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  • Revolutionizing Commercial Disputes in Germany – The Launch of English-Language Commercial Courts and Chambers in Frankfurt

    Revolutionizing Commercial Disputes in Germany – The Launch of English-Language Commercial Courts and Chambers in Frankfurt

    Client Alert  |  July 17, 2025


    This significant step forward in the modernization of Germany’s civil justice system seeks to position Frankfurt as a globally competitive forum for international commercial litigation.

    A. Introduction

    Effective July 1, 2025, Frankfurt established a Commercial Court at its Higher Regional Court (Oberlandesgericht) and Commercial Chambers at its Regional Court (Landgericht). These new permanent judicial bodies offer proceedings in English, are staffed by experienced commercial judges, and are specifically designed to handle complex, high-value, and cross-border disputes. This development marks a significant step forward in the modernization of Germany’s civil justice system and seeks to position Frankfurt as a globally competitive forum for international commercial litigation.

    B. The New Commercial Courts and Chambers in Frankfurt: Structure, Role, and Innovations

    Frankfurt’s new Commercial Court and Commercial Chambers form a specialized track within the German court system, distinct from general civil divisions. These adjudicatory panels are unlimited in duration and independent of internal court staffing rotations.

    The judicial bodies at the Commercial Court (Senates) will normally comprise three professional judges. The Commercial Chambers, on the other hand, may be either staffed with one professional judge and two honorary judges (usually businesspeople or other individuals with comparable commercial expertise) if situated at the commercial division, or with three professional judges if situated at a civil division.

    The Commercial Court’s and Commercial Chambers’ exclusive focus is on commercial litigation – particularly cases involving international parties and substantial claims. The aim is to provide a streamlined, business-oriented forum that promotes procedural efficiency within the public judicial system.

    • The Commercial Chambers, located at the Regional Court level, serve as courts of first instance for commercial disputes that fall within their territorial and subject-matter jurisdiction.
    • The Commercial Court may also serve as a court of first instance, provided the parties have expressly agreed to this in advance. This option allows parties to eliminate one level of proceedings, thereby expediting the ability to achieve a final and binding decision. Alternatively, the Commercial Court functions as the appellate body, reviewing decisions rendered by the Commercial Chamber.

    I. Jurisdiction and Scope

    To establish jurisdiction of the Commercial Courts or Chambers, the amount in dispute must exceed EUR 500,000 and relate to the following subject matters that will, in particular, cover post-M&A disputes:

    • Disputes between businesses/business people arising from commercial transactions
    • Conflicts related to corporate acquisitions or share purchases
    • Disputes between companies and their management or supervisory boards

    Excluded subject matters are:

    • Capital investment law
    • Construction and architectural contracts
    • Medical treatment and insurance disputes
    • Media, inheritance, and insolvency law

    II. Appeals

    Appeals from the Commercial Chambers in Frankfurt are heard by the Frankfurt Commercial Court. This arrangement allows parties to benefit from the expertise and procedural advantages of the specialized adjudicatory system even at the appellate level.

    As a final review, appeals to the Federal Court of Justice (BGH) are available. Notably, no prior leave to appeal is required if the Commercial Court served as the court of first instance.

    Appellate proceedings before the BGH may also be conducted in English, provided this is requested in the notice of appeal and the request is granted by the BGH. In the remaining cases, the BGH will conduct proceedings in German. In practice, however, this has limited impact. The BGH’s review is confined strictly to questions of law — factual findings are not revisited — and submissions must be made by specially admitted BGH attorneys, who customarily argue in German. Given the narrow scope of review and the availability of high-quality translation support, the use of German at this stage is unlikely to pose a significant obstacle for international parties.

