Category: 3. Business

  • Kimberly-Clark to buy Tylenol maker Kenvue in landmark $40bn merger | Business

    Kimberly-Clark to buy Tylenol maker Kenvue in landmark $40bn merger | Business

    Kleenex and Huggies maker Kimberly-Clark unveiled plans to buy Kenvue, the embattled consumer health conglomerate behind Tylenol, in a landmark deal for more than $40bn.

    The blockbuster takeover comes weeks after Donald Trump claimed Tylenol heightens the risk of autism in children when it is used by pregnant women, an assertion hotly contested by scientists and contradicted by studies.

    The high-profile claims compounded months of struggles for Kenvue, which ousted its CEO in July and endured sharp stock market declines.

    Kenvue, which also makes Listerine mouthwash, Neutrogena skincare products and Johnson’s baby oil, was spun out of Johnson & Johnson two years ago. Its shares jumped 17% on Monday morning, while Kimberly-Clark dropped 12% in New York.

    “We are excited to bring together two iconic companies to create a global health and wellness leader,” Mike Hsu, Kimberly-Clark chairman and CEO, said in a statement. Larry Merlo, Kenvue’s chairman, claimed the deal would create a “uniquely positioned global leader in consumer health with a broader range of new growth opportunities ahead”.

    Last week, the US health and human services secretary, Robert F Kennedy Jr, acknowledged that there was no evidence proving Tylenol causes autism, but repeated his view that signs of a link between the two were “very suggestive”.
    Apart from certain looming litigations against Tylenol, Kenvue is also facing lawsuits over claims that its baby powder products caused cancer, dampening investor sentiment.

    Still, Kimberly-Clark said it expected about $2.1bn in annual cost savings from the acquisition, which it expects to close in the second half of 2026.

    Kenvue has tried to push back hard against the Trump administration’s claims about acetaminophen, usually branded as Tylenol.

    “We believe independent, sound science clearly shows that taking acetaminophen does not cause autism,” the firm said in a statement following Trump and Kennedy’s first announcement in September. “We strongly disagree with allegations that it does and are deeply concerned about the health risks and confusion this poses for expecting mothers and parents.”

    Alongside Monday’s announcement, Kenvue reported that its net sales fell 3.5% in the last quarter, and warned they would fall by the low single digits over the course of the year.

    Kimberly-Clark, based in Irving, Texas, which owns toilet paper brands including Andrex and Cottonelle, is also navigating a consumer goods environment increasingly fraught with a more value-seeking shopper, forcing companies, including sector bellwether Procter & Gamble to invest in smaller pack sizes, and trim underperforming business units. Trump’s aggressive tariff strategy has also heightened challenges for the wider industry.

    Kimberly-Clark sold a majority stake in its international tissue business to the Brazilian pulp maker Suzano as part of a restructuring, proceeds from which are expected to help the Kenvue buyout, the company said on Monday.

    Reuters contributed reporting

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  • Nvidia’s Surge, Shutdown Impacts, and Green Tech  

    Nvidia’s Surge, Shutdown Impacts, and Green Tech  

    The future of work is changing fast. Future Focus cuts through the noise with three trends each week that matter most to HR and business leaders. When everything else is in flux, stay focused with Future Focus.

    Nvidia Becomes First Company Worth $5 Trillion (Forbes

    What to Know: Nvidia became the first company to surpass a $5 trillion market capitalization as its shares hit new highs. The surge is anchored in strong artificial intelligence demand with a pipeline that includes an expected $500 billion in AI chip orders, plans to build seven U.S. government supercomputers, and a $1 billion stake in Nokia to collaborate on creating 6G.

    Where to Focus: Compute power has become the strategic bottleneck for AI, and it’s becoming concentrated in a few hands. Leaders must now contend with heightened supplier dependency, pricing power, and geopolitical scrutiny. This elevates the need for strategic diversification in AI infrastructure and proactive workforce planning to secure the talent necessary for building and managing these complex systems. 

    Seminar: Workforce Planning — The Future of Work

    Millions at Risk as Government Shutdown Freezes Funds for a Critical Heating Program (Time)

    What to Know: The federal shutdown is delaying the release of Low Income Home Energy Assistance Program (LIHEAP) funds, which help low‑income households pay heating and cooling bills, with some states pushing program openings into November and December. The slowdown comes amid surging energy prices, with heating costs projected to be up roughly 7.6% year over year. Additionally, administrative capacity has been reduced following the dismissal of the LIHEAP team at the U.S. Department of Health and Human Services earlier this year, meaning that families in need may face extended timelines for receiving support or services even after the government shutdown ends.

