Category: 3. Business

  • Lenovo Named Global ‘Champion’ in Inaugural Canalys 2025 Global Channel Leadership Matrix

    Lenovo Named Global ‘Champion’ in Inaugural Canalys 2025 Global Channel Leadership Matrix

    Lenovo has been named a Champion in the inaugural Global Channel Leadership Matrix cementing its position as a worldwide leader in partner engagement, innovation, and sustainable channel growth.

    Canalys, part of Omdia, recognized seven technology vendors  recognized seven technology vendors with Champion status for demonstrating outstanding performance and leadership in global channel ecosystems, including Lenovo alongside AWS, Dell, HPE, NetApp, Palo Alto Networks, and Schneider Electric.Canalys global champions

    This first global Matrix consolidates regional rankings from Asia Pacific, Europe Middle East and Africa, and North America into a single, worldwide assessment of 24 leading IT vendors. Vendors were required to meet robust thresholds in global revenue and channel mix, demonstrating strategic scale and commitment to partner-led go-to-market models.

    Sustained Partner Excellence

    Lenovo’s consistent leadership in delivering profitable growth for partners through its globally integrated Lenovo 360 framework has unified the company’s portfolio and people across devices, infrastructure, services, and solutions. With more than ~80% of Lenovo’s commercial business conducted through partners, this recognition marks a pivotal moment in the evolution of Lenovo’s channel-centric model.

    “Lenovo’s strong revenue growth over the past 12 months reflects its commitment to a partner-first go-to-market strategy, with over 90% of global revenue generated through the channel and significant expansion in infrastructure and solutions, now accounting for 46% of sales,” said Alastair Edwards, Chief Analyst, Canalys (part of Omdia). “Its focus on sustainability, innovative partner programs like Lenovo 360 Circle, and tailored enablement for verticals such as AI and Education, as well as routes to market like MSPs, further solidify its leadership and momentum in the channel.”

    “Being named a global Champion by Canalys is a tremendous honor and validation of our partner-centric mindset,” said Pascal Bourguet, Lenovo’s Global Channel Chief. “We’ve made long-term investments in enabling partner success, from tools that simplify selling and boost profitability to sustainability-focused initiatives like Lenovo 360 Circle. This award reflects the commitment of our global channel teams and the trust of our partners.”

    Enabling the Channel of the Future

    The recognition comes at a time when channel ecosystems are adapting to rapid shifts in AI, hybrid work, and sustainability priorities. Canalys recognized Champions for forward-looking strategies and partner-centric models focused on co-selling, co-development, and co-delivery.

    Through Lenovo 360, partners benefit from a unified platform to build and deliver solutions across customer lifecycles, with added accelerators for as-a-service offerings and sustainability-led innovation. Since its inception, the Lenovo 360 framework has greatly simplified and reduced complexity of partner incentive programs by 63%, delivered more than 57,000 certifications and 12,000 partner accreditations through ‘learn and earn’ training opportunities, and enabled more than 54 ready-to-deploy solutions for partners across 50 markets through the Lenovo 360 Solutions Hub.

    Looking ahead, Lenovo is investing in AI-driven growth across the channel with initiatives like Lenovo 360 for AI, featuring a dedicated AI curriculum and tools to help partners build and scale AI practices.

    Methodology

    The Canalys Channel Leadership Matrix is a comprehensive assessment framework that evaluates the channel performance of 24 IT vendors across all major technologies and regions meeting minimum revenue and channel share thresholds. It is based on their contribution to the global partner ecosystem’s success.

    This evaluation relies on two primary inputs:

    • Analyst Assessment: Expert scoring of vendors’ channel vision, program execution, M&A activity, portfolio competitiveness, and channel initiatives
    • Ecosystem Feedback: Direct input from the partner community through interviews and ratings focused on enablement, sales engagement, and partner experience metrics

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  • M&S’s online business should be ‘fully’ operational by end of month, CEO says | Marks & Spencer

    M&S’s online business should be ‘fully’ operational by end of month, CEO says | Marks & Spencer

    Marks & Spencer’s online business should be running “fully” within the next four weeks, its boss has said, as the retailer recovers from a damaging cyber-attack.