    III. Key Features and Innovations

    The Commercial Courts and Chambers introduce several procedural and institutional enhancements aimed at aligning German litigation with international best practices:

    1. English-Language Proceedings

    With the introduction of English-language proceedings, Germany is aligning itself with a well-established international trend. Jurisdictions such as Singapore, the Netherlands, Cyprus, Hong Kong, and Bahrain have all established specialized courts for international commercial litigation that offer proceedings in English. Germany now joins this group of modern, business-oriented forums, aiming to enhance its appeal for cross-border commercial disputes and ensure compatibility with global best practices.

    2. Judicial Expertise and Specialization

    Commercial matters are assigned to the Commercial Chambers and Commercial Courts to ensure they are handled by judges with relevant subject-matter expertise. These judges are selected for their background in commercial law and will continue to deepen their specialization through regular exposure to complex business disputes. This structure is designed to enhance consistency, procedural efficiency, and the overall quality of judicial decision-making.

    3. Case Management Conferences

    Several procedural enhancements introduced with the new Commercial Courts and Chambers are inspired by international arbitration: the implementation of Case Management Conferences is expected to facilitate early procedural planning, thereby assisting in a structured and efficient progression of the proceedings.

    In addition, the implementation of verbatim transcripts will enhance transparency and precise documentation of hearings, thereby improving the traceability and accountability of the proceedings.

    4. Bypassing the Regional Court Level

    Parties may agree to initiate proceedings directly at the Commercial Court, skipping the Commercial Chambers at the Regional Court level. This streamlining will prevent lengthy proceedings, for example by avoiding a re-examination of the facts at the appellate level.

    5. Videoconferences, enhanced Safeguards for Protection of Trade Secrets

    In the context of the newly established Commercial Courts and Commercial Chambers, several additional developments in German civil procedure are worth noting:

    • Court proceedings may be held via video conference, offering greater flexibility and accessibility
    • Confidentiality: parties may exclude the public from negotiations on trade secrets and place the opposing party under a greater obligation to maintain confidentiality regarding the knowledge obtained during the proceeding.

    IV. Practical Implications

    To benefit from the procedural efficiencies and international accessibility of the new Commercial Courts and Chambers, parties would need to proactively reflect these options in their contracts. Specifically, forum selection clauses should designate the Frankfurt courts as the competent venue, particularly for high-value or cross-border commercial disputes. Where appropriate, it is also advisable to specify that the Commercial Court shall serve as the court of first instance to expedite proceedings. Additionally, to ensure that proceedings are conducted in English, contracts should include a clear agreement on English as the language of litigation.

    V. Conclusion and Outlook

    With the recent introduction of its Commercial Court and Commercial Chambers, Frankfurt seeks to reinforce its position as a premier venue for international commercial dispute resolution. These specialized courts seek to offer a modern, expert-led forum that combines the strengths of German procedural rigor with the expectations of international business actors.

    With their dual-level structure, English-language capability, and business-focused approach, these courts should allow Frankfurt to compete with leading global litigation hubs. Businesses involved in complex or cross-border disputes should evaluate whether these new procedural options align with their litigation strategies and consider referencing them in future dispute resolution clauses.


    The following Gibson Dunn lawyers prepared this update: Dirk Oberbracht, Finn Zeidler, Annekathrin Schmoll, Charlotte Popp, and Simon Stöhlker.

    Gibson Dunn’s lawyers are available to assist in addressing any questions you may have regarding these issues. For additional information about how we may assist you, please contact the Gibson Dunn lawyer with whom you usually work, any leader or member of the firm’s International Arbitration or Litigation practice groups, or the authors in Frankfurt:

    Dirk Oberbracht (+49 69 247 411 510, [email protected])

    Finn Zeidler (+49 69 247 411 530, [email protected])

    Annekathrin Schmoll (+49 69 247 411 533, [email protected])

    Charlotte Popp (+49 69 247 411 532, [email protected])

    Simon Stöhlker (+49 69 247 411 517, [email protected])

    © 2025 Gibson, Dunn & Crutcher LLP.  All rights reserved.  For contact and other information, please visit us at www.gibsondunn.com.

