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  • UK Biobank completes world’s largest whole-body imaging project

    UK Biobank completes world’s largest whole-body imaging project

    In a remarkable achievement that is already impacting how we detect and diagnose disease, UK Biobank has completed the world’s largest whole body imaging project, scanning the brains, hearts, abdomens, blood vessels, bones and joints of 100,000 volunteers. These scans, on this scale, show us what is happening in people’s bodies as they age so we can understand how, why and when we get sick. 

    Since 2015, UK Biobank’s imaging data have been released in batches and scientists around the world are using these data to develop better diagnostic tests for life-altering conditions such as heart disease, dementia and cancer. Soon, approved researchers will have access to over one billion de-identified images, from 100,000 volunteers. Used alongside UK Biobank’s existing information on lifestyle, medical history, genetics and blood proteins collected from the same volunteers over the past 15 years, these imaging data allow researchers to see, in ways that were previously impossible, how all aspects of our lives influence our health. 

    So far, over 1,300 peer-reviewed scientific papers have been published based on UK Biobank’s imaging data. Results from these are already improving patient care in the NHS and beyond. For example: 

    • Cardiac care has been improved in over 90 countries as clinicians use an AI tool, developed using UK Biobank data, to analyze heart scans in less than a second – where it used to take nearly a quarter of an hour – allowing them time to focus on the cases that require most care. 

    After 11 years, 100,000 imaging appointments lasting around 5 hours each, and over £60 million investment, UK Biobank has reached this momentous milestone.

    The unprecedented scale of this imaging project – more than 10 times bigger than anything that existed before – makes it possible for scientists to see patterns of disease that just couldn’t otherwise be seen. Collecting scans from 100,000 volunteers seemed to be a pipe dream… some experts even asked if we’d included an extra zero by mistake! This massive imaging project is making the invisible visible. What’s more, by combining these images from different parts of the body with all the genetic and lifestyle information from our volunteers, scientists are getting a far better understanding of how our bodies work.”

    Sir Rory Collins, Professor, Principal Investigator and Chief Executive, UK Biobank

    During each appointment, over 12,000 Magnetic Resonance (MR) images from the brain, heart and abdomen were collected per person, as well as whole body scans that measure bone density and body fat, and an ultrasound of the carotid arteries. Each volunteer also provided the same detailed data as when they first signed up to UK Biobank around 15 years ago, including lifestyle information, physical measures (like height, weight and grip strength), and a blood sample. “I signed up to my imaging appointment because I want to help create a healthier future for all of us to enjoy. That’s why I first volunteered to be part of UK Biobank over 15 years ago – to be of use to scientists who are working hard to help future generations,” said, Alison, a member of UK Biobank’s Participant Advisory Group. 

    Imaging data on this scale provides more information on rare diseases and the different stages of common diseases. Scientists can also better compare healthy bodies to ones with multiple conditions, ultimately leading to researchers finding more powerful markers of disease. “UK Biobank’s imaging study has transformed the landscape of biomedical research forever. The sheer volume of data propelled major advances in computerized image analysis. Now researchers can measure the size, shape, and composition of nearly every organ and tissue in the body in seconds, rather than hours per person,” said, Professor Louise Thomas, Professor of Metabolic Imaging at the University of Westminster. 

    As well as providing impacts which are benefiting patients right now, these imaging data are driving discovery science, which should lead to new diagnostic tests and treatments. These include: 

    • Developing an AI model that creates a personalized version of a healthy heart (based on the individual’s age, sex, weight and height), that could be used to pinpoint the differences between a patient’s real heart and its healthy model and catch potential signs of heart diseases early. 

    • Revealing how our organs can be biologically older than our chronological age, so that doctors might be able to look at someone’s body scan and clinical data to see what organs are at risk of developing disease, and find ways to prevent it, ultimately extending lifespan. 

    • Uncovering new ways in which the heart and brain are connected. For example, how structural changes to the heart cause an increased risk of psychiatric disorders, including depression. This is crucial for our understanding of brain diseases. 

    • Showing how consuming one to two units of alcohol per day is linked to potentially harmful reductions in brain size and brain structure, which is likely to lead to an increased risk of memory loss and dementia. 