    The hack forced the retailer to pause customer orders through its website for almost seven weeks, before resuming them last month. However, its click-and-collect services remain suspended, and the full range of clothing and homeware is not available to buy online.

    Stuart Machin, the M&S chief executive, told its annual general meeting in London: “I have previously highlighted that it would take all of June and all of July, maybe into August [to resume all of its operations].”

    Machin added: “Within the next four weeks we are hoping for the whole of online to be fully on.” Then the company’s focus will be on replenishing its Castle Donington warehouse in the East Midlands, the main distribution centre for its clothing and homeware.

    “We’re hoping that by August we will have the vast majority of this behind us and people can see the true M&S,” Machin told shareholders.

    He added: “During the incident we chose to shut things down because we didn’t want the risk of things going wrong.”

    In the aftermath of the cyber-attack that brought chaos to the department store chain, M&S lost ground to fashion rivals such as Next, Zara and H&M, and has estimated a £300m hit to profits this year.

    When asked about M&S losing market share to competitors, Archie Norman, the company’s chair, said this was “at the forefront of our minds”, adding: “We are going to have to win them [customers] back in the autumn.”

    Machin said the retailer would use its Sparks loyalty card to try to re-engage customers, for example by offering the usual birthday treat retrospectively to customers whose birthdays had been missed.

    He had been in stores every weekend and had tried to reply to as many customers as possible in writing, he added. He also admitted that M&S should improve its customer service.

    Machin received £7.1m for the last financial year – which ended weeks before the hack – up nearly 40% on the £5.1m he took home a year earlier, the company said last month.

    M&S was also asked whether bonuses for its bosses would be reduced after the cyber-attack. Norman said: “All of our pay is performance-related so of course the financial effect of the incident will be reflected in the bonus.”

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    The company’s share price is trading about 13% lower than in mid-April, before the hack.

    The Hargreaves Lansdown analyst Susannah Streeter said: “There will be high hopes that M&S can put this unfortunate chapter behind it, and the early signs are that there is pent-up demand, particularly for its summer styles, with many of the popular products sold out online.

    “Its strong set of annual results showed the retailer was in a resilient position before the cyber-attackers infiltrated systems. Sales growth in the fashion and home and beauty division reflected improved customer perceptions of value, quality and style. Demand for M&S food remains robust, with increased volumes driving growth.”

    All resolutions were passed by shareholders at the hybrid meeting, which was held in person in London as well as online, apart from one brought by campaign group ShareAction. The resolution was not supported by the board but received the backing of 30.7% of investors. It asked M&S to disclose information about its approach to pay for contracted staff, as well as a cost-benefit analysis of setting the real living wage across its workforce.

    The company said all its employees were “paid the living wage or above and we attach great importance to ensuring that subcontracted employees are appropriately paid and treated as part of the M&S family”.

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  • H & M Hennes & Mauritz AB Six-month report 2025

    H & M Hennes & Mauritz AB Six-month report 2025

    Press release

    Second quarter (1 March 2025 – 31 May 2025)

    • Sales in local currencies increased by 1 percent in the second quarter, with 4 percent fewer stores at the end of the quarter compared with the same point in time last year. Excluding these closures, sales increased by 3 percent. Converted into SEK, net sales amounted to SEK 56,714 m (59,605). Net sales in SEK were negatively affected by a currency translation effect of around 6 percentage points due to the strengthened Swedish krona.
    • Gross profit amounted to SEK 31,425 m (33,569), which corresponds to a gross margin of 55.4 percent (56.3). The gross margin was negatively affected mainly by external factors such as a more expensive US dollar and high freight costs, which increased the cost of purchasing for the second quarter, but also by the company’s investments in the customer offering. The external factors that had a negative impact on purchasing in the first half of the year are turning positive for the second half of the year.
    • Selling and administrative expenses amounted to SEK 25,489 m (26,446). In local currencies these expenses increased by 2 percent.
    • Operating profit amounted to SEK 5,914 m (7,098), corresponding to an operating margin of 10.4 percent (11.9). The decrease in operating profit was mainly attributable to the lower gross margin and negative currency translation effects.
    • The result after tax amounted to SEK 3,962 m (5,0641), corresponding to SEK 2.48 (3.151) per share.
    • Cash flow from operating activities amounted to SEK 8,528 m (12,600). Cash and cash equivalents plus undrawn credit facilities were SEK 35,828 m (42,572).
    • The composition of the stock-in-trade is good. During the quarter the stock-in-trade developed in a positive direction with a significantly lower growth rate of 1 percent compared to the first quarter’s increase of 11 percent in local currencies. At the end of the second quarter the volume of goods was lower than at the same point in time last year. Higher purchasing costs explain the increase in stock-in-trade compared with the previous year.