    Where to Focus: As the government shutdown stalls crucial programs such as heating assistance, millions of families are facing compounding stressors. HR leaders should anticipate heightened employee anxiety, absenteeism, and financial strain among affected employees. Now is the time to communicate compassionately, remind staff of available support resources, and consider creating or replenishing emergency employee relief funds to help those navigating immediate hardship. 

    China Dives In on the World’s First Wind-Powered Undersea Data Center (WIRED)

    What to Know: Shanghai’s Lin‑gang Special Area completed phase one of an underwater data center rated at 24 MW, powered primarily by offshore wind and cooled by seawater. Designed for a power usage effectiveness (PUE) of ≤1.15, the facility claims more than 90% lower land use and eliminates freshwater for cooling.

    Where to Focus: “Green computing” is becoming a competitive differentiator for companies and nations that are pursuing low-carbon capacity. Building energy systems offshore, underwater, and near population centers highlights how committed nations are to low-carbon energy development. For executives, the takeaway is that data gravity, energy sourcing, and sustainability KPIs are converging. Future cloud and AI strategies will be shaped as much by power, cooling, and the permitting of innovation as they will be by chips and software.

    Be the first to know what’s next. 

    Get Future Focus delivered weekly through the Tomorrowist newsletter, your shortcut to smarter decisions in a changing world of work.

     

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  • Santander Consumer Bank begins offering Guaranteed Investment Certificates in Canada

    Santander Consumer Bank begins offering Guaranteed Investment Certificates in Canada

    Available with terms from one to five years and a minimum of CAD 5,000, these deposits are federally insured up to CAD 100,000.

    Santander is expanding and diversifying its presence in Canada, where it already operates through its auto financing business.

    Madrid, 3 November 2025.

    Santander Consumer Bank, Grupo Santander’s consumer banking unit in Canada, has begun offering Guaranteed Investment Certificates (GICs), marking a new milestone in the Group’s expansion and diversification in North America.

    These products are fixed-term investment contracts with maturities of between one and five years and a minimum investment of CAD 5,000. Deposits are insured by the Canada Deposit Insurance Corporation (CDIC) up to CAD 100,000. The products do not allow for early redemption or automatic renewal offering investors a simple and secure savings option.

    The launch is being carried out through the CANNEX GIC Exchange, one of Canada’s leading financial distribution platforms, giving brokers and financial advisors direct access to the bank’s products to offer to their clients.

    Santander has been operating in Canada for over 10 years through its auto and recreational vehicle financing business. In March this year, the Group obtained a banking license to operate as a full-service bank there. Santander Consumer Bank, part of Digital Consumer Bank, one of Banco Santander’s five global businesses, manages the Group’s auto financing and consumer lending operations across 26 countries, with a strong presence in Europe, North America and South America.

    With this launch, Santander is expanding its footprint in North America and strengthening the capture of deposits to support the growth of its consumer finance operations in Canada. Over the past year, the Group has also launched Openbank, its digital-first bank, in the United States, where it has already attracted more than $6 billion in customer deposits.

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  • Goodwin Advises EOS Partners on the Financing of the Acquisition of Majority Stake in FLEXiCODE GmbH and FLEXiCODE Schweiz AG | News & Events

    Goodwin Advises EOS Partners on the Financing of the Acquisition of Majority Stake in FLEXiCODE GmbH and FLEXiCODE Schweiz AG | News & Events

    Goodwin advised EOS Partners (“EOS”) on the financing of their acquisition of the majority stake in FLEXiCODE GmbH and FLEXiCODE Schweiz AG, a Germany- and Switzerland-based IT services provider focused on the IFS ecosystem.

    The sellers Carolin Scheifl, Lorenz Wiederer, and Raphael Prior will continue to serve on FLEXiCODE’s management team. Together with EOS, FLEXiCODE intends to accelerate its development through organic growth initiatives and a targeted buy-and-build strategy. The focus is on expanding high-growth areas such as Field Service Management (FSM), further scaling with Managed Services, and strengthening the international presence to support IFS’s global partner strategy.

    EOS is a long-term private equity firm managing €500m in AUM, investing in mid-market companies across the DACH region, BeNeLux and the Nordics in software/tech-enabled services, industrial tech and healthcare. With a focus on accelerating growth and operational efficiency, EOS builds category leaders through strategic expertise, a vast network, and flexible capital. EOS strives to establish best practices that strengthen its portfolio companies and last well beyond its investment period.

    The Goodwin deal team was led by partner Winfried M. Carli and included associate Marius Garnatz Maskus, associate Philipp Lehle (all Private Equity/Finance) and associate Philipp Lauer (Tax).

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  • Quantum Leap: Lockheed Martin & PsiQuantum

    Quantum Leap: Lockheed Martin & PsiQuantum

    Lockheed Martin and PsiQuantum have formed a strategic collaboration to advance quantum computing research and application for aerospace and defense. This agreement represents a major advance in the essential effort to determine how quantum computing can be applied to the complex challenges of national security and diverse aerospace technologies, and in the creation of utility scale quantum hardware with fault tolerant architectures capable of delivering reliable results for mission critical workloads.