    Attorney Advertising: These materials were prepared for general informational purposes only based on information available at the time of publication and are not intended as, do not constitute, and should not be relied upon as, legal advice or a legal opinion on any specific facts or circumstances. Gibson Dunn (and its affiliates, attorneys, and employees) shall not have any liability in connection with any use of these materials.  The sharing of these materials does not establish an attorney-client relationship with the recipient and should not be relied upon as an alternative for advice from qualified counsel.  Please note that facts and circumstances may vary, and prior results do not guarantee a similar outcome.

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  • Japan stocks risk turbulence as election jitters hit ruling party

    Japan stocks risk turbulence as election jitters hit ruling party

    TOKYO — Japanese stocks could undergo a bout with volatility after Sunday’s upper house election, market participants warn as the ruling coalition’s voter support sinks, threatening its majority in the chamber.

    In the election, 125 of the upper house’s 248 seats will be up for grabs, and there are questions about whether the ruling coalition, led by Prime Minister Shigeru Ishiba, can meet the majority threshold.


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  • Fukoku Life Plans to Step Up Japanese Government Bond Purchases

    Fukoku Life Plans to Step Up Japanese Government Bond Purchases

    Fukoku Life Insurance may increase its purchases of Japanese super-long bonds just as the nation’s debt market trembled this week ahead of upper house elections.

    The insurer has raised its local bond purchase target for the current fiscal year to several hundred billion yen from the initially planned 30 billion yen, and is focusing on Japanese government debt to capitalize on higher super-long-term interest rates.

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  • Unique ice, 1.5m year old, to be melted to unlock mystery

    Unique ice, 1.5m year old, to be melted to unlock mystery

    Georgina Rannard

    Climate and science correspondent

    Reporting fromBritish Antarctic Survey, Cambridge
    PNRA/IPEV The end of an ice core suspended in a metal tube, inside a metal gulley. It is inside a large tent in Antarctica where the ice cores are being kept. On the left-hand side, there is a person wearing a bright red jacket and a bobble hat.PNRA/IPEV

    The end of the ice cores are a 1.5 million year or even older time capsule

    An ice core that may be older than 1.5 million years has arrived in the UK where scientists will melt it to unlock vital information about Earth’s climate.

    The glassy cylinder is the planet’s oldest ice and was drilled from deep inside the Antarctic ice sheet.

    Frozen inside is thousands of years of new information that scientists say could “revolutionise” what we know about climate change.

    BBC News went inside the -23C freezer room at the British Antarctic Survey in Cambridge to see the precious boxes of ice.

    PNRA/IPEV two people in sub zero protective red jump suits carry a large white chest between them through an icy tunnel towards the camera. Lots more similar boxes are stacked on each side of the walls of the cave.PNRA/IPEV

    The cores were stored in an ice cave Antarctica before being loaded onto a boat for Europe

    “This is a completely unknown period of our Earth’s history,” says Dr Liz Thomas, head of ice core research at the British Antarctic Survey.

    Red warning lights flash above the door, and inside there is an emergency escape hatch into a tunnel in case something went wrong.

    The rules say we could only go inside for 15 minutes at a time, wearing padded overalls, boots, hats and gloves.

    Our camera’s electronic shutter froze shut and our hair started to crackle as it turned icy.

    On a worktop next to stacked boxes of ice, Dr Thomas points out the oldest cores that could be 1.5 million years old. They shine and are so clear we can see our hands through them.

    BBC News Liz Thomas stands inside a laboratory wearing an orange and black protective suit, and a hat. In the background there is a sign on the wall, and hand sanitiser dispensers.BBC News

    Dr Liz Thomas will lead a team analysing the ice cores at British Antarctic Survey

    For seven weeks, the team will slowly melt the hard-won ice, releasing ancient dust, volcanic ash, and even tiny marine algae called diatoms that were locked inside when water turned to ice.

    These materials can tell scientists about wind patterns, temperature, and sea levels more than a million years ago.