    • Revealing that people with the same BMI can store fat in very different ways based on their genes – some which raise the risk of diseases such as diabetes and heart disease, and others in a protective way. 

    • Using DEXA scanning to identify that 1 in 10 middle-aged people, with no other symptoms, have calcification in the abdominal area of the aorta (main blood vessel of the body), a largely under-diagnosed lethal condition.  

    Data on this scale are unlocking opportunities to use machine learning to help predict disease years before symptoms start to appear. “The beauty of UK Biobank is the breadth of the data collected from the generous volunteers, and the imaging scans add another layer of exquisite detail. One recent study used the brain imaging data from 20,000 participants, along with activity monitoring and genetic data, to develop an AI tool to predict who may go on to develop Alzheimer’s and Parkinson’s diseases. I can’t wait to see what imaging data on 100,000 individuals will reveal!” said, Professor Paul Matthews, Chair of the UK Biobank Imaging Working Group. 

    This project has also led to a global democratization of access to imaging data, by turning the MR images into data that are useable by researchers outside the imaging field, including those in less wealthy countries. “We’ve had such incredible feedback about how researchers across the world are using findings from the imaging project in areas of science that would not have ever considered using body scanning information before,” said, Professor Naomi Allen, Chief Scientist at UK Biobank. 

    UK Biobank’s imaging project was piloted in 2014 with over 7,000 volunteers scanned – a record-breaking number at that time. The main phase started in 2016, welcoming 100,000 of UK Biobank’s 500,000 volunteers to a 5-hour imaging appointment at one of four dedicated imaging centers across the country. The project is continuing to invite UK Biobank’s volunteers to imaging appointments beyond the 100,000 target. 

    A second phase of the imaging project was launched in 2022, aiming to perform repeat imaging on 60,000 of these 100,000 scanned participants, at least two years after their first imaging appointment. This project is ongoing and expected to reach completion in 2029. 

    UK Biobank data are made available to approved researchers in staggered releases via the secure cloud-based UK Biobank Research Analysis Platform (UKB-RAP). Imaging data from all 100,000 participants are expected to be made available to researchers by the end of 2025.

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  • Negotiations over 26 suspended MPAs may reach a deadlock

    Negotiations over 26 suspended MPAs may reach a deadlock

    The government’s insistence on obtaining a written commitment from the Opposition to abide by five key conditions, including Rule 223 of the Assembly Rules is threatening to derail ongoing negotiations over the suspension of 26 MPAs.

    Sources told The Express Tribune that treasury benches are pushing for a documented assurance. However, this demand has not been extensively discussed among Pakistan Tehreek-e-Insaf (PTI) lawmakers, many of whom are preoccupied with the party’s recently launched movement. A final decision is expected during an upcoming parliamentary party meeting, but most lawmakers reportedly oppose submitting any assurance in writing to the negotiation committee.

    The five conditions set by the committee include: refraining from foul language, sloganeering, human rights violations, strict adherence to Rule 223 of the Punjab Assembly Rules of Procedure (1997), and the provision of a documented commitment from the Opposition.

    Read: Punjab speaker offers suspended PTI MPAs chance to present their case

    According to sources, the Opposition plans to persuade the committee to drop the demand for a written commitment. They view the condition as an attempt to enforce silence during Chief Minister Maryam Nawaz’s speech something the Opposition has vowed to resist. Several MPAs argued that reiterating what is already codified in the rules is unnecessary.

    Speaker of the Punjab Assembly, Malik Muhammad Ahmad Khan, has repeatedly emphasized the requirement for a written assurance, citing the Opposition’s past failures to honor verbal agreements.

    The Opposition is expected to argue that this approach curtails their right to protest in the assembly a forum they see as essential for expressing dissent, especially in the face of alleged mistreatment of PTI leaders and workers outside the House.

    While the government is focused particularly on securing assurance against disruption during speeches, the Opposition may either refuse or provide only a verbal commitment leaving room for potential breaches based on future circumstances.

    However, a faction within PTI suggests that submitting a written assurance, even temporarily, could help defuse tensions and prevent Speaker Khan from initiating disqualification references with the Election Commission of Pakistan (ECP).

    Sources also noted that responsibility for the June 27 assembly chaos cannot rest solely on PTI, as PML-N lawmakers were equally involved in the scuffle that erupted during the chief minister’s address. PTI legislators have also been denied access to CCTV footage of the incident, they said.