    First half-year (1 December 2024 – 31 May 2025)

    • In local currencies net sales increased by 1 percent in the first half of the year. Converted into SEK, the H&M group’s net sales amounted to SEK 112,047 m (113,274).
    • Gross profit amounted to SEK 58,594 m (61,224). This corresponds to a gross margin of 52.3 percent (54.0).
    • Selling and administrative expenses amounted to SEK 51,427 m (52,010). In local currencies these expenses increased by 1 percent compared with the previous year.
    • Operating profit amounted to SEK 7,117 m (9,175), corresponding to an operating margin of 6.4 percent (8.1). The decrease in operating profit was attributable in full to the lower gross margin, which was negatively affected by external factors such as a more expensive US dollar and higher freight costs, but also by markdowns and investments in the customer offering.
    • The result after tax amounted to SEK 4,541 m (6,2951), corresponding to SEK 2.85 (3.911) per share.
    • Cash flow from operating profit amounted to SEK 12,729 m (16,567).
       
    • The H&M group’s sales in the month of June 2025 are expected to increase by 3 percent in local currencies compared with the same month the previous year. The sales increase of 3 percent is impacted by a negative calendar effect of around one percentage point.
    • Environmental organisation Stand.earth rated the H&M group as the best company in the fashion industry for the group’s work to phase out fossil fuels. The H&M group gained the highest overall score among leading brands in the fashion industry for its climate efforts.
    • The annual general meeting on 7 May 2025 resolved to authorise the board to decide on buybacks of the company’s own class B shares in the period up to the 2026 annual general meeting for the purpose of adjusting the company’s capital structure and enabling purchases of shares for the company’s share-based incentive program. The board of directors has made the decision to buy back the company’s own class B shares to ensure the delivery of class B shares to the participants in the company’s long-term incentive program (LTIP). The cumulative number of shares that can be purchased is 1,100,000 shares, for a maximum cumulative amount of SEK 175 m.
    • H&M is opening its first stores and online in Brazil, a country with a population of more than 200 million, early in the second half of 2025.

    “Our plan, with its focus on the product offering, the shopping experience and brand, is again confirmed by the progress we see. The positive development in important areas such as online, H&M womenswear and H&M Move, as well as continued focus on good cost control, will contribute to a profitable sales development,” says Daniel Ervér, CEO.

    1. See note 5.

    Comments by Daniel Ervér, CEO
     
    Our plan, with its focus on the product offering, the shopping experience and brand, is again confirmed by the progress we see. The positive development in important areas such as online, H&M womens-wear and H&M Move, as well as continued focus on good cost control, will contribute to a profitable sales development.

    Sales in local currencies increased by 1 percent in the second quarter, with 4 percent fewer stores at the end of the quarter compared with the same point in time the previous year. Excluding these closures, sales increased by 3 percent. Moreover, the quarter is to be seen in light of the fact that the second quarter of 2024 was a strong quarter with a sales increase of 3 percent.

    The quarter’s result was negatively affected by higher purchasing prices as a result of a more expensive US dollar and higher freight costs, but also by the fact that we have continued to invest in the customer offering. Investments made to strengthen our customer offering and give customers even more value for money. The negative external factors that increased the costs of purchasing for the first half of the year are turning positive for the second half of the year.