     

    Why Quantum Applications?

    Today’s most powerful super‑computers may struggle to model the ultra‑complex chemistry, fluid dynamics, and material behavior that drive modern aircraft, missiles and space systems. Those simulations demand more computing power than can be delivered efficiently with classical hardware alone. Quantum computing has the potential to overcome these bottlenecks, but a fault tolerant approach is needed for quantum computers to deliver on this promise.

    Developing and testing these capabilities today positions our customers to deploy proven, mission‑ready quantum tools as soon as the technology matures, providing a decisive edge in performance, development timelines and national‑security outcomes.

     

    How Lockheed Martin and PsiQuantum Are Delivering

    Lockheed Martin will lead the development of defense‑specific quantum applications, shaping how future hardware can be employed in real‑world missions. These applications and their subsequent algorithms will be integrated onto PsiQuantum’s software platform Construct, a secure end‑to‑end suite for designing, analyzing, and optimizing quantum algorithms directly into our aerospace and defense workflows. This joint effort accelerates the development of quantum solutions for the first generations of fault‑tolerant quantum computers.

     

    Looking Ahead

    This collaboration combining PsiQuantum’s leadership in quantum computing and Lockheed Martin’s innovative approach for quantum applications will accelerate the practical deployment of capabilities for the aerospace and defense industry. Together, this sets the stage for the next wave of transformative, field‑able solutions for the customer and advances Lockheed Martin’s 21st Century Security® vision.

     

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  • Buffett’s Berkshire posts solid earnings. But Wall Street doubts the stock can rally with Buffett’s exit looming

    Buffett’s Berkshire posts solid earnings. But Wall Street doubts the stock can rally with Buffett’s exit looming

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  • Chatbot helps older adults manage multiple chronic conditions – Rhody Today

    Chatbot helps older adults manage multiple chronic conditions – Rhody Today

    KINGSTON, R.I. — Nov. 3, 2025 — By the year 2030, more than one-quarter of Americans will be 65 or older, 80% of whom will be living with one or more chronic disease. At the same time, many older adults find themselves living alone, which creates unique physical, psychological, and social challenges that are often overlooked without daily support.

    University of Rhode Island College of Nursing Associate Professor Jung Eun Lee aims to empower older adults to help them better manage their own health care, using innovative chatbot-based technology. The Self-Management Intervention for heaLthy LifE (SMILE) chatbot is a web-based, personalized symptom self-management tool built on Microsoft Azure Health Bot. The SMILE prototype guides users through brief daily check-ins about how they’re feeling, physically and emotionally, and provides tailored feedback and health tips. It offers short, evidence-based suggestions on topics such as managing fatigue, improving sleep, staying active, and maintaining emotional well-being.

    “As the aging population grows, so does the number of individuals living with multiple chronic conditions,” Lee said. “Older adults living alone often manage several health problems such as diabetes, hypertension, arthritis, and heart disease, while coping with fatigue, pain, sleep problems, and complex medication routines. Loneliness and social isolation are also common, and can worsen both physical and mental health, especially for those in low-income settings. Yet much of today’s research still treats one condition at a time, rather than addressing the complex realities of multimorbidity.”

    To ensure the study reached individuals who face the greatest barriers to care, Lee recruited 35 older adults through a local public housing authority to participate in surveys and focus group discussions exploring their symptom experiences and technology needs. Based on those findings, user testing of the SMILE prototype was conducted with 10 participants, who were provided tablets for convenient access to the program. During the five-day period, participants were encouraged to check in at least twice a day to register their symptoms and record how they were feeling. The chatbot guided users through brief questions about symptoms and mood, and responded with simple, tailored suggestions related to healthy habits, emotional support, and symptom awareness. 

    “While this prototype did not make medical diagnoses, it was designed to help users reflect on their symptoms, build awareness, and reinforce healthy routines—a core part of self-management for people with multiple chronic conditions,” Lee said. 

    Participants described the chatbot as “helpful,” “educational,” and “available 24/7.” They noted it was intuitive and easy to follow.

    Participants also offered suggestions to enhance usability, including larger buttons, clearer navigation options, and more in-depth training at the beginning. Features such as medication reminders and goal setting for physical activity will be added in the refined version, based on their suggestions. 

    “The project generated meaningful insights into the lived experiences, technology engagement, and self-management needs of older adults living alone with multimorbidity in low-income housing,” Lee said. “Overall, participants found the chatbot motivating and easy to use, and many reported learning something new about their health. These results establish a strong foundation for a future clinical trial to evaluate the impact of AI-supported symptom management on health outcomes and quality of life.”