    Tubes will feed the liquid into machines in a lab next door that is one of the only places in the world that can do this science.

    BBC News A person wearing orange and black protective clothes and gloves has their hands over long tubes of ice covered in plastic wrapping. The tubes are inside a large box.BBC News

    The boxes of ice in Cambridge will be slowly melted over seven weeks

    It was a huge multinational effort to extract the ice cores in Antarctica, at a cost of millions. The ice was chopped into 1m blocks and transported by boat and then in a cold van to Cambridge.

    Engineer James Veal helped to extract the ice close to the Concordia base in eastern Antarctica.

    “To hold that in my carefully gloved hands and be very careful not to drop the sections – it was an amazing feeling,” he says.

    PNRA/IPEV 15 ice cores that look frosty and are about 15cm in diameter are inside metal gulleys. They are stacked on wood and metal shelves.PNRA/IPEV

    2.8km of ice was extracted – more than eight Eiffel Towers stacked end-to-end

    Two institutions in Germany and Switzerland also have received cross-sections of the 2.8km core.

    The teams could find evidence of a period of time more than 800,000 years ago when carbon dioxide concentrations may have been naturally as high or even higher than they are now, according to Dr Thomas.

    This could help them understand what will happen in our future as our planet responds to warming gases trapped in our atmosphere.

    PNRA/IPEV A small group of tents and temporary shelters in the middle of the bright white Antarctic ice sheet. A trail of disturbed snow leads from the camp suggesting transport route. The sky is bright blue.PNRA/IPEV

    The drilling took place about 40km from the Italian-French research station Concordia

    “Our climate system has been through so many different changes that we really need to be able to go back in time to understand these different processes and different tipping points,” she says.

    The difference between today and previous eras with high greenhouse gases is that now humans have caused the rapid rise in warming gases in the last 150 years.

    That is taking us into unchartered territory, but the scientists hope that the record of our planet’s environmental history locked in the ice could give us some guidance.

    A graph showing carbon dioxide levels are higher now than at any point in the last 800,000 years. The X axis shows 800,000 to today going left to right. The Y axis shows 150 atmospheric CO2 concentration parts per million up to 450. A blue line shows levels going up and down until around 1950 when it shoots up to the highest level in 2024.

    The team will identify chemical isotopes in the liquid that could tell us the wind patterns, temperatures, and rainfall for a period of time between 800,000 and up to 1.5 million years ago or possibly more.

    They will use an instrument called an inductively couple plasma mass spectrometer (ICPMS) to measure over 20 elements and trace metals.

    That includes rare earth elements, sea salts and marine elements, as well as indicators of past volcanic eruptions.

    The work will help scientists understand a mysterious change called the Mid-Pleistocene Transition 800,000 to 1.2 million years ago when the planet’s glacial cycles suddenly changed.

    BBC News A man wearing a grey shirt stands in a corridor, with orange and green files around him.  BBC News

    James Veale was part of the team in Antarctica that drilled and extracted the ice over four seasons

    The transition from warmer eras to cold glacial eras, when ice covered a lot more of Earth, had been every 41,000 years but it suddenly switched to 100,000 years.

    The cause of this shift is one of the “most exciting unsolved questions” in climate science, according to Dr Thomas.

    The cores may have evidence of a time when sea levels were much higher than they are now and when the vast Antarctic ice sheets were smaller.

    The presence of dust in the ice will help them understand how the ice sheets shrunk and contributed to sea level rise – something that is a major concern this century.

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  • Adobe Firefly adds AI sound & video tools to boost creativity

    Adobe Firefly adds AI sound & video tools to boost creativity

    Adobe Firefly has introduced a suite of new tools and partner models to streamline AI-driven video production and editing, emphasising flexibility, precision, and creative control for content creators.