    Speaker Khan is reportedly abroad for three weeks but may chair the next session online via Zoom. In informal conversations with reporters, he acknowledged previously allowing the House to be held “hostage” out of leniency toward the Opposition, a stance he now regrets.

    “There is a right to protest, but also a right to speak and everyone must be heard respectfully,” he said. “Enough is enough. No hooliganism will be tolerated, come what may.”

    He clarified that he would not condone character assassination or prevent any member from speaking. However, he drew a firm line against mob behavior, aggression, and acts such as book-throwing labeling them completely unacceptable.

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  • Barclays fined £42mn for failed money laundering checks – Financial Times

    Barclays fined £42mn for failed money laundering checks – Financial Times

    1. Barclays fined £42mn for failed money laundering checks  Financial Times
    2. Barclays fined £42 million by UK’s FCA for poor financial crime risk handling  Investing.com
    3. FCA fines Barclays for WealthTek client money error  Citywire
    4. Barclays fined £42m for lax financial crime controls in two money laundering cases  Proactive Investors
    5. BREAKING: FCA fines Barclays £42 million for major KYC failings in two cases, involving OCG laundering and investor losses  AML Intelligence

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  • Dual CAR-T cell therapy targets T-ALL with precision

    Dual CAR-T cell therapy targets T-ALL with precision

    A new dual CAR-T cell therapy targeting two tumour-specific proteins in T-cell Acute Lymphoblastic Leukaemia (T-ALL) has been developed – meaning effective treatment for this aggressive blood cancer could soon become a reality.

    White blood cells as part of immune response to leukaemia


    Researchers at the Josep Carreras Leukaemia Research Institute, working alongside the Aragon Health Research Institute and biotech firm OneChain Immunotherapeutics, have announced a new dual CAR-T cell therapy that successfully targets T-cell Acute Lymphoblastic Leukaemia (T-ALL) – a severe form of blood cancer.

    A tough target in blood cancer

    T-ALL effects both children and adults and is characterised by the uncontrolled proliferation of immature T-lymphocytes – white blood cells that normally help defend the body against infections and cancer. While more than 80 percent of children recover with treatment – adults face a much tougher prognosis, with cure rates around 40 percent and a high risk of relapse following chemotherapy.

    Immunotherapy – particularly CAR-T cell therapy – has advanced the treatment of several blood cancers. However, T-ALL remains difficult to treat  because the Tcells used in CAR-T  therapy are the same cells that turn cancerous.  This overlap makes it challenging to target and  eliminate tumour cells without triggering a self-destructive response.

    A dual marker discovery

    Now, a team led by Dr Pablo Menéndez has identified two proteins – CD1a and CCR9 – that are present in the leukaemic cells of most T-ALL patients – but largely absent in healthy T-cells and other body tissues.

    This key finding, published in Journal of Hematology and Oncology, has enabled the development of a dual CAR-T cell therapy that specifically targets these markers.

    Broad efficacy and enhanced safety

    Laboratory tests of the dual-targeted CAR-T therapy showed real promise. The engineered T-cells were able to destroy cancer cells expressing CD1a, CCR9, or both, increasing the therapy’s effectiveness across diverse T-ALL subtypes.

    The engineered T-cells were able to destroy cancer cells expressing CD1a, CCR9, or both, increasing the therapy’s effectiveness across diverse T-ALL subtypes.

    The ability to target two antigens simultaneously makes this therapy significantly more effective than those focusing on only one. It also increases the potential for treating patients whose cancer cells may differ  in protein expression.

    Most importantly, the new therapy demonstrated a strong safety profile in preclinical studies. The dual CAR-T cells avoided attacking healthy T-cells, other bone marrow cells, or themselves – a common problem with earlier attempts.

    A step closer to clinical use

    This research brings the development of the first effective CAR-T cell therapy for T-ALL closer to clinical trials. By achieving selective targeting and high efficacy – this approach offers adults – who have limited options – the possibility of new treatments in the future.

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  • Actress Humaira Asghar found using two CNICs

    Actress Humaira Asghar found using two CNICs

    In a fresh development in the mysterious death case of actress and model Humaira Asghar, police have uncovered that she had been using two separate Computerized National Identity Cards (CNICs), raising questions about her identity and personal history.

