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  • Strong sales increase in all regions – resulting in over 100,000 fully electric vehicles delivered in 2025.

    Strong sales increase in all regions – resulting in over 100,000 fully electric vehicles delivered in 2025.

    Munich. The MINI brand looks back on an extremely
    successful 2025. With a total volume of 288,290 vehicles, MINI
    achieved a significant sales increase of 17,7% compared to 2024
    figures. Particularly impressive is the high demand for battery
    electric vehicles (BEVs): with 105,535 fully electric MINIs delivered
    in 2025 (+87,9%), the brand achieved a new record in electromobility,
    resulting in more than every third MINI sold worldwide being electric.
    In many markets, the share is significantly above 50%, such as
    Netherlands, Turkey, Sweden and China.

    Jean-Philippe Parain, Head of the MINI brand, emphasizes: “MINI
    continuously increases the share of fully electric vehicles, thereby
    demonstrating its innovative strength and future orientation. Our
    strong volume growth across all regions in 2025 clearly reflects the
    exceptional appeal of the MINI model family. The updated iconic
    design, the sportiness, individuality and expanded electric offerings
    of the MINI brand have met customer expectations all around the globe.

    A growth driver was the largest MINI model in the product portfolio,
    the MINI Countryman: with a 32,4 % share of the total MINI volume, it
    underlines the brand’s SUV expertise. The Countryman combines typical
    MINI driving pleasure with innovative design and high versatility –
    ideal for any outdoor challenge. In 2025, 93,305 units were sold
    worldwide (+15.2%); the fully electric Countryman achieved a sales
    growth of 81.8% compared to 2024.

    Sub-brand John Cooper Works reaches record numbers

    The sporty John Cooper Works (JCW) sub-brand also set new standards
    in 2025: with 25,630 units sold, MINI JCW increased the sales volume
    by 59.5% and achieved a new sales record. The share of JCW vehicles
    reached 8.9% of the total MINI volume. In some markets, such as UK,
    Italy, Japan and Australia, the performance-enhanced MINI models
    reached their highest sales figures to date.

    The MINI Cooper family

    The traditional MINI Cooper family, consisting of the MINI Cooper
    3-Door, the MINI Cooper 5-Door and the MINI Convertible, recorded with
    162,789 a sales increase of 10.3% compared to the previous year. The
    new generation of the MINI Cooper Convertible, only introduced in
    2025, rounded off the model family with unique features. With 22,491
    units sold, a sales growth of 18.4% was achieved. The MINI Cooper
    5-Door impresses with typical brand-specific driving fun, increased
    space, and high functionality and recorded with 47,850 units a
    significant growth of 26.5% compared to 2024.

    2026 starts with the new MINI Paul Smith Edition

    Starting in 2026, the MINI Cooper 3-Door, MINI Cooper 5-Door, and
    MINI Cooper Convertible – both electric and combustion engine versions
    – will be available in the new MINI Paul Smith Edition. This edition
    combines the unmistakable style of the British designer Paul Smith
    with the playful, optimistic and independent spirit of the MINI brand.
    Following the successful collaborations “MINI STRIP” (2021) and “MINI
    Recharged by Paul Smith” (2022), Paul Smith now brings his
    world-famous design language “Classic with a twist” into the MINI
    family once again.

     

    In case of queries, please contact:
    Corporate Communications

    Julian Kisch, Press Spokesperson, Product Communications
    MINI
    Phone: +49-151-601-38072
    E-mail: julian.kisch@mini.com

    Micaela Sandstede, Head of Communications
    MINI
    Phone: +49-176-601-61611
    E-mail: micaela.sandstede@bmw.de

    MINI John Cooper Works Convertible (WLTP combined: Energy consumption
    7.1l/100km; CO2 emissions 161g/km; CO2 class F)

     

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  • Insurance transformation: from ambition to execution

    Insurance transformation: from ambition to execution

    “Transformation” is a word we hear constantly in insurance. Insurers are tackling legacy systems, driving for efficiencies, modernising their businesses, and trying to unlock new capabilities across the value chain.