    New sound effects generation

    The new Generate Sound Effects (beta) feature allows users to create bespoke sound effects either by entering a text prompt or using their voice. This tool is designed to enable creators to easily add custom audio elements that fit the emotional and atmospheric requirements of their videos. According to the company, Firefly listens to the timing and energy of the user’s voice input to match the action in the corresponding video, providing more cinematic alignment between audio and visuals.

    “Sound is a powerful storytelling tool that adds emotion and depth to your videos. Generate Sound Effects (beta) makes it easy to create custom sounds, like a lion’s roar or ambient nature sounds, that enhance your visuals. And like our other Firefly generative AI models, Generate Sound Effects (beta) is commercially safe, so you can create with confidence. Just type a simple text prompt to generate the sound effect you need. Want even more control? Use your voice to guide the timing and intensity of the sound. Firefly listens to the energy and rhythm of your voice to place sound effects precisely where they belong – matching the action in your video with cinematic timing,” the company said.

    Expanded partner ecosystem

    Firefly has broadened its partner ecosystem to include additional generative AI models. Users now have access to Moonvalley’s Marey, Google’s Veo 3 (with audio), and Runway’s Gen-4 Video, allowing a greater range of creative options in video style and production without requiring users to move between different applications or workflows. Additional models from Topaz Labs and Luma AI are scheduled to become available soon in Firefly Boards and Generate Video.

    The company stated, “Creatives enjoy experimenting with different styles, so we’re continuously expanding the models we offer inside the Firefly app. Recently, we added Runway’s Gen-4 Video and Google Veo3 with Audio to Firefly Boards and Veo3 with Audio in Generate Video. And there are more partner models coming soon to the Firefly app: Topaz Labs’ Image and Video Upscalers and Moonvalley’s Marey will be launching soon in Firefly Boards. Luma AI’s Ray 2 and Pika 2.2, which are already available in Boards, will soon be added to Generate Video.”

    Enhanced video controls

    Firefly has released advanced video controls that give users the ability to direct specific aspects of composition, pacing and style on a frame-by-frame basis. The app now supports flexible aspect ratio selection – vertical, horizontal, or square – streamlining the creation process for multiple formats such as mobile, widescreen, or social content.

    Among the new tools is Composition Reference for Video, which enables creators to upload a reference video and a description, from which Firefly generates new content that maintains the original’s visual structure. This is particularly helpful for repurposing content or maintaining consistency across scenes. The Style Presets tool allows users to apply visual styles such as claymation, anime, or line art with a single click, expediting the setting of tone for pitches, briefs, or final productions.

    Keyframe Cropping provides an intuitive solution for managing framing transitions. Users set the initial and final frames and the intended crop, and Firefly handles the video generation to fit the format, aiming to make the entire process efficient without exiting the creative workflow.

    Composition Reference, Style Presets, and Keyframe Cropping are built to give you more control, more speed, and more creative freedom. And they’re just the beginning. Even more enhancements are on the way to help you push your storytelling further.

    Text to avatar and prompt enhancement

    Firefly has also launched Text to Avatar (beta), which enables creators to generate avatar-led videos from scripts with a few clicks. The tool offers a library of avatars, customisable backgrounds, and a selection of accents to match the desired tone or audience.

    The company said, “With Text to avatar (beta), you can turn your scripts into engaging, avatar-led videos in just a few clicks. Choose from a diverse library of avatars, customise your background with a colour, image, or video, and select the accent that best fits your video. Firefly handles the rest.” The tool is being used for video lessons, transforming written content for social media, and creating internal training materials with a virtual presenter.

    Recognising the challenges some users face in crafting prompts, the new Enhance Prompt feature in Generate Video takes user input and augments it for greater clarity and direction, reducing the time spent refining prompt language.

    Commercial safety and creative rights

    Adobe maintains that all generative AI models within Firefly are trained only on assets for which it holds the appropriate permissions. The company emphasises that user-generated content within Firefly will not be used for further model training, aiming to respect and protect creator rights.