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  • Should Traditional Chinese Medicine (TCM) Interventions Be Evaluated i

    Should Traditional Chinese Medicine (TCM) Interventions Be Evaluated i

    Research Background and Commentary Objectives

    In traditional Chinese medicine (TCM) practice, clinical decision-making follows the principle of “Pattern Identification and Treatment” (known as “Bian Zheng Lun Zhi” in Chinese).1 TCM theory posits that a single disease may present with multiple patterns. Using the four diagnostic methods—inspection, listening and smelling, inquiry, and pulse-feeling and palpation—practitioners identify the patient’s specific TCM pattern and guide treatment.2 Since these patterns evolve dynamically, herbal or acupuncture prescriptions are adjusted accordingly,3 underscoring the highly individualized nature of TCM practice.

    Despite millennia of practical application in China, TCM modalities such as acupuncture4 and Chinese herbal medicine5 have yet to attain broad global acceptance. This limited recognition largely stems from two factors: the scarcity of high-quality clinical evidence due to methodological flaws and the suboptimal implementation in earlier studies, and an incomplete understanding of their mechanisms of action.4,5 In non-Asian cultural contexts, TCM encounters additional barriers to integration into mainstream healthcare systems, including unfamiliarity with its theoretical foundations, inconsistent regulatory frameworks, and divergent standards for scientific validation.6 Consequently, research efforts have focused on generating robust evidence, accumulating empirical data, and elucidating mechanisms to inform clinical decision-making and policy development.7 The rise of evidence-based medicine has offered a potential turning point, encouraging the use of explanatory randomized controlled trials (RCTs)—prioritized as the gold standard for generating high-level evidence3—to evaluate TCM interventions such as compound herbal formulas and acupuncture. Nevertheless, a fundamental tension exists: the standardized interventions and strict variable controls inherent in explanatory RCTs are misaligned with TCM’s individualized approach.3,8 Thus, while explanatory RCTs provide a structured method for assessing TCM efficacy, they fail to reflect its real-world clinical practice,1,9 impeding progress in TCM research and international recognition of its therapeutic value.

    Hu et al recently addressed this issue in an article published in this journal, proposing a new research paradigm centered on pragmatic RCTs.8 Their paradigm emphasizes patient-preference-based randomization to gather real-world evidence. While we acknowledge this innovative contribution, we have reservations about certain aspects of their proposal.

    This commentary aims to: (1) critically evaluate the paradigm proposed by Hu et al; (2) discuss whether TCM interventions are better suited to be evaluated in explanatory or pragmatic RCTs ; and (3) introduce an innovative RCT framework developed by our multidisciplinary research team to further reconcile the “Individualization/Standardization Contradiction” in TCM trials.

    Divergent Perspectives on Hu et al’s Pragmatic RCT Framework

    Hu et al propose a research framework centered on pragmatic RCTs,8 positioned in contrast to explanatory RCTs.10 Both designs have been used in TCM research,3 but differ significantly in attributes and inferential goals (see Table 1).

    Table 1 Comparison of Key Features Between Explanatory and Pragmatic RCTs in TCM

    Their model emphasizes: (1) patient-preference-based grouping, (2) standard Western medical treatment as the control, and (3) enhanced TCM intervention methods. Although this model demonstrates conceptual novelty and applied relevance, we identify methodological and practical limitations through a comparative framework analysis. This analysis involved evaluating Hu et al’s model against existing explanatory RCT, pragmatic RCT, and patient-preference trial (PPT) framework across dimensions such as research design principles, clinical relevance, and practical feasibility.

    Regarding “Grouping by Patient Preferences”

    Hu et al advocate for group allocation based on patient preferences in TCM pragmatic RCTs,8 representing a conceptual conflation between trial designs. Trials that assign participants according to preference, including partially randomized patient preference (PRPP) designs, fall under the category of PPTs.11 Unlike pragmatic RCTs, PPTs do not adhere to the core principle of random allocation. Although PRPP paradigm incorporate patient preferences while guaranteeing group balance through partial randomization,12 their primary aim is to improve recruitment and compliance and to minimize the influence of patients’ preferences on study outcomes13—an objective distinct from that of pragmatic RCTs, which focus on estimating intervention effectiveness in real-world settings.14

    We acknowledge that most TCM RCTs are conducted in TCM hospitals, where patients often hold strong preferences for TCM therapies,8 making recruitment particularly challenging.12 To address this, we recommend a phased methodological approach: initial implementation of a rigorously designed single-center trial within a TCM hospital setting, employing proactive management of patient preferences through transparent communication, waitlist-controlled designs, or guaranteed post-trial TCM access for control group participants. Our previous trial experience confirms that this approach enables feasible participant recruitment without substantial delays, even among populations with treatment preferences. Following demonstration of feasibility, safety, and preliminary efficacy outcomes, subsequent expansion to multicenter trials incorporating diverse settings (including Western medicine hospitals and community health centers) would enhance generalizability and minimize selection bias. This sequential methodology ensures practical implementation while maintaining alignment with the ultimate objective of conducting methodologically rigorous and broadly representative RCTs.