    Our plan, with its focus on the product offering, the shopping experience and the H&M brand, is confirmed by the progress we see in key parts of the business. With the customer offering at the centre, we have further strengthened the organisation’s focus on product and customer experience. The improvements implemented in online, H&M womenswear and H&M Move, together with increased product availability and closer collaboration with our suppliers, have continued to bring positive results. Portfolio brands also grew in the quarter and COS has developed particularly well. Some measures have a faster impact than others, but the direction is clear and during the year we continue to implement improvements in other parts of the business.

    Our upgraded digital store is now rolled out and the response from customers is positive. In our omni-model we continue to integrate our physical and digital sales channels that complement and strengthen each other. We also continue to expand in growth markets. We look forward to opening both online and physical stores in Brazil in the second half of the year, and taking H&M’s business concept – fashion and quality at the best price in a sustainable way – to a country that has a population of more than 200 million and a great interest in fashion.

    The integration of sustainability into our daily operations continues to deliver results. The climate and environmental organisation Stand.earth ranks H&M as number one among 42 fashion companies in terms of reducing climate impact. 

    In uncertain times with cautious consumers we monitor macroeconomic and geopolitical developments closely and continuously adapt both the customer offering and the business to meet our customers’ needs in the best way. We continue to strengthen the product offering and the experience both online and in our stores. With a clear plan, a strong financial position, good cost control and committed employees, we see good opportunities for long-term, sustainable and profitable growth.
     

    Communication in conjunction with the six-month report
     
    The six-month report, i.e., 1 December 2024 – 31 May 2025, will be published at 08:00 CEST on 26 June 2025, followed by a combined press and telephone conference at 09:00 CEST for the financial market and media, hosted by CEO Daniel Ervér, CFO Adam Karlsson and Head of IR Joseph Ahlberg. A presentation of the report followed by a Q & A session will be held in English.

    Location: H&M’s head office in Stockholm, Mäster Samuelsgatan 49, 3rd floor, Ljusgården. The event will be broadcasted online and questions can also be asked by telephone. For log in details please register: https://app.webinar.net/vwELGVnGex6 
     
    To book interviews for media in conjunction with the full-year report on 26 June 2025, please contact: Anna Frosch Nordin, Head of Media Relations, telephone +46 73 432 93 14, anna.froschnordin@hm.com.

    Please note that the combined press and telephone conference starts at 09:00 CEST. Also note that there will not be a separate telephone conference in the afternoon CEST.

    Contact

    Joseph Ahlberg, Head of IR +46 73 465 93 92
    Daniel Ervér, CEO +46 8 796 55 00
    (switchboard)
    Adam Karlsson, CFO +46 8 796 55 00
    (switchboard)

    H & M Hennes & Mauritz AB (publ)
    SE-106 38 Stockholm

    Phone: +46 8 796 55 00, e-mail: info@hm.com
    Registered office: Stockholm, Reg. No. 556042-7220

    For more information about the H&M group visit hmgroup.com.

    Information in this interim report is that which H & M Hennes & Mauritz AB (publ) is required to disclose under the EU Market Abuse Regulation (EU) No 596/2014. The information was submitted for publication by the abovementioned persons at 08:00 (CEST) on 26 June 2025. This interim report and other information about the H&M group are available at hmgroup.com.
     
    H & M HENNES & MAURITZ AB (PUBL) was founded in Sweden in 1947 and is listed on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. The group’s brands are H&M (including H&M HOME, H&M Move and H&M Beauty), COS, Weekday (including Cheap Monday and Monki), & Other Stories, ARKET, Singular Society and Sellpy. The group also includes several ventures. For further information, visit hmgroup.com.