    A user guide and best practice tutorials are available to help users get started quickly and to assist with optimising their creative processes within the Firefly platform.

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  • The Late Show with Stephen Colbert to end in 2026 as CBS cancels show | Stephen Colbert

    The Late Show with Stephen Colbert to end in 2026 as CBS cancels show | Stephen Colbert

    The Late Show with Stephen Colbert has been cancelled and will end in May, with network CBS announcing it will retire the Late Show entirely after a 33-year run.

    Colbert, who has hosted the talk show since 2015, announced the news during Thursday night’s taping, telling the audience he had only been told the news the previous night.

    As the audience booed, he said, “Yeah, I share your feelings.”

    “It’s not just the end of the show, it is the end of the Late Show on CBS. I’m not being replaced, this is all just going away,” Colbert said.

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    He said he was “grateful” to the viewers and the show’s 200-strong crew.

    “Let me tell you, it is a fantastic job,” he added. “I wish someone else was getting it. And it is a job I am looking forward to doing with this usual gang of idiots for another 10 months.”

    Colbert took over on the Late Show from veteran host David Letterman, who hosted the show for 22 years, from 1993 to 2015. The show has had consistently high ratings in its slot and is often the highest-rated show in late-night.

    The announcement comes as CBS’ parent company, Paramount Global, attempts to close a merger with Skydance, after the deal fell apart last year.

    Colbert is also a vocal critic of US president Donald Trump; Paramount also just settled a lawsuit lodged by Trump against CBS News.

    Senator Adam Schiff, a Democrat who appeared as a guest on Thursday night’s show, later wrote on social media: “If Paramount and CBS ended the Late Show for political reasons, the public deserves to know. And deserves better.”

    George Cheeks, co-CEO of Paramount Global and president and CEO of CBS; Amy Reisenbach, president of CBS Entertainment; and David Stapf, president of CBS Studios, issued a joint statement saying the Late Show would “end its historic run in May 2026 at the end of the broadcast season.”

    “We consider Stephen Colbert irreplaceable and will retire The Late Show franchise at that time. We are proud that Stephen called CBS home. He and the broadcast will be remembered in the pantheon of greats that graced late night television,” they said.

    The statement added that the cancellation was “purely a financial decision against a challenging backdrop in late night”.

    “It is not related in any way to the show’s performance, content or other matters happening at Paramount,” the network added.

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  • Breakthrough innovations make global debut at 3rd China Int’l Supply Chain Expo

    Breakthrough innovations make global debut at 3rd China Int’l Supply Chain Expo

    Breakthrough innovations make global debut at 3rd China Int’l Supply Chain Expo

    Updated: July 18, 2025 08:12
    Xinhua
    This panoramic photo taken on July 17, 2025 shows the Advanced Manufacturing Chain area of the third China International Supply Chain Expo (CISCE) in Beijing, capital of China. Held from July 16 to 20, the 2025 CISCE kicked off in Beijing on Wednesday. A key innovation for this edition is the “Debut Zone,” dedicated to the global premieres of new products, technologies, and ecosystems, showcasing breakthrough innovations that drive industrial collaboration. [Photo/Xinhua]
    Visitors watch a humanoid robot performance in the Digital Technology Chain area of the third China International Supply Chain Expo (CISCE) in Beijing, capital of China, July 17, 2025. [Photo/Xinhua]
    Models of tunnel boring machines “Jinghua” and “Jianghai” are seen in the Advanced Manufacturing Chain area of the third China International Supply Chain Expo (CISCE) in Beijing, capital of China, July 17, 2025. [Photo/Xinhua]
    Visitors look at train models at the booth of CRRC in the Advanced Manufacturing Chain area of the third China International Supply Chain Expo (CISCE) in Beijing, capital of China, July 16, 2025. [Photo/Xinhua]
    A man visits the booth of Technical Institute of Physics and Chemistry under the Chinese Academy of Sciences (CAS) in the Advanced Manufacturing Chain area of the third China International Supply Chain Expo (CISCE) in Beijing, capital of China, July 17, 2025. [Photo/Xinhua]