    Regarding “Control with Standard Western Medical Treatment”

    While we endorse Hu et al’s recommendation to use standard Western medical treatment as control in pragmatic RCTs,8 their supporting citation requires careful consideration. The cited RCT regarding electro-acupuncture for female stress urinary incontinence (SUI) employed a Streitberger-like placebo needle15—contradicts their argument.8 Such placebo devices15,16 do not constitute standard Western care control. Evidence-based treatments for female SUI include pelvic floor exercises (Kegels), topical estrogen, neuromodulation, and/or surgical options such as sling procedures or urethropexy.17

    Regarding “Enhancing TCM Intervention Methods”

    Hu et al propose converting TCM decoctions into granules or capsules to address challenges such as preparation time, storage challenges, and strong taste, thereby standardizing interventions and reducing patient burden.8 While this perspective holds merit, we offer several counterpoints.

    First, encapsulated TCM formulations are typically highly processed commercial Chinese polyherbal preparations (CCPPs) produced by pharmaceutical companies.18 Unlike individualized decoctions, CCPPs follow fixed formulas, potentially undermining the personalized therapeutic approach central to TCM practice.19

    Second, the use of dispensing granules (single-herb extracts) in clinical trials remains contentious due to ongoing concerns regarding their therapeutic equivalence with traditional decoctions.20 The efficacy discrepancies may stem from chemical differences rooted in divergent preparation methods: Traditional decoctions involve co-boiling herbs, whereas dispensing granules are individually extracted and later combined, potentially altering bioactive profiles.21 For instance, a Hong Kong study comparing Sanhuang-Xiexin-Tang in decoction and granule form revealed significant compositional differences, with key compounds (eg, berberine, epiberberine, baicalin, wonogoside and emodin) present only in the traditional decoction.20 Additionally, TCM theory emphasizes herb-herb compatibility achieved through co-decoction, which may enhance efficacy and reduce toxicity—an effect not replicable with single-herb granules.21 Whether the lack of this process compromises safety remains unclear.21 Therefore, granules may not accurately represent the clinical effects and safety profile of traditional decoctions in TCM trials.

    As an alternative, commissioned decoctions may better balance intervention standardization and patient convenience in the trial. Unlike self-prepared decoctions which are labor-intensive and prone to variability affecting therapeutic outcomes,22 commissioned decoction services—typically conducted by certified dispensers using automated decoction equipment and standardized extraction parameters—ensure both consistency and convenience. These decoctions are vacuum-packed under sterile conditions, allowing for improved storage and portability.22,23 By maintaining fidelity to traditional methods while eliminating subjective preparation factors,23 commissioned decoctions offer a viable solution for clinical trials without compromising therapeutic integrity.

    Explanatory vs Pragmatic RCTs: Which Trial Design Suits TCM Evaluation?

    Analysis of ClinicalTrials.gov data (2021–2024) indicates that most registered TCM RCTs employ explanatory RCT designs, adhering to randomization, parallel control, and blinding principles.8 The explanatory RCT approach rigorously controls confounders to test causal hypotheses under idealized settings, thereby assessing intervention efficacy.24 However, this design often overlooks the individualized, pattern-based modifications inherent to real-world TCM practice, compromising external validity.24

    Pragmatic RCTs enhance the generalizability (external validity) of results through broad eligibility criteria and real-world clinical settings, and systematically address patient-centered outcomes by focusing on clinically meaningful endpoints and patient-reported outcomes (PROs) as core measures (Table 1). However, relying solely on pragmatic RCTs also presents challenges. Specifically, while pragmatic RCTs better reflect clinical reality,24 the frequent absence of placebo controls and blinding procedures obscures the distinction between specific and nonspecific treatment effects.25,26 This is particularly problematic for acupuncture, whose therapeutic legitimacy remains debated, with critics attributing its effects to placebo.27 Placebo controls additionally mitigate confounding factors such as statistical regression to the mean and spontaneous remission.26 Furthermore, pragmatic RCTs require large sample sizes and extended follow-up to generate reliable evidence, substantially increasing costs.28 These challenges are exacerbated in non-East Asian contexts, where limited familiarity with TCM complicates recruitment and implementation.29

    Given these constraints, neither explanatory nor pragmatic RCTs alone suffice for robust TCM evaluation. A sequential design offers a viable alternative:30 an initial explanatory RCT establishes efficacy under controlled conditions, followed by a pragmatic RCT to evaluate real-world effectiveness. This approach positions the pragmatic RCT as a complement to, rather than a substitute for, explanatory RCT, offering a more comprehensive evidence base.30,31

    Beyond sequential application, we propose—primarily for cost-efficiency—integrating explanatory and pragmatic RCT elements into a unified hybrid framework. This model, detailed subsequently, aims to incorporate classical TCM diagnostic and therapeutic features within an RCT structure, capturing both the strengths and weaknesses of TCM interventions from a “real world” perspective.

