — $579 $699 (save $120)

    • Apple iPad Air, 11-inch (M3, WiFi + cellular, 128GB) — $629 $749 (save $120) 🔥

    • Apple iPad Air, 13-inch (M2, WiFi + cellular, 128GB) — $849 $949 (save $100)

    Prime Day iPad mini deals

    Prime Day iPad Pro deals

    • Apple iPad Pro, 11-inch (M4, WiFi, 256GB) — $899 $999 (save $100)

    • Apple iPad Pro, 11-inch (M4, WiFi + cellular, 256GB) — $1,099 $1,199 (save $100)

    • Apple iPad Pro, 13-inch (M4, WiFi + cellular, 256GB) — $1,399 $1,499 (save $100)

    More of the best Prime Day deals to shop this week

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  • Deadly new Russian drone and missile attack hits Kyiv

    Deadly new Russian drone and missile attack hits Kyiv

    Paul Adams

    BBC diplomatic correspondent

    Reuters People stand outside looking at a residential building in Kyiv damaged in a Russian drone attack, with one taking a photo on their phone. The building is visibly damaged with a large hole on the top floor and trees line the street, in Kyiv on 10 July.Reuters

    A residential building was among the buildings damaged in a Russian drone attack overnight

    A massive overnight Russian attack has hit Ukraine’s capital Kyiv, killing at least two people and injuring 16, President Volodymyr Zelensky said.

    The attack involved 18 missiles and about 400 drones, primarily targeting the capital, Zelensky added.

    Authorities in Kyiv said drone wreckage hit the roof of a residential building in the central Shevchenkivskyi district and fires burned across the city.

    Residents’ sleep was interrupted for three hours as drones and missiles converged on the capital, air defences went into action and explosions reverberated. Footage on social media, not yet verified by the BBC, showed blasts in the night sky.

    Reuters Firefighters crouch down on the street and look up at a block hit by a strike, with an active fire on the top floor against a blue sky in Kyiv on Thursday.Reuters

    Firefighters attended the scene of a strike on another residential block in Kyiv on Thursday

    It followed what Ukraine described as the largest Russian aerial attack on Tuesday night, when 728 drones and 13 cruise or ballistic missiles struck cities across the country.

    In the early hours of Thursday morning, Ukraine’s police reported that Russian drone strikes had hit eight districts in Kyiv.

    “Residential buildings, vehicles, warehouses, office and non-residential buildings are burning,” administration head Tymur Tkachenko said in a post on Telegram.

    Interior Minister Ihor Klymenko confirmed that a 68-year-old woman and a 22-year-old police officer at a metro station had been killed.

    In Kyiv’s Podilsky district, a primary healthcare centre was “almost completely destroyed”, Mayor Vitaliy Klitschko said.

    City residents were urged to shelter until the air raid siren was lifted, and also close windows when they returned to their homes because there was a “lot of smoke” in Kyiv.

    Overnight, Ukraine’s air force reported a threat of Russian drone attacks in a number of regions. It was not immediately clear whether there were any casualties outside Kyiv.

    Russia’s military has not commented on the reported latest attack.

    In other developments:

    • Ukraine’s emergency service DSNS said late on Wednesday that three people had been killed in a Russian air strike in the town of Kostiantynivka – close to the front line in eastern Ukraine
    • The US resumed sending some weapons to Ukraine, Reuters reported late on Wednesday, days after it halted shipments of some critical air defence arms

    “Russia is obviously stepping up terror,” Zelensky said. “It is necessary to be faster with sanctions and pressure Russia so that it feels the outcomes of its own terror. Our partners need to act faster investing in weapons production and developing tech.”

    He said that on Thursday, he would be speaking to partners about additional financing for producing interceptor drones and air defence supplies.

    Reuters People walk across a zebra crossing outside a shopping mall in Kyiv on Thursday.Reuters

    Elsewhere in Kyiv, a shopping mall was damaged in the attacks

    The latest attack underlines just how remote the prospects of a diplomatic breakthrough seem to have become.

    On Wednesday, Germany’s Chancellor, Friedrich Merz, said diplomacy had been exhausted. The Kremlin spokesman, Dmitry Peskov, spoke in similar terms earlier in the week.

    And US President Donald Trump seems increasingly impatient with Russian leader Vladimir Putin.