    According to investigators, Humaira altered her original CNIC to change her birthdate. The original identity card listed her date of birth as October 10, 1983, while the tampered version showed October 10, 1997. Police believe the doctored CNIC was used for professional purposes in the entertainment industry.

    Copies of both identity documents have reportedly been obtained by media outlets. Authorities are continuing their investigation into how and why the actress maintained dual identification.

    Humaira Asghar’s body was discovered on July 8, 2025, when Gizri Police, accompanied by a court bailiff, entered her fourth-floor apartment in Karachi’s Ittehad Commercial Area to enforce an eviction order. The action was initiated by the landlord over unpaid rent dating back to April 2024. Neighbors had reported a foul smell, but the proximity of a long-vacant adjacent flat may have delayed detection. The apartment was found locked from the inside, suggesting she was alone at the time of death.

    Originally born on October 10, 1992, in Lahore, Humaira Asghar Ali was a multi-talented artist. A graduate of the National College of Arts (NCA) with degrees in Fine Arts, TV, and Film, she later pursued an M.Phil from Punjab University.

    Humaira began her career as a model in 2013, working with top Pakistani designers, before making a name for herself as an actress in television and film. She gained notable recognition after appearing in the film Jalaibee (2015) and became a familiar face following her appearance on Tamasha Ghar in 2022.

    Beyond acting, she was also a painter, sculptor, and fitness enthusiast, sharing her journey with over 715,000 followers on Instagram. Her final social media post, dated September 30, 2024, showed no visible signs of distress, although her online inactivity in recent months suggested she had withdrawn from the public eye.

    As investigations into both her identity and cause of death continue, the case has raised questions about the pressures and complexities faced by public figures behind the scenes.


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  • The Meeting of the Council of the Ministers of Foreign Affairs of the SCO Member States Held in Tianjin_Ministry of Foreign Affairs of the People’s Republic of China

    On July 15, 2025, Member of the Political Bureau of the CPC Central Committee and Foreign Minister Wang Yi chaired the Meeting of the Council of the Ministers of Foreign Affairs of the Shanghai Cooperation Organization (SCO) Member States in Tianjin. Attending the meeting were Belarusian Foreign Minister Maxim Ryzhenkov, Indian External Affairs Minister Subrahmanyam Jaishankar, Iranian Foreign Minister Seyed Abbas Araghchi, Kazakh Deputy Prime Minister and Minister of Foreign Affairs Murat Nurtleu, Kyrgyz Minister of Foreign Affairs Jeenbek Kulubaev, Pakistani Deputy Prime Minister and Foreign Minister Mohammad Ishaq Dar, Russian Foreign Minister Sergei Lavrov, Tajik Foreign Minister Sirojiddin Muhriddin, Uzbek Foreign Minister Bakhtiyor Saidov, SCO Secretary-General Nurlan Yermekbayev, and Director of the Executive Committee of the SCO Regional Anti-Terrorist Structure Ularbek Sharsheev.

    Wang Yi said that over the past 24 years since its founding, under the strategic guidance of the leaders of member states, the SCO has maintained steady and positive growth, continuously expanded cooperation areas, consistently enhanced its international prestige, and increasingly highlighted its strategic value, becoming a reliable anchor for member states to maintain regional stability and achieve common development.

    Wang Yi noted that at present, profound changes unseen in a century unfold at a faster pace, with intertwined and overlapped turbulence and transformation. While a multipolar world and economic globalization continue to deepen and the Global South stands out with a strong momentum. At the same time, hegemonism and power politics run counter to the tide of progress, the countercurrent of protectionism surges, and regional conflicts keep flaring up. Under the new circumstances, member states need to adopt a responsible attitude toward history and the future and reach further consensus on strengthening the SCO.

    Wang Yi put forward five proposals for the SCO’s future development.

    First, stay true to its founding mission and carry forward the Shanghai Spirit. The Shanghai Spirit is the very root and soul of the SCO. Mutual trust, mutual benefit, equality, consultation, respect for diversity of civilizations and pursuit of common development illustrate what a new type of international relations should be and the original aspiration of the founding of the SCO. On the new journey ahead, member states need to further champion the Shanghai Spirit, strengthen the SCO’s cohesion, action and appeal, take solid steps to perform and excel, and build the SCO into a fine example of mutual respect, fairness and justice, and win-win cooperation.