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  • Gilts rally as Andrew Bailey hints at reduction in BoE debt sales – Financial Times

    Gilts rally as Andrew Bailey hints at reduction in BoE debt sales – Financial Times

    1. Gilts rally as Andrew Bailey hints at reduction in BoE debt sales  Financial Times
    2. BoE urged to curb bond sales investors say could ‘reignite’ sell-off  Financial Times
    3. Bank of England’s Bailey defends bond programme after Reform UK criticism  Yahoo
    4. BoE echoes central banks’ long bond sensitivity  Reuters
    5. Andrew Bailey defends £150bn BoE losses after Reform UK warns it’s a ‘misuse of taxpayers’ money’  GB News

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  • Centralized Campaigns, AI Support and More for Businesses on WhatsApp

    Centralized Campaigns, AI Support and More for Businesses on WhatsApp

    Today, at our global Conversations conference in Miami, we’re introducing updates to help make WhatsApp the go-to place for doing business.  

    Streamlining Marketing Across WhatsApp, Facebook and Instagram

    We’re streamlining how businesses can create and manage their marketing strategy across WhatsApp, Facebook and Instagram – all in Ads Manager. Now, businesses of all sizes can use the same creative, setup flows and budgets in one central place. Once onboarded, businesses can upload their subscriber list and either manually select marketing messages as an additional placement or use Advantage+, and our AI systems will then optimize budgets across placements to maximize performance. Once available, businesses interested in creating ads in Status will be able to do that from Ads Manager too.

    Expanding AI Support

    Image that reads "Business AI" and shows a collage of AI functions on WhatsApp

    As businesses attract more customers, they need additional support responding to an influx of chats. This is where AI can help. We’re exploring a Business AI that can make personalized product recommendations and facilitate sales on any business’ website – and then follow up with customers to answer questions or provide updates right in a WhatsApp chat. And starting soon, we’ll expand Business AIs to more businesses in Mexico. 

    Adding Calling and Voice Options

    Image that reads "Adding calling and video options for larger businesses" and has to images WA calling UI

    There also might be times it’s helpful to provide additional support to customers beyond just a text. In the coming weeks, larger businesses using the WhatsApp Business Platform will be able to receive a call from a customer when they want to talk to someone live, or call a customer directly once they’ve asked to hear from you. And starting soon, we’ll also make it possible to send and receive voice messages for additional support, or make a video call which can be helpful for things like a telehealth appointment. Bringing calling and voice updates to the WhatsApp Business Platform will help people communicate in a way that works best for them and paves the way for AI-enabled voice support in the future. Businesses interested in getting started with calling on the WhatsApp Business Platform can work with one of our partners.

    We look forward to hearing how these updates help businesses strengthen relationships with their customers and increase efficiency.


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  • DLA Piper Australia announces senior promotions

    DLA Piper announces the promotions of nine senior associates and six special counsel across its four Australian offices. Internationally, there were 229 senior lawyers from 20 countries in the promotions round.

    “These promotions reflect the depth of talent we have across the firm and acknowledge the exceptional contribution and dedication each individual brings to our clients and our culture,” said Shane Bilardi, Country Managing Partner, Australia, DLA Piper.

    The promotions to Special Counsel and Senior Associates include:

     

    Special Counsel
    • Anna Crosby (Litigation and Regulatory, Perth)
    • Matthew Nowotny-Walsh (Corporate, Perth)
    • Matthew Roberts (Finance, Perth)
    • Nicole Breschkin (Litigation and Regulatory, Melbourne)
    • Victoria Brockhall (Finance, Brisbane)
    • Winnie Liang (Real Estate, Sydney)

     

    Senior Associates
    • Andrew Coughlin (Litigation and Regulatory Melbourne)
    • Ashvin Sandra Segara (Litigation anf Regulatory, Melbourne)
    • Chris Maibom (Employment, Sydney)
    • Claudia Levings (Litigation and Regulatory, Sydney)
    • Emily Pettersson (Litigation and Regulatory, Perth)
    • Gigi Lockhart (Litigation and Regulatory, Sydney)
    • Giacomo Bell (Corporate, Melbourne)
    • Hugh Raisin (Employment, Sydney)
    • Julia Krapeshlis (Corporate, Sydney)

    “I congratulate all of our recent promotions and thank them for the outstanding contributions they make to our firm and the meaningful impact they create for our clients every day,” added Shane.