    In addition, several studies have examined trial designs that transcend the traditional “explanatory-pragmatic” dichotomy to better accommodate the inherent complexity of evaluating TCM interventions. Beyond the PRPP designs discussed earlier, other approaches such as cluster RCTs (suitable for clinic-based TCM services),32 N-of-1 trials (appropriate for highly individualized TCM treatments),33 and adaptive trials (enabling predefined modifications based on interim results, thus facilitating efficient evaluation of multicomponent TCM interventions)34 have been implemented in specific contexts. These methodological innovations underscore that no universally “perfect” trial design exists; rather, design selection or integration should be guided by the research question, intervention characteristics, and implementation context.

    TRIPLE-TCM: A Trans-Paradigm Framework for TCM Clinical Trials

    To bridge the gap between individualized care and scientific validation in TCM clinical research, our team proposed a conceptual research framework—TRIPLE-TCM (Trans-paradigm Randomized-Individualized-Preference-Linked Efficacy/Effectiveness Evaluation for TCM, see Table 2). This conceptual framework integrates key elements from three established RCT designs: explanatory RCT, pragmatic RCT, and PRPP trial. As outlined in Figure 1, TRIPLE-TCM offers a five-step procedure for trial design and implementation, which was developed through a systematic and multi-stage process. Initially, our core multidisciplinary team—including TCM clinicians, educators, methodologists, and clinical psychologists—identified key methodological challenges in current TCM RCTs through an interdisciplinary workshop. Building on this, we drafted the fundamental components of the TRIPLE-TCM framework based on our team’s prior clinical trial experience and extensive literature review. To ensure the framework’s rigor, generalizability, and feasibility, we expanded the discussion by forming an extended expert consensus panel. In addition to the core team members, this panel included biostatisticians, Western medicine physicians, health economists, evidence-based medicine specialists, health policy makers, clinical research managers, and patient representatives. Through three rounds of online interdisciplinary workshops, the five-step procedure and its core elements were iteratively reviewed and refined, resulting in a high level of consensus.

    Table 2 Definition of the “TRIPLE” Acronym

    Figure 1 Implementation Process of TRIPLE-TCM.

    Abbreviations: CHM, Chinese Herbal Medicine; ICER, Incremental Cost-Effectiveness Ratio; ITT, Intention-To-Treat; QALYs, Quality-Adjusted Life Years; QoL, Quality of Life; TCM, Traditional Chinese Medicine.

    Step 1: TCM Pattern Identification & Pattern-Guided Participant Recruitment

    To enhance diagnostic objectivity in TCM trials, TRIPLE-TCM begins with an integrative identification of core TCM patterns for a target disease through cross-sectional surveys, Delphi expert consensus, and clinical data mining techniques such as machine learning–based clustering. Patient recruitment is then guided by a strict “Disease-Pattern Model”, requiring participants to share both the same biomedical diagnosis and a standardized TCM pattern.24 This “One-disease–One-pattern” framework ensures a highly homogeneous sample while allowing for the presence of a single minor concomitant pattern per participant to preserve clinical representativeness. These secondary patterns are treated as stratification variables in subsequent statistical analyses.

    Step 2: Hybrid Randomization with Preference Accommodation

    A hybrid randomization scheme is adopted to preserve scientific rigor while accommodating patient preferences. Eligible participants are encouraged to undergo randomization into either an active TCM group (herbal or acupuncture) or a corresponding placebo control group. Those declining randomization due to strong treatment preferences are assigned directly to a non-randomized active TCM arm. This results in three parallel cohorts: randomized TCM, randomized placebo-TCM, and non-randomized TCM. Baseline imbalances between groups are addressed through both covariate adjustment and propensity-score matching.35 All arms are analyzed under an intention-to-treat approach, with the non-randomized cohort providing additional insights into how patient preference may moderate treatment outcomes, including potential dose–response effects based on preference strength.