    Second, share weal and woe and consolidate the foundation of security. The “three forces” of terrorism, separatism and extremism continue to stir up troubles in the region, and new threats and challenges keep emerging, making the security situation still complex and severe. The SCO needs to respond effectively. China is deeply concerned about the situation in the Middle East. The use of force against Iran’s sovereignty and security is a clear violation of international law and undermines the international nuclear non-proliferation regime. Afghanistan is an important member of the SCO family. Efforts should be made to support Afghanistan’s reconstruction and development, and address both symptoms and root causes to realize lasting peace and stability.

    Third, pursue mutual benefit and win-win results to drive the engine of development. Development is of paramount importance and holds the master key to all problems. The SCO should fully tap its potential, strengthen industrial chains, stabilize supply chains, enhance value chains, foster growth drivers in economy, trade, investment, connectivity, scientific and technological innovation, green industries and the digital economy, and achieve sustainable development that leaves no one behind.

    Fourth, champion good-neighborliness and jointly build a beautiful home. The neighborhood is the place where countries survive and thrive and the foundation of their development and prosperity. Good neighbors wish each other well. Helping one’s neighbors is helping oneself. Good-neighborliness should be a shared commitment of all member states. In April this year, China convened the Central Conference on Work Related to Neighboring Countries and reaffirmed its commitment to seek an amicable, secure and prosperous neighborhood, follow the principles of amity, sincerity, mutual benefit and inclusiveness, and share weal and woe with its neighbors. China is committed to working with neighboring countries to build a peaceful, safe and secure, prosperous, beautiful and amicable home.

    Fifth, uphold the right path and defend fairness and justice. A certain country puts its own interests over the international public good, undermining the common interests of the international community. The SCO should take the 80th anniversary of the founding of the United Nations (UN) as an opportunity to firmly uphold the UN’s authority and role, advocate for an equal and orderly multipolar world and universally beneficial and inclusive economic globalization, champion the common values of humanity, safeguard the legitimate rights and interests of member states, and work for a more just and equitable global governance system.

    Wang Yi thanked the support of other member states for China’s rotating presidency, and expressed the confidence that with joint efforts, the Tianjin Summit will surely be a complete success and the SCO will enter a new stage of high-quality development featuring stronger solidarity, coordination, dynamism and productiveness.

    All participating parties highly commended China’s excellent work as the rotating presidency and the positive outcomes achieved, and expressed willingness to coordinate and cooperate with China to ensure a successful Tianjin Summit. All parties fully recognized the important role of the SCO in strengthening strategic mutual trust among member states, promoting regional development and prosperity, safeguarding common security and deepening people-to-people ties. All parties agreed that in the face of a turbulent and unstable international situation, it is important to further carry forward the Shanghai Spirit, strengthen solidarity and coordination, safeguard national sovereignty and territorial integrity, combat the “three forces” of terrorism, separatism and extremism, expand cooperation in various fields, promote dialogue among different civilizations, jointly uphold the UN’s authority, oppose unilateralism, and resolve hotspot issues through dialogue and negotiation, so as to make new contributions to world peace and development.

    Wang Yi and SCO Secretary-General Nurlan Yermekbayev met the press together after the meeting. Wang Yi announced that the SCO Summit will be held in Tianjin from August 31 to September 1, which is the top priority for China during its presidency. Leaders from more than 20 countries and heads of 10 international organizations will attend the summit and related events.

    The meeting made comprehensive preparations for the Tianjin Summit and signed multiple resolutions, including the draft Tianjin Declaration of the Council of Heads of State and the draft SCO Development Strategy for the Next Decade.

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  • Loneliness amplifies cognitive decline in individuals with hearing loss

    Loneliness amplifies cognitive decline in individuals with hearing loss

    Isolation, communication difficulties, reduced alertness — hearing impairment or loss is a real challenge in daily life. Over time, it can also become a risk factor for cognitive decline. A team from the University of Geneva (UNIGE) analyzed data from 33,000 older adults across Europe to examine the combined impact of hearing loss and loneliness on memory. They identified three distinct profiles based on the degree of social isolation and perceived loneliness. The findings show that hearing loss accelerates cognitive decline particularly among individuals who feel lonely, regardless of whether they are socially isolated. These results, published in Communication Psychology, support the case for early and preventive hearing care.