    The senior lawyer promotions follow the appointment of three partners in Australia this year: David Kirkland, David Holland, and Mark Bennett.

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  • India's NSE to open electricity futures trading from July 14 – Reuters

    1. India’s NSE to open electricity futures trading from July 14  Reuters
    2. How Sebi’s New Electricity Derivative Product Can Revolutionise The Power Sector?  Smartkarma
    3. Electricity futures a crucial product for a market like India: NSE CBDO  Fortune India
    4. NSE Set to Launch Electricity Futures with Liquidity Scheme  Regulation Asia
    5. How electricity futures will aid price discovery  financialexpress.com

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  • Study Shows Antibiotic Resistance Risk in Commonly Used Drug – PIRG

    1. Study Shows Antibiotic Resistance Risk in Commonly Used Drug  PIRG
    2. Might coccidiosis control programs lose ionophores?  WATTPoultry.com
    3. “Is Poultry Meat Harmful?” Study Raises Concern  OnlyMyHealth
    4. Ionophore use in farming drives global spread of antibiotic resistance genes, study finds  News-Medical
    5. Antibiotics used in food-animal production linked to resistance in people  CIDRAP

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  • U.S.’ FMC Opens Investigations into Foreign Flagging Practices and Global Maritime Chokepoints | NorthStandard

    The U.S. Federal Maritime Commission (FMC) has recently launched two investigations that could have implications for international shipping and U.S. trade. These actions reflect the FMC’s stated concern over regulatory practices by foreign governments and vulnerabilities in key global shipping routes which the FMC believes may be resulting in unfavourable shipping conditions in U.S. foreign trade.

    The investigations are information-gathering, and specific measures have not been proposed or threatened. Nevertheless, due to the potential importance of the investigations, they bear monitoring.

    What Is the FMC and What Does It Do?

    The FMC is the U.S. government agency responsible for regulating the international ocean transportation system for the benefit of U.S. exporters, importers, and consumers. Its mission includes ensuring a competitive and reliable international ocean transportation supply system that supports the U.S. economy and protects the public from unfair or deceptive practices.

    The FMC oversees common carriers, marine terminal operators, ocean transportation intermediaries, and carrier agreements. Amongst other activities, the FMC maintains and reviews service contracts, ensures common carrier tariffs are published, and regulates certain cruise ship bonds. Additionally, the FMC is authorized to investigate and take action when foreign laws, regulations, or business practices result in conditions that are unfavourable to U.S. shipping interests. The FMC has a range of tools at its disposal, including the ability to suspend service contracts, impose fees, restrict port access, and deny vessel clearance.

    Focus on Global Maritime Chokepoints

    An investigation announced earlier this year seeks to analyse the impact on U.S. trade of global transit constraints at maritime “chokepoints”. [1] The FMC identified seven such chokepoints: the English Channel, the Malacca Strait, the Northern Sea Passage, the Singapore Strait, the Panama Canal, the Strait of Gibraltar, and the Suez Canal. The FMC questions whether delays or restrictions at these areas (whether due to infrastructure limits, geopolitical tensions, or natural factors) have ripple effects on costs, schedules, and cargo movement into and out of the U.S.

    The FMC’s investigation aims to better understand how these chokepoints affect U.S. trade and what can be done to build resilience in the face of growing global instability and capacity constraints. The FMC will also consider whether the actions of any foreign government or other maritime interests might contribute to these delays/restrictions and constitute anticompetitive behaviour that is prejudicial to U.S. shipping interests.

    The FMC’s findings have not yet been announced. The situation is being closely monitored by maritime stakeholders.

    Investigation into Flags of Convenience

    The most recent investigation launched in May focuses on foreign flagging practices, often referred to as “flags of convenience.” The FMC is reviewing whether the laws, regulations, or behaviours of flags of convenience are creating unfair conditions for U.S.-related shipping. These concerns stem from what the FMC describes as the “’race to the bottom’ – a situation where countries compete [for flag registration] by lowering standards and easing compliance requirements to gain a potential competitive advantage.” [2] The investigation intends to assess if foreign-flagged vessels may be benefiting from looser standards, such as lower labour or safety requirements, that put U.S.-flagged or U.S.-serving carriers at a competitive disadvantage.