    Drawing on global research and real-world experience, Matthew Smith, Global Lead, Strategy and Transformation, Insurance Partner at KPMG in the UK highlights the gap between cost-reduction targets and actual results, and outlines practical steps for success:

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  • Your EU – Your Projects in Belgium: accelerating hydrogen

    Your EU – Your Projects in Belgium: accelerating hydrogen

    Hydrogen can play an important role in cutting emissions from industry and the transport and energy sectors. It is especially useful where electrification is difficult, such as for heavy-duty vehicles or in large industrial processes. The European Union supports research, cutting-edge technologies and infrastructure so that renewable hydrogen can become more affordable and widespread.

    EU programmes such as Horizon Europe, the Innovation Fund and the Connecting Europe Facility offer funding that help move ideas from the lab to the market and install renewable hydrogen infrastructure across Europe.

    The following projects provide a glimpse into how EU funding is benefitting hydrogen facilities in Belgium.

    GIGA-SCALES — industrial-scale membranes for electrolysers

    The GIGA-SCALES project is setting up a pioneering industrial-scale plant near Antwerp to manufacture hydrogen membranes a key component of alkaline electrolysers used to produce green hydrogen. Thanks to this support, the production of these membranes can move from pilot scale to large-scale manufacturing, helping to reduce the total cost of hydrogen production. With a capacity equivalent to 20 gigawatts of electrolysers per year, the project is strengthening Europe’s clean-tech industry and supporting the wider roll-out of renewable hydrogen.

    The project is funded by the Innovation Fund, with the EU contributing €11 million in funding.

    LIFE NEW HYTS — renewable green hydrogen for transport

    The LIFE NEW HYTS project focuses on producing and using green hydrogen for trucks and heavy machinery. The project installed a 2.5-megawatt electrolyser and will operate hydrogen-powered vehicles to collect real-life performance and emission data. It will also develop a business model for regional hydrogen supply. LIFE NEW HYTS includes replication plans of the pilot in Utrecht for Bruges, helping to bring the lessons learned to Belgium and strengthen local clean transport solutions. 

    The project is funded by the Life Programme, with the EU contributing €4.6 million in funding.

    HYDRA — assessing benefits and risks of a hydrogen economy

    The HYDRA research project, coordinated by a Belgian organisation, aims to better understand the environmental effects and climate impacts of a large-scale hydrogen economy, including potential leakage along the value chain. The project combines advanced climate modelling with the development of a new detection tool to discover those leakages. This way, it will provide policymakers with reliable information to guide safe and sustainable hydrogen deployment, supporting Europe’s long-term climate objectives.

    The project is funded by Horizon Europe Climate, with the EU contributing €3.8 million in funding.

    STARGATE — greener airports and hydrogen in the airport ecosystem

    The STARGATE project led by Brussels Airport, works on innovative solutions to reduce emissions in the airport ecosystem. It tests measures related to energy use, digital tools, cleaner fuels and mobility around the airport. Several Belgian partners contribute to this work. While not focused solely on hydrogen, the project supports cleaner ground operations and helps explore how airports can support the wider energy transition. 

    The project is funded by Horizon Europe Transport, with the EU contributing €3.8 million in funding.

    Conclusion

    These projects show different but complementary ways on the EU supports the hydrogen transition in Belgium: building infrastructure, scaling up manufacturing, demonstrating regional supply chains, analysing environmental impacts and greening complex transport hubs. EU programmes provide financial support, technical expertise and transnational partnerships that reduce risk, accelerate deployment and help projects benefit citizens and businesses across borders. 

    Discover more stories in other countries on our website! 

    More information

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  • Struggling to make ends meet may slow brain development in infants

    Struggling to make ends meet may slow brain development in infants

    A new study shows that whether families can reliably meet basic needs, not just how much they earn, may shape infants’ brain development as early as the first year of life. 

    Study: Income insufficiency impacts early brain…

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  • Investing in climate adaptation strengthens European competitiveness | Press releases

    Investing in climate adaptation strengthens European competitiveness | Press releases