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Every bid benefits 14 NGOs in nine countries, from India’s HIV children’s homes to Kenya’s slum schools and UAE autism centres. The Foundation, under Sheikh Ahmed bin Saeed Al Maktoum’s patronage, channels nearly all donations to housing, health, education, and skills training.

Sir Tim Clark, President of Emirates Airline and Chairman of the Emirates Airline Foundation, said: “Every bid represents more than a Skywards Platinum membership; it’s a contribution that creates pathways to lift children and their families out of poverty.”

Meanwhole, Abdulla Matar Al Mannaei, Chairman of Emirates Auction, added: “We’re proud to harness our world-class auction expertise for sustainable charity impact, aligning with UAE’s spirit of generosity.”

Participation is fully digital and open to bidders worldwide. Interested donors can register free of charge on emiratesauction.com or via the Emirates Auction app, with UAE Pass integration available for residents.

After registering, users must pay a refundable security deposit to activate bidding privileges.

The Platinum tier — the highest level of Emirates Skywards — includes:

The validity of the Platinum membership period depends on the winning bid amount, Emirates confirmed.

The initiative coincides with the UAE’s Year of Community 2025. The foundation supports more than 50 ongoing projects worldwide, focusing on long-term solutions for children’s welfare.

Abdulla Matar Al Mannaei, Chairman and Managing Director of Emirates Auction, said, “We are honoured to contribute our expertise in organising world-class charity auctions that deliver sustainable community impact.”