    The FMC is inviting comments from the public and industry stakeholders during a 90-day window through 20 August 2025, encouraging input from those directly affected.

    What This Means for the Industry

    While both investigations are still in early stages, the FMC has underscored its authority to act if it finds that foreign practices are harming U.S. interests.  Under existing U.S. law, the FMC has the power to impose measures such as limiting port calls, suspending service contracts, or directing U.S. Customs or the Coast Guard to deny entry or clearance to certain vessels in extreme cases.  Notably, the FMC has not proposed or threatened any such measures.  These investigations are informational only at this stage.

    For members and other industry stakeholders, these investigations are important to monitor. They reflect a more proactive regulatory approach that could eventually lead to changes in how certain carriers operate in U.S. trades or how disruptions at chokepoints are addressed from a policy standpoint.

    We will continue to follow developments and provide updates as the FMC’s findings emerge. In the meantime, stakeholders are encouraged to review the public notices and consider submitting comments, particularly if they have insights or experiences relevant to the issues under investigation.


    [1] The Federal Register notice announcing the investigation is available here.

    [2] A copy of the FMC’s Federal Register notice announcing the investigation is available at here.

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  • CNIL requests public comments on draft recommendations on the use of tracking pixels in emails

    CNIL requests public comments on draft recommendations on the use of tracking pixels in emails

    On June 12 2025, the French supervisory authority (CNIL) requested public comments on the draft recommendations on the use of tracking pixels in emails (Draft Recommendations). 

    Tracking pixels are an alternative tracking method to cookies, taking the form of a nearly invisible image embedded in an email or on a webpage. They let the sender know that a user has read the email or visited the page. The Draft Recommendations focus on the use of these pixels in emails, highlighting the growing number of complaints the CNIL has received in this area.

    The Draft Recommendations note that the use of tracking pixels must comply with the provisions of the GDPR and the relevant provisions of the French Data Protection Act No 78-17 of January 6 1978 (the French Data Protection Act), with the sender of the email being considered the controller, even when subcontracting the management of the trackers to third parties. The email service providers which offer the integration of tracking features into emails, including to provide reports on behalf of data controllers are considered processors.

    In accordance with Article 82 of the French Data Protection Act, the integration of tracking pixels into emails requires in principle the prior collection of consent from the recipient. The Draft Recommendations clarify that consent is required for emails intended to:

    • evaluate and improve the performance of marketing campaigns, for example by adjusting message subject lines to increase attractivity; 
    • adjust the frequency or stop sending marketing campaigns to preserve the deliverability of such campaigns;
    • personalise emails based on the recipient’s interest in the emails received, for example by personalising the content of the emails;
    • create recipient profiles based on preferences and interests already expressed; and
    • detect and analyse suspected fraud, including actions that may indicate automated behaviour.

    As an exception, consent is not required for the use of pixels that are implemented solely for user authentication, security purposes or for measuring overall email opening rates. In the latter case, it is specified that the resulting statistics must constitute anonymous data and can only concern emails requested by the user or that are related to a service requested by the user. The Draft Recommendations also note that further consent is not required where data is reused and has been anonymised. 

    The Draft Recommendations further clarify that users must be informed and that their consent must be freely given. This can be achieved by ensuring, in particular, that:

    • each purpose of processing is highlighted in a short, prominent title accompanied by a brief description; 
    • recipients are aware of the scope of their consent and the channel that will be used for tracking pixels; and
    • recipients are given the possibility to provide specific consent for each individual purpose.

    Additionally, the Draft Recommendations emphasise that users must always have the option to withdraw their consent. To meet this requirement, the CNIL recommends that a link for withdrawal be included in the footer of each email using a tracking pixel.

    Public comments on the Draft Recommendations must be submitted by July 24 2025.

    The press release is available here and the Draft Recommendations are available here. Both only available in French.

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