    Step 3: Semi-Standardization in Intervention Delivery

    Interventions are delivered using a semi-standardized protocol, combining a fixed core prescription targeting the primary TCM pattern with up to two individualized adjustments (herbs or acupoints) based on each participant’s minor pattern. In both randomized and non-randomized active TCM arms, clinicians are permitted to modify herbal formulas or acupuncture prescriptions within predefined limits. The placebo arms receive a standardized, non-modifiable sham intervention. Herbal treatments are prepared through commissioned decoction to ensure consistency, while matched placebo decoctions employ GMP-certified, sensorily indistinguishable preparation (ie, plant-flavored solution without any pharmacological activity). For acupuncture, two to three experienced practitioners—trained to adhere to a standardized protocol (eg, consistent needle placement, depth, and manipulation techniques in accordance with STRICTA guidelines36)—administer the treatments to ensure consistency while accounting for practical constraints such as clinical duties and leave. Patient blinding is achieved using Streitberger placebo needles inserted at non-acupoint locations, positioned 0.5 Cun lateral to the real acupoints (see Figure 2).

    Figure 2 Protocol for Delivering Semi-Standardized Interventions. The images have been adapted from Vecteezy under the Creative Commons CC-BY license.

    Abbreviation: CHM, Chinese Herbal Medicine.

    Step 4: A Clinician-Patient Co-Assessment Model Incorporating TCM-Specific Outcomes and Validated Biomarkers

    Outcome evaluation encompasses clinical efficacy, quality of life (QoL), and treatment adherence.

    Efficacy is assessed using both standardized biomedical instruments and questionnaires (eg, polysomnography and PSQI for insomnia; FPG, PPG and HbA1C for diabetes) and a novel TCM-specific scale—the “TCM Therapeutic Effect Clinician-Patient Co-Evaluation Scale”, which was proposed by our team (see Table 3). This instrument, jointly completed by patients and clinicians, captures both subjective and objective dimensions of therapeutic response. Patients self-report their primary and secondary symptoms along with vital functional indicators central to TCM diagnostics (eg, appetite, pain, bowel and urinary habits, sleep, sweating, and, for women, menstruation and leukorrhea). Clinicians contribute structured assessments of clinical signs, tongue and pulse manifestations, overall condition, therapeutic response, and any adverse events observed. The integration of patient-reported components aligns with contemporary trends emphasizing PROs.37 Given that many complementary and alternative therapies are designed to alleviate symptoms and enhance overall well-being, PROs are particularly well suited for evaluating their effectiveness.38 While PROs are increasingly adopted in TCM trials for decision-making and policy guidance,37 their standalone reliability for accurately capturing disease activity or severity remains debated.39 To address this limitation, our co-evaluation scale integrates both PROs and clinician-assessed outcomes into a single instrument, enabling a more comprehensive and balanced appraisal of therapeutic effects.

    Table 3 TCM Therapeutic Effect Clinician-Patient Co-Evaluation Scale

    QoL assessment incorporates well-established instruments such as the MOS 36-Item Short-Form Health Survey (SF-36), EuroQol-5D (EQ-5D), and/or the WHO Quality of Life Questionnaire (WHOQOL), consistent with the patient-centered emphasis of pragmatic trial conventions, where changes in symptom and functional status constitute key outcomes.40

    Treatment adherence monitoring constitutes an essential third component. Despite initial randomization, protocol deviations (eg, nonadherence, cross-over, or dropout, etc.) may introduce confounding. As treatment effect estimates that ignore adherence patterns can misinform real-world therapeutic decisions,41 systematic tracking of compliance is mandated throughout the TCM trial period to ensure the interpretability of results.

    Step 5: Cost-Utility Analysis Based on QALYs and Markov Decision-Analytic Model

    In recent years, pharmacoeconomic studies have increasingly assessed the efficacy, safety, and affordability of Chinese herbal medicine to inform evidence-based decisions regarding essential medicine lists, national reimbursement policies, and drug price negotiations.42 However, acupuncture remains underrepresented, with limited studies yielding inconsistent conclusions regarding its cost-effectiveness.43

    To ensure policy relevance, TRIPLE-TCM incorporates comprehensive health-economic assessments. Quality-adjusted life years (QALYs) serve as the primary outcome measure to assess both clinical effectiveness and cost-effectiveness. For long-term projections, a Markov decision-analytic model will be constructed using trial-derived direct costs and QALYs to estimate incremental cost-effectiveness ratios. These data will inform clinical guideline development, optimize treatment strategies, and provide policymakers with robust evidence for resource allocation within the TCM system.42–44

    Key Insights and Conceptual Contributions

    The evaluation of TCM interventions demands a nuanced approach that reconciles the inherent tension between its individualized clinical practice and the standardized methodologies of evidence-based research. Through a critical assessment of the pragmatic RCT framework proposed by Hu et al and comparative analysis with explanatory RCT principles, we demonstrate why the traditional “explanatory-pragmatic” dichotomy—when applied in isolation—fails to capture the complexity of TCM intervention evaluation. While explanatory RCTs provide rigorous efficacy data under controlled conditions, their artificial settings often compromise external validity, failing to reflect real-world TCM applications. Conversely, pragmatic RCTs, though more ecologically valid, struggle with confounding factors such as placebo effects and lack of blinding, particularly in therapies like acupuncture. We endorse Hu et al’s emphasis on incorporating patient preferences into trials and further argue that, in TCM research, such preferences should not be treated merely as confounders to eliminate, but rather strategically integrated and managed.