    According to the World Health Organization (WHO), nearly 2.5 billion people will experience hearing loss or impairment by 2050. More than 25% of people over the age of 60 experience disabling hearing impairment. In addition to the social challenges it creates, this loss — or reduction — is linked to a significantly increased risk of cognitive decline in later life. That risk may be two to three times higher for those affected.

    A joint team from the Lifespan Developmental Psychology Lab and the Cognitive Ageing Lab at the University of Geneva (UNIGE) set out to investigate whether the combination of hearing difficulties and feelings of loneliness — whether objectively measured or subjectively perceived — could be associated with accelerated memory decline in older age. ”This is a relatively new approach,” explains Charikleia Lampraki, postdoctoral researcher in the Lifespan Lab at UNIGE’s Faculty of Psychology and Educational Sciences and first author of the study. ”While some studies have suggested that this might be a promising avenue, very few research teams have actually explored it.”

    33,000 people studied

    To conduct their analyses, the researchers drew on data from the large-scale SHARE study (Survey of Health, Ageing and Retirement in Europe) — a longitudinal survey launched in 2002 that examines the health and ageing of Europeans aged 50 and over.

    “We used data from twelve countries, including Switzerland, representing a sample of 33,000 people,” explains Andreas Ihle, assistant professor at the Lifespan Lab and director of the study. Participants are surveyed every two years on various aspects of their daily lives — such as activities, social connections, and perceptions — and undergo tests on cognitive functions like episodic memory, using standardised exercises.

    The UNIGE research team identified three distinct profiles related to the issue:

    1. Individuals who are socially isolated and feel lonely

    2. Individuals who are not socially isolated but still feel lonely

    3. Individuals who are socially isolated but do not feel lonely

    Isolation and deafness: an ”explosive” cocktail

    The scientists then examined whether these different profiles had different trajectories of cognitive decline, depending on the type of perceived isolation and the degree of hearing loss. ”We found that people who were not socially isolated but who felt lonely saw their cognitive decline accelerate when they were deaf,” says Matthias Kliegel, a full professor in the Cognitive Ageing Laboratory in the UNIGE’s Faculty of Psychology and Educational Sciences, and co-author of the study.

    These findings support the importance of addressing both hearing loss and the social and emotional dimensions of individuals in efforts to prevent cognitive decline. This is particularly crucial for people who are not socially isolated but still feel lonely — in such cases, simple hearing interventions, like using a hearing aid, may be enough to help them engage more fully in social life. “These individuals are already socially integrated, so it’s a matter of removing a sensory barrier in order to reinforce their engagement and protect their cognitive health,” concludes Charikleia Lampraki.

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  • UK lifts ban on Pakistani airlines, removes Pakistan from Air Safety List – Samaa TV

    1. UK lifts ban on Pakistani airlines, removes Pakistan from Air Safety List  Samaa TV
    2. UK removes Pakistan from air safety list  The Express Tribune
    3. UK audit approves Pakistan aviation security  Dawn
    4. UK lifts air safety restrictions on Pakistani carriers after improvements  Profit by Pakistan Today
    5. Saudi aviation team to conduct security audit of seven Pakistani airports in August  Arab News

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  • US lawmaker warns of shrinking freedoms in Pakistan, cites Imran Khan’s continued incarceration – Arab News PK

    US lawmaker warns of shrinking freedoms in Pakistan, cites Imran Khan’s continued incarceration – Arab News PK

    1. US lawmaker warns of shrinking freedoms in Pakistan, cites Imran Khan’s continued incarceration  Arab News PK
    2. US lawmakers warn Pakistan over transnational repression, hint at possible sanctions  Dawn
    3. Pakistan: Ongoing Political Repression  Tom Lantos Human Rights Commission | (.gov)
    4. US Congress panel to hold hearing on ‘political repression in Pakistan’  The Express Tribune
    5. Azma accuses PTI of pursuing well-planned ‘coercive strategy’  Business Recorder

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  • Sinch Pioneers Next-Generation AI Communications with Model Context Protocol Implementation

    Company implements emerging standard that enables AI agents to dynamically discover and utilize messaging, voice, email, and verification capabilities

    STOCKHOLM, July 16, 2025 /PRNewswire/ — Sinch AB (publ) (XSTO: SINCH), which is pioneering the way the world communicates through its Customer Communications Cloud, today announced its implementation of the Model Context Protocol (MCP), ensuring AI agents can successfully execute communication actions through Sinch’s global platform. As MCP emerges as a standard for how AI agents perform various actions – from database queries to API calls, Sinch’s implementation specifically enables these agents to handle the communication components of their tasks effectively.