    “We get a lot of bullshit thrown at us by Putin, if you want to know the truth,” Trump told reporters on Tuesday. “He’s very nice to us all the time, but it turns out to be meaningless.”

    Peskov said Moscow was “pretty calm about this. Trump’s way of talking is generally quite harsh, the phrases he uses”.

    The two leaders have been in regular contact, but this has so far failed to translate into tangible steps towards a ceasefire in Ukraine – something Trump once said he would be able to achieve in a day.

    Trump has been threatening sanctions on Russia since taking office in January but has so far not imposed any.

    A bipartisan bill is working its way through Congress which would penalise countries such as China and India that continue to buy Russian oil and gas. Trump said he might support it.

    The focus among Kyiv’s allies has now shifted back to how to protect Ukraine and punish Russia, with Europe working on a new package of sanctions.

    All this is likely to be discussed in Rome, where a two-day conference attended by delegates from 77 countries on Ukraine’s recovery is due to start on Thursday.

    With Russia’s drone attacks on Ukraine increasing in frequency and scale, renewed attention on how to protect Ukraine’s airspace could also be on the agenda.

    Later on Thursday, US Secretary of State Marco Rubio is expected to meet Russian Foreign Minister Sergei Lavrov on the sidelines of a summit in Malaysia.

    Putin launched a full-scale invasion of Ukraine in February 2022.

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  • Afghanistan: Humanitarian response overstretched as more than 1 million Afghans return from Iran

    Afghanistan: Humanitarian response overstretched as more than 1 million Afghans return from Iran

     

    The Norwegian Refugee Council’s (NRC) teams in western Afghanistan report that the humanitarian system is overstretched by the sheer pace and scale of arrivalsMore than 1.4 million people have returned to Afghanistan so far this year, including over 1 million people from Iran, and a large number from Pakistan. The daily number of returnees from Iran surged after 13 June, peaking on 1 July when over 43,000 people were registered in a single day, according to UNHCR. 

    “We are seeing families arrive exhausted and distressed to a country that has very limited capacity to support and reintegrate them. We are doing everything we can, but the scale of needs is exceeding the current resources,” said Jacopo Caridi, NRC’s Country Director in Afghanistan.  

    Local communities have shown remarkable solidarity. Many of our staff are hosting returnee families in their homes. The authorities are doing their best to mobilize the few resources they have, but the local systems are not equipped to cope with such tremendous needs. 

    Many of the returnees have lived in Iran for decades, and some were even born there. They arrive with little to no belongings and are in urgent need of shelter, clean water, food, legal documentation, education, and healthcare.  

    After decades of conflict and with two thirds of the population already in need of humanitarian support, Afghanistan faces extreme challenges in receiving and reintegrating large numbers of returnees, given the current limitations on public services and humanitarian support. 

    If current trends continue, Afghanistan could see over three million returnees by the end of 2025. The international community must not turn its back on Afghan civilians. Both returnees and host communities urgently need support to prevent further suffering and instability,” said Caridi.  

    NRC also calls on all parties to uphold the principles of voluntary, safe and dignified return.  

    Involuntary returns should be halted as current conditions in Afghanistan do not meet the minimum standards for safety or sustainability. We also call for greater international responsibility-sharing and support for countries that have hosted Afghan refugees for decades,” said Caridi. 

    • So far this year, donor countries have only provided 22 per cent of the money needed according to the humanitarian response plan (UNOCHA), and several donors have announced drastic funding cuts (NRC) .  

    • The underfunded displacement crisis in Iran is on NRC’s list of neglected displacement crises. Millions of Afghans have fled to Iran for protection, and Iran now hosts the largest refugee population globally (NRC). 

    For more information or to arrange an interview, please contact: 


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  • Why Kate Middleton’s trusted sidekick exited key royal position?

    Why Kate Middleton’s trusted sidekick exited key royal position?



    Kate Middleton’s trusty sidekick bids farewell to royal role

    After 15 years of devoted service, Natasha “Tash” Archer, Kate Middleton’s personal assistant and confidante, is leaving Kensington Palace to start her own private consultancy. 

    The news was exclusively revealed by People magazine, and the Prince and Princess of Wales’ household has wished Archer all the best for her future endeavours.

    Archer joined the royal household in 2010 as a personal assistant to both Kate and Prince William. Over time, she became Kate’s go-to stylist, curating her wardrobe for numerous royal engagements and international tours. 

    Her impeccable taste in British fashion helped transform Kate into a style icon, showcasing high-end designers like Alexander McQueen and Jenny Packham.

    Archer’s influence on Kate’s wardrobe has contributed significantly to the “Kate Middleton Effect,” a phenomenon where fashion items sell out after she wears them, injecting an estimated $1.27 billion into the UK economy annually.

    Her role extended beyond styling, as she managed Kate’s diary, clothing, and projects. She was instrumental in planning royal tours, ensuring Kate’s outfits paid homage to the visited countries’ cultures. 

    In 2019, she persuaded Prince William to wear a traditional sherwani to a reception in Pakistan, showcasing her cultural sensitivity.

    Archer was more than just a staffer; she was present for some of Kate’s most intimate moments, including the birth of Prince George in 2013. 

    Her dedication earned her the Royal Victorian Order in 2019, and she was promoted to senior private executive assistant in 2022.

    As Archer embarks on her new venture, Kate is thoughtfully easing back into public life after her cancer diagnosis. 

    Recently, Kate visited Colchester Hospital, where she shared her thoughts on life after cancer treatment, saying, “You have to find your new normal — and that takes time.”

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  • MTN Genova: Driving Africa’s AI Potential Through Responsible Innovation

    MTN Genova: Driving Africa’s AI Potential Through Responsible Innovation

    MTN Group has embarked on an exciting journey to leverage responsible Artificial Intelligence (AI) to reshape Africa at the leading edge of technology, igniting change, inspiring progress and creating a brighter future for generations to come.

    “AI is no longer an enabler — it’s the engine reshaping businesses, redefining value creation and rewriting the rules of global innovation and competitiveness,” says MTN Group Digital Infrastructure CEO and GCTIO Mazen Mroué. “AI is not just about automation — it’s about boosting human potential, increasingly becoming seamlessly embedded into our daily activities, decisions and experiences, transforming how we live and work.

    He says AI is augmenting human intelligence like never before and “we at MTN are developing AI for Africa by Africans, unlocking sustainable value for all”.

    According to PwC’s Global Artificial Intelligence Study, AI can transform global productivity and economic activity and is predicted to add US$15.7 trillion to the global economy by 2030.

    Assuming Africa captures 10% of the global AI market, a recent SAP report projects that AI could add US$1.5 trillion to the continent’s economy by 2030. The SAP report also predicts that 230 million new digital jobs will be created in Africa by 2030. Statista projects that the AI market in Africa could reach US$4.51 billion in 2025 and grow to US$18.7 billion by 2030.

    As AI adoption accelerates, the GSMA says it is crucial that it is designed, developed and deployed with ethical considerations in mind. As a result, the industry association collaborated with a group of operators and others to co-create a Responsible AI Maturity Roadmap, supporting the advancement of innovative and trustworthy AI applications.

    MTN’s AI journey is designed around three key principles, in line with global best practice. These encompass a comprehensive governance structure aspiring to achieve ethical, effective and safe AI adoption; an agile and scalable operating model for measured AI implementation; and targeted use cases that deliver tangible value.

    MTN has developed a world-class Responsible AI Policy to guide AI deployment and usage. It has also set up a special sub-committee of the Executive Committee to provide oversight, execution governance and impact management of the Group’s IT governance, with a special focus on AI.

    As data quality, talent excellence, strategic partnerships and robust infrastructure are all essential to a successful AI implementation journey, MTN has designed an appropriate operating model and established an in-house AI Centre of Excellence (CoE) alongside a Cloud CoE to co-ordinate AI activities across the Group, supported by an internal Software Solutions team equipped with more than 300 engineers.

    Driven to deliver tangible value for customers, communities and the business, MTN has identified numerous AI use cases across key business domains including Network, Finance, HR and Commercial functions.

    “At MTN Group, under the group-wide transformation programme branded as ‘MTN Genova’, we are operationalising AI at scale to boost productivity, elevate customer experience, reduce costs and accelerate revenue generation,” says Mroué.

    Through our strategic partnerships, we have adopted enterprise-grade Open AI and cloud-native services to implement AI and generative AI solutions powered by large and small language models (LLMs and SLMs). In parallel, we are promoting innovative collaborations with start-ups focused on local language LLMs to elevate customer experience solutions.

    In the network domain, MTN is promoting interesting use cases like intelligent AI-enabled fuel consumption savings for data centres in South Africa; AI-driven cell site dynamic energy management in Benin; AI-driven fibre cut sensing in Côte d’Ivoire; and network traffic balancing and optimisation in Nigeria.

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  • Best Kindle deals during Prime Day 2025, including our favorite Kindle Paperwhite

    Best Kindle deals during Prime Day 2025, including our favorite Kindle Paperwhite

    Table of Contents

    Having covered Amazon Prime Day for as long as we have, we know what to expect. One thing that’s almost always certain — Amazon is going to drop prices on their Kindle e-readers. The longest Prime Day ever is now underway (through July 11), and we’re seeing lots of discounts roll in on the popular reading devices, especially when it comes to bundles.

    SEE ALSO:

    Best Prime Day book deals: Save up to 80% on hardcovers, paperbacks, and Kindle editions

    Check out our favorite Kindle deals from the Prime Day 2025 sale below, and keep checking back, because more offers are sure to pop up over the next few days.

    Best Kindle Deal

    Why we like it

    The Amazon Kindle Scribe is the brand’s only e-reader that offers note-taking abilities. So if you’re an annotator, this is certainly the right e-reader. With a 10.2-inch screen, it has plenty of space for taking notes in the margins in both PDFs and e-books. Plus, the notebook feature allows you to write out pages and pages of writing that convert from handwritten notes to text. However, keep in mind that among the Kindles we’ve tested, this is Amazon’s slowest-performing device. The Amazon Kindle Scribe is also the most expensive Kindle in Amazon’s line-up, but during Prime Day, you can snag the Essentials Bundle for just $352.97, which is $217 off the original price.

    Mashable Deals

    More Kindle deals

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  • Cunha reveals dressing-room talk | Manchester United

    Cunha reveals dressing-room talk | Manchester United

    Of course, Cunha is honoured to be United’s no.10, calling it ‘a dream’ to have been given the coveted shirt number.

    Matheus was presented with his new jersey after the group training session at Carrington on Tuesday.

    The Brazilian reacted with pride and deference to those who have come before him, name-checking some of United’s most celebrated forwards of recent years.

    “Yeah, wow. It’s something that you always dream about,” he told us.

    “I can mention many players that use this shirt. It’s so easy for me.

    “Of course, I think the one that I always think about when I see this number in this shirt for me was Wayne Rooney. He was someone that I grew up to watch him play and I have [watched] many games now.

    “Then I swapped shirts with Marcus [Rashford, after a game] also, I have his shirt in my home. But, of course, we know many players used this shirt – [Ruud] van Nistelrooy, [Zlatan] Ibrahimovic.

    “It’s the dream not only to use the shirt, but with all the history they have around the number, it’s something beautiful that I have the privilege to do it.”

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  • Maybelline New York partners with Posterscope India for CGI-driven Teddy Tint launch – Campaign Brief Asia

    Maybelline New York partners with Posterscope India for CGI-driven Teddy Tint launch – Campaign Brief Asia

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    Maybelline New York, in collaboration with Posterscope India, has launched its Super Stay Teddy Tint – Nude Drop collection. Featuring 11 exclusive shades, the campaign blended emotion, relevance, and digital storytelling to create an unforgettable CGI-led moment across Mumbai.

     

    Executed by Posterscope, the Out-of-Home (OOH) specialist from dentsu India, the activation brought the product’s soft-yet-bold personality to life through a digital-first strategy. The striking CGI visuals showcased Maybelline’s commitment to innovation, reimagining how product launches can come alive in a city’s cultural fabric.

    Mumbai was chosen as the launchpad for its emotional resonance and nostalgic energy. The creative leaned into the legacy of the city’s iconic Dabbawalas – everyday heroes who represent trust, tradition, and local pride – aligning them with the comfort and relatability of the globally loved Teddy Tint range. The CGI execution, which took seven days, culminated in a high-impact digital moment that seamlessly brought together technology, beauty, and culture.

    Imtiyaz Vilatra, CEO, Posterscope India, said: “This campaign was built on insight-led storytelling that connects emotionally and visually. CGI gave us the flexibility to craft an experience that felt both imaginative and rooted in local emotion. Bringing together a global beauty icon and an everyday Mumbai symbol allowed us to tell a story that was personal, timely, and unforgettable.”

    VIEW THE LAUNCH

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