    These insights constitute the central conceptual contribution of this commentary—introducing the TRIPLE-TCM framework, a trans-paradigm model integrating explanatory RCTs, pragmatic RCTs, and PRPP to simultaneously assess efficacy and effectiveness while accommodating TCM’s personalized diagnostics. TRIPLE-TCM embodies not only a theoretical advance but also a systematic operational scheme composed of multiple interrelated modules, including pattern-guided recruitment, preference-embedded randomization, semi-standardized interventions, and clinician-patient co-assessment.

    This hybrid framework balances scientific rigor with clinical relevance across multiple levels:

    • At the “Diagnostic” level, the “disease-pattern model” standardizes TCM diagnoses across participants, establishing a homogeneous basis for comparison.
    • At the “Treatment” level, the semi-standardized protocol of “core formula + individualized modifications” accommodates both consistency in the intervention and necessary clinical flexibility within the same trial.
    • At the “Assessment” level, the “clinician-patient co-assessment model” integrates biomedical indicators, PROs, and TCM-specific measures, offering a multidimensional and standardized tool for evaluating the effects and safety of complex TCM interventions.

    Summary and Research Outlook

    This study introduces the TRIPLE-TCM framework, a novel trial design that ensures the internal validity of therapeutic effects through randomized cohorts; it also analyzes, through non-randomized preference cohorts, the potential moderating effect of patient preference on treatment outcomes, thus enhancing both external validity and recruitment feasibility. Nonetheless, the framework remains in its early conceptual stage.

    For future work, we propose the following steps:

    First, the “TCM Therapeutic Effect Clinician-Patient Co-Evaluation Scale” embedded in the TRIPLE-TCM framework should undergo rigorous psychometric validation to ensure reliability and validity, providing a robust tool for subsequent empirical studies.

    Second, once the scale demonstrates satisfactory psychometric properties, pilot feasibility studies should be initiated to evaluate the framework’s real-world implementation. Initial trials may focus on diseases with well-defined TCM syndrome patterns and established therapeutic advantages. For instance, our team’s prior meta-analyses and clinical trials on acupuncture and CCPP for conditions like primary insomnia45,46 and depressive disorders47 suggest significant therapeutic potential, albeit the need for improved evidence quality. These conditions are therefore well-suited for validating the TRIPLE-TCM framework.

    Finally, the framework’s applicability in cross-cultural contexts, especially in non-Asian regions, must be assessed. These settings may present specific challenges, including limited TCM awareness, a scarcity of qualified practitioners, low cultural acceptance of diagnostic methods such as tongue and pulse examination, and difficulties in designing and implementing sensory-matched placebo controls.

    Through these systematic efforts, we hope TCM research can better align with global evidence standards while preserving its holistic principles, ultimately enhancing its credibility and integration into mainstream healthcare.

    Abbreviations

    CCPP(s), Commercial Chinese Polyherbal Preparation(s); EQ-5D, EuroQol-5D; FPG, Fasting Plasma Glucose; GMP, Good Manufacturing Practice; HbA1C, Hemoglobin A1C; PPG, Postprandial Plasma Glucose; PPT(s), Patient-Preference Trial(s); PSQI, Pittsburgh Sleep Quality Index; PROs, Patient-Reported Outcomes; PRPP, Partially Randomised Patient Preference; QoL, Quality of Life; QALYs, Quality-Adjusted Life Years; RCT(s), Randomized Controlled Trial(s); SF-36, The MOS 36-Item Short-Form Health Survey; STRICTA, STandards for Reporting Interventions in Clinical Trials of Acupuncture; SUI, Stress Urinary Incontinence; TCM, Traditional Chinese Medicine; TRIPLE-TCM, Trans-paradigm Randomized-Individualized-Preference-Linked Efficacy/Effectiveness Evaluation for TCM; WHOQOL, The WHO Quality of Life Questionnaire.

    Author Contributions

    All authors made a significant contribution to the work reported, whether that is in the conception, study design, execution, acquisition of data, analysis and interpretation, or in all these areas; took part in drafting, revising or critically reviewing the article; gave final approval of the version to be published; have agreed on the journal to which the article has been submitted; and agreed to be accountable for all aspects of the work.

    Funding

    This work was supported by the Scientific Research Fund Project of Shanghai Sanda University [2024BSZX03] to FY-Z.

    Disclosure

    The authors declare no competing interests in this work.

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