    The announcement reflects the accelerating shift toward AI-powered customer engagement. Sinch customers are already seeing transformative results: a global insurer autonomously handles 80% of customer requests across 125+ languages, while a leading retailer achieved 3x higher engagement combining conversational AI with RCS. According to Sinch’s State of Customer Communications Report, 95% of businesses are using or planning AI in customer communications, as IDC projects the AI platforms market will reach $153.0 billion by 2028.

    Sinch orchestrates 900 billion customer interactions annually across messaging, voice, email, and verifications for 175,000 businesses worldwide. Operating in 60+ countries with local compliance expertise and routing intelligence, the platform delivers the resilience required for critical customer communications. Years of enterprise-scale deployments have built deep technical capabilities that ensure success across every market and channel. By exposing these capabilities through MCP, Sinch enables AI agents to leverage this proven expertise and scale effectively.

    Powering the Communication Actions of AI Agents

    Model Context Protocol provides a standardized way for AI agents to discover and execute actions across various systems and services. When those actions involve communicating with customers – orchestrating marketing campaigns, sending customer notifications, managing identity and verification processes, or handling customer service interactions – Sinch’s MCP implementation ensures agents understand exactly how to execute these communications successfully.

    Through the Sinch MCP server, now live in developer preview with Claude, AI agents learn the specific requirements for each communication task: which channel to use, how to format messages for different regions, what compliance rules apply, and how to ensure delivery. This knowledge is accessible across the expanding AI ecosystem: from IDEs like Cursor, to agent frameworks including OpenAI Agents SDK, AI workflow platforms such as AgenticFlow, and enterprise solutions through Microsoft Azure AI Foundry and Copilot Studio.

    “AI is transforming how businesses communicate, and Sinch has the proven infrastructure to make it work at scale,” said Robert Gerstmann, Chief Evangelist and Co-Founder at Sinch. “With MCP, we’re codifying decades of communications expertise into protocols that AI agents can understand, teaching them the specific requirements, compliance rules, and best practices needed for each use case and region. What matters most happens behind the scenes; guaranteeing delivery, maintaining quality, navigating compliance, and preventing fraud. We’ve spent decades perfecting these operational fundamentals that make AI-powered communications actually work.”

    Building a Comprehensive AI Communications Platform

    This MCP implementation represents one element of Sinch’s comprehensive approach to AI-powered communications. With established integrations for OpenAI and Anthropic, along with conversational AI capabilities and intelligent routing systems, Sinch is building the foundation for enterprises to deploy AI-enhanced communication strategies. These capabilities work together to help businesses explore new ways to engage customers while maintaining the reliability and scale they require.

    Beyond technical integrations, Sinch’s strategic partnerships as Adobe’s Platinum Partner and connections with Salesforce Agentforce and Microsoft Dynamics Customer Insights strengthen Sinch’s position in the enterprise AI ecosystem.

    “At Sinch we are pioneering the way the world communicates, and our MCP implementation represents the next evolution of that mission,” said Laurinda Pang, CEO of Sinch. “Through the expansion of native AI capabilities and partnerships, we’re equipping organizations with unprecedented capabilities to connect with customers anywhere, anytime, through any channel. We envision a world where every business, regardless of size or technical sophistication, can harness the power of intelligent communications to keep their customers engaged, informed, safe, and happy.”

    # # #

    For more information please contact:
    Janet Lennon, Director of Global PR & Communications
    [email protected] | 1.206.914.6175

    This information was brought to you by Cision http://news.cision.com

    https://news.cision.com/sinch-ab/r/sinch-pioneers-next-generation-ai-communications-with-model-context-protocol-implementation,c4207593

    SOURCE Sinch AB

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