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(opens in a new window)Proveye, the Irish agri- and climate-tech company headquartered at NovaUCD in Dublin, today announced a commercial partnership with DLF, as part of (opens in a new window)DLF’s “Connecting to Grow” strategy and its goal to “enrich land, life and people”.

This collaboration will strengthen DLF’s long-standing approach of working closely with farmers to develop practical forage solutions.

DLF is deploying Proveye’s satellite-based grassland monitoring and measurement platform, ProvGrass, across its research and partner farm network, to ensure future grass and seed solutions are shaped by real-world performance and farmer needs.

Grassland research is at the core of DLF’s innovation strategy, underpinning the development of high-performance forage varieties that drive productivity, resilience and sustainability across all farm systems. Through this partnership, DLF will integrate satellite-derived grass measurement and growth analytics into its grass evaluation and on-farm innovation programmes, enhancing  the way grass performance is measured, analysed and optimised at scale.

ProvGrass delivers near real-time per-paddock information on grass cover, growth rates, and seasonal yield potential using advanced remote sensing and AI models. These insights enable DLF to more precisely link grass genetics, sward composition and management practices to measurable outcomes on commercial farms, accelerating the development and adoption of next-generation forage varieties.

“Using data to better understand grass performance is essential to how DLF supports farmers,” said Lee Wilson, General Manager, DLF Ireland.

“By combining our world-leading seed genetics with Proveye’s remote sensing technology, we gain new insight on how grass performs under real farm conditions. This allows us to innovate faster, support farmers better, and deliver varieties that are truly future-ready.”

He added, “For all farmer systems, the collaboration yields clearer, more objective insights into how different grass varieties, mixtures, soils, climates and management systems impact grass performance. This supports better grazing decisions, improved silage outcomes and more efficient use of home-grown feed, key drivers of profitability and sustainability in grass-based livestock production.”

Paul Kennedy, CCO, Proveye, said, “DLF has led global grass and seed innovation for decades. Integrating ProvGrass into their grassland research and farmer networks ensures our technology is applied where it creates the most value, turning grass performance into measurable, actionable intelligence that supports both genetic innovation and on-farm “results.”

The partnership also strengthens DLF’s ability to respond to climate variability by enabling earlier detection of growth changes and stress at the paddock level, helping farmers and advisors adapt management strategies in-season.

By uniting world-leading forage genetics with satellite-powered grass intelligence, DLF and Proveye are setting a new standard for grassland innovation, supporting more productive, resilient and sustainable livestock systems.”

ENDS

13 January 2026

For further information,  contact Micéal Whelan, Communications and Media Relations Manager, UCD Research and Innovation, NovaUCD, e: (opens in a new window)miceal.whelan@ucd.ie, or Paul Kennedy, COO, Proveye, e: (opens in a new window)info@proveye.ie or Lee Wilson, General Manager, DLF Ireland, e: (opens in a new window)info@dlf.ie.

Editors Notes 

DLF Ireland is a joint venture between the Arvum Group and DLF who are global leaders in forage and turf seed, with headquartered in Roskilde, Denmark. DLF provides quality products to more than 100 countries worldwide and employs more than 2,000 people across 22 countries. (opens in a new window)www.dlf.com

Proveye is an agri and climate-tech company headquartered in Ireland. By combining AI-driven remote sensing with space, aerial, and field data, Proveye develops solutions that help farmers increase profitability while restoring ecosystems, reducing emissions, and supporting climate and biodiversity targets in the world’s grassland habitats. (opens in a new window)https://www.proveye.io/