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  • After angry call from Trump, PM says Israel deeply regrets mistaken shelling of Gaza church – The Times of Israel

    1. After angry call from Trump, PM says Israel deeply regrets mistaken shelling of Gaza church  The Times of Israel
    2. Under ‘immense pressure’, Israeli PM Netanyahu admits church in Gaza hit by shell fire  Dawn
    3. Christian leaders make rare visit to Gaza following deadly Israeli church attack  CNN
    4. LIVE: Israel kills dozens more in Gaza after 3 slain in attack on church  Al Jazeera
    5. Catholic student wounded in Israeli strike: “Love is stronger than war”  Vatican News

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  • J Balvin Surprises with New Album ‘Mixteip’: Stream It Now

    J Balvin Surprises with New Album ‘Mixteip’: Stream It Now

    J Balvin has dropped a surprise album called Mixteip with “songs I had on my iPod and now are going to your playlist,” according to the artist himself. The release comes on the heels of his performance at the 2025 FIFA Club World Cup final halftime show.

    Explore

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    See latest videos, charts and news

    See latest videos, charts and news

    In the 10-track project — which includes the previously-released singles “Río” and “KLK” with Omega -— the Colombian artist pays homage to the old-school reggaetón of the 1990s and early 2000s, but also delivers his signature progressive and experimental side. 

    Track “Zun Zun,” in collaboration with Lenny Tavarez and Justin Quiles, for example, has those retro-yet-sensual perreo elements à la Plan B or Zion; whereas opening number “Bruz Weinz” (inspired by Bruce Wayne’s vigilante persona Batman) is an edgy trap-R&B fusion. 

    One of the standout tracks on Mixteip is “Misterio,” which features salsa legend Gilberto Santa Rosa. Lyrically, it’s heart-wrenching and about a relationship that failed, but musically, it’s a seductive masterpiece that goes from a smooth reaggetón to an exhilarating salsa melody. “Hermano, el amor no es siempre lo que parece. A veces, hay que vivir, y a veces hay que sufrir” (Brother, love isn’t always what it seems. Sometimes you need to live, and sometimes, you need to suffer), Santa Rosa recites before the song’s surprising transition. 

    Meanwhile, “UUU” in collaboration with English-Ghanaian rapper Stormzy is a saucy Brazilian funk; “PQBL” brings back the timeless Bad Bunny-assisted “La Canción”; and “KLK” is a club-ready, electro-merengue. “This project is all about the art of putting all the music you love in one place. Whether it’s a sad song, a salsa or an old-school reggaeton,” Balvin tells Billboard via email.

    Mixteip follows the release of the Rayo album released last August, which debuted on the Top Latin Albums chart at No. 13. Rayo marked his sixth studio album following La Familia (2013), Energía (2016), Vibras (2018), Colores (2020), and José (2021).

    Stream and listen to Mixteip below:


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  • Delivering growth: unpacking Knorr Mexico’s strategy

    Delivering growth: unpacking Knorr Mexico’s strategy

    Aim: We needed a refresh that would position Knorr as a modern brand in tune with consumer trends and needs. Tapping into key food moments, like Christmas, offered huge opportunities.

    Campaign: As part of the Knorr Gozadera campaign, we recruited three top Mexican singers, LAA, Yuridia and Los Esquivel, to sing the praises of Knorr as the ultimate ingredient in any turkey stuffing.

    The campaign went viral, with people from all generations creating their own Gozadera films.

    Results: The Gozadera campaign gave Knorr’s brand reputation a boost with Kantar research showing an increase of 10% of consumers who now felt Knorr was a trendy brand, while 14% more felt that Knorr connected to current Mexican pop culture, improving differentiation in a crowded Christmas marketing landscape and delivering a sales